Pinned Tweet
Introducing The Amazon Tools League!
Reviewing and comparing ALL seller tools in the space.
They will again become completely transparent.
Much more regularly now, starting with software for Profit Analytics!
youtube.com/watch?v=mn43kcp7…
This Amazon tool is a bit different than the usual Marketing ones I demo.
Apparently, it's the most used Amazon product research tool in China, and most Western sellers have never heard of it.
SellerSprite started in Chengdu in 2016. In China they told me they barely do any marketing, because "if you sell on Amazon there, you already know the name."
Curious enough, I had Yalchin on to give me (and you) a full demo! (link below)
We also picked a random niche (dog house), and ran it through their market analysis, keyword mining, Alibaba sourcing, and AI review analysis on 21,000 reviews.
How many tools do you think are flying under the radar just because of where they started?
youtube.com/watch?v=GuL792fM…
New video's up. I sat down with the founder of PPC Assist.
At one point he said something that stuck with me. Most sellers don't actually want complex metrics breakdowns or fancy dashboards. They just want one question answered.
"Where am I wasting money?"
Strategies, dynamic TACOS targeting, keyword harvesting, their AI assistant, and agency specific features.
If you want to simplify your PPC optimization, this is worth a watch!
To the video:
youtube.com/watch?v=X2YDoV3h…
Major rank-shifting update on the best rule-based Amazon ads automation tools currently out there :)
youtube.com/watch?v=g-7QIuU7…
Map bias in the Amazon world?
On Friday, the United Nations General Assembly voted overwhelmingly (164-1) to adopt a new world map. For 450 years, the traditional Mercator projection visually shrank equatorial regions, making Greenland look the same size as Africa.
It's becoming more visible how an ad click triggers downstream organic ranking lifts, cross-selling, increased branded searches, and/or long-term Subscribe & Save loops....and with it, revenue that is easily 3x to 4x larger than the immediate ROAS portrays.
Most Amazon reporting tools stop at Amazon. So the moment you add a second channel, you've got a headache bringing the numbers together in a meaningful way.
The winner barely cracked the top half of my last ranking (best analytics for beginner brands). Same tools, same scores, different weighting, and the leaderboard changed completely.
Which is the whole point: there is no "best Amazon analytics tool." There's only the best one for how you actually sell.
Full ranking (plus a bonus XL-catalog scoring system for 1,000+ product catalogs):
youtu.be/OB74L81KS8Y
I asked an AI software founder a simple question:
Where is all of this heading for Amazon sellers and advertisers?
Ganesh built this tool with AI in mind behind every feature...and "AI" is even in their tool's name: AiHello.
So I expected the obvious "AI runs everything" answer.
Well, it's not what I got.
What do you think is the missing piece of the puzzle for Amazon ads software companies?
Find out here:
youtube.com/watch?v=JrtD1UN3…
Picking an Amazon analytics tool as a small brand is annoying.
Every tool claims to do everything.
But half of that "everything" is built for agencies and enterprise. And you're paying for them anyway.
Comparing them across pricing and 106 features. With the most points going towards features that actually matter to young brands.
To the rankings:
youtube.com/watch?v=tEKSHMmQ…



