B2B YouTube @decimalabs Create with AI @decimavault
New York, NY
Joined May 2023
- Tweets10.3K
- Following981
- Followers4.9K
- Likes26.1K
If you’re a business owner, your only job on YouTube should be to record.
We handle the rest at DecimaLabs.
Here’s how:
1. Every part of the channel has a clear owner
We don’t have one person doing everything.
Strategy, scripting, thumbnails, editing, and publishing are handled by different people on the team.
That way, everyone knows exactly what they are responsible for.
And the founder doesn’t need to chase people or figure out what happens next.
That is already handled.
2. Every video follows the same process
We don’t create a new workflow every week.
Once the topic is approved, the script is prepared, the founder records, and the video moves through editing, packaging, review, and publishing.
Each step leads into the next one.
So if the recording comes in on time, everything else keeps moving.
3. The team already knows the standard
Our core team has been working together for 2+ years.
That means we are not constantly training new people or explaining the same things again and again.
The team already knows how we like videos structured, edited, and packaged.
They know what good looks like.
That helps us move faster without lowering the quality.
4. Every video helps us improve the next one
Once a video is live, we look at what happened.
- the title
- the topic
- the retention
- the thumbnail
- the overall performance.
If something worked, we try to understand why.
If something didn’t, we adjust.
Then we use what we learned on the next video.
Alex | Video Marketing retweeted
If AI editing scares you, flip the way you look at it.
It takes the grunt work off your plate so you can focus *solely* on creative direction.
Like, I've never touched Blender in my life...but I was still able to make use of it in this sequence thanks to AI.
I saw it in my mind, I knew what to ask for, and Mr. Claude handled the rest.
I learned a lot of what I know from ΔMΞN, who's teaching AI editing inside @DecimaVault, the community he, @decimablack and I just launched to share everything we discover.
We're just starting to roll things out, so you'd be in from the beginning:
skool.com/decima-vault-7793/…
i once went viral (50M+ impressions) by saying “RIP Editors”
got death threats on my DMs (i didnt see them at the time, saw way later when i checked other tabs in my DMs
lmao twitter is wild
Alex | Video Marketing retweeted
Our AI editing course will be live soon in our community (link in bio)
🚨 VIDEO EDITORS 🚨
Stop starting every AI video from scratch.
Take ONE product image and use Canva Brush to create different first-frame concepts:
- Cinematic studio shot
- Outdoor lifestyle scene
- Macro product close-up
- Luxury editorial ad
- Bold social ad
Then animate your favorites.
Save this for your next project.
🤝 Paid partnership
Most people think YouTube ROI works like this: Post a video → get views → make money.
But there are usually a few steps in between.
That’s what this ladder shows ↓
1. VIEWS
This is where everything starts.
Someone sees your title and thumbnail, clicks, and watches.
At this stage, you’re earning ATTENTION.
Views are the first signal, but you shouldn’t assume high views mean the channel worked or low views mean it failed.
They’re just the first rung.
2. RELEVANT VIEWERS
The next step is much more important:
Are those views actually relevant?
Relevant views matter because they tell you whether your content is reaching people who could actually become customers.
This is where views start turning into real business value.
3. REPEAT VIEWERS
A repeat viewer is more valuable because they are no longer just discovering you.
They might watch one video about a broad problem, come back for a more specific one, then later watch a case study or breakdown.
That pattern tells you the channel is doing more than getting clicks.
It is keeping potential buyers in your content long enough for them to understand what you do and why it matters to them.
4. TRUST
This is where your content starts reducing the risk of working with you.
By seeing your case studies, examples, process, and results, the viewer gets evidence that you can actually solve the problem you talk about.
In B2B, that matters because the decision is usually expensive and involves more risk.
Good content helps answer the question: “Can I trust this person with my business?”
5. LEADS AND PIPELINE
Eventually, some viewers start taking action.
They visit your website, book a call, fill out a form, or mention your videos during the sales process.
At that point, YouTube is no longer just creating attention or trust.
It is creating a pipeline by turning viewers into real sales opportunities.
6. REVENUE
This is the final rung: revenue.
The viewer has moved from watching your content to becoming a paying client.
But that revenue is usually the result of everything that happened before:
Views → Relevant viewers → Repeat viewers → Trust → Leads → Revenue
That is why a channel can still be working before the revenue shows up.
free to join, cancel anytime
Want to see how this gets made?
I've teamed up with @decimablack and ΔMΞN to launch @DecimaVault, a community on becoming an AI-assisted creator.
Inside I'll be documenting every step of producing this film: workflows, experiments, fails, all of it.
We're just getting started, so you'd be in from day one:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
My vision of creating a feature length film about my favorite composer is taking shape piece by piece!
It's so surreal to think that what was a pipe dream a decade ago is now manifesting itself in reality.
God bless AI. For real.
#thelastdaysofbeethoven
AI is not a leverage.
Capital is leverage.
People is leverage.
Code is leverage.
Media is leverage.
You can use AI to save money and increase capital leverage. Or make your team's output 3x and increase people leverage. or have it write code or produce media in less time and amplify leverage.
AI is simply an amplifier.
Alex | Video Marketing retweeted
we are switching to 90% agentic editing. we have unlimited data, workflows and proj files to train our model.
the key is, if you can train humans you’ll be very good at training AI
A few thoughts on agentic video editing I’ve had over the last few days:
1. 99% of ads should be edited agentically now. If your editors are still editing in the timeline, they’re falling behind. I got a message from my senior VE saying that he’s putting out 5x edits/day now at the same quality he was before.
2. The conversation with video editors will be uncomfortable because the timeline is all they’ve ever known. Some will be hesitant and some will be fearful for their job. I think the best way to address this is head on. The tech is inevitable, but having taste is still going to be incredibly valuable to train and give feedback to agents. Those who have this will become more valuable, those who don’t will struggle.
3. Opus 5.5 can natively edit all of your ads without needing any MCPs or plugins. I’ve tried the alternatives and couldn’t find anything that was significantly better than doing everything inside of Claude.
4. Have your senior editor(s) build skills for each style of edit (e.g. mashups, UGC, AI animations…). You can build these by feeding 4-5 inspo edits to Claude and tell it to make a skill out of it. I prefer building lots of mini-skills to one big video editing skill, so that the context stays as relevant as possible.
5. Once you have a base skill (e.g. ugly ads edits), the best way to train it is through feedback loops. Have the skill re-edit the last 25 ads each senior edited then put them in an artifact, and have the senior VE give feedback on each. Keep doing this until the skill is refined and it understands what a good edit is.
6. If you do this, there’s no reason why you shouldn’t be able to make edits that need little/no feedback. Most of ours are approved after v1 or v2, sometimes v3.
7. Only A-player editors should be training the skills.
8. Re adoption in the team, the AI champion builds the v1. Then get out of the way. I’m not the best editor on my team, so my job is to build the harness that lets the best editors train the skills, not build the skills myself.
9. If you want to supercharge this process, have your top editors record their screen as they edit. Turn on Gmeet or loom and get them to narrate the reasoning behind their process. E.g. why they chose this cut, pacing or b-roll clip…this is all context that gets fed into your skills.
10. It takes time to build, train and refine these skills. You have to go through the dip to get out the other side. Budget time in for senior VEs to work on this - otherwise you’ll end up with skills that put out subpar edits and don’t save you much/any time.
11. Operate under the assumption that this is the worst video editing is ever going to be. Opus 5.5 can do most of our editing today…what will Opus 6/Fable 6 be able to do? The editing skills you build are only going to become more valuable as the tech evolves.
I still don’t think people realise how big video editing being unblocked is. Things that I thought were 3-6 months away are now on the table.
Will continue to share more as I learn. CRAZY, crazy times.
Alex | Video Marketing retweeted
ohh boy ai editing is here and it’s over
If you'd rather skip the 11 rounds...
I've teamed up with @decimablack and ΔMΞN (one of the best editors I know), to launch @DecimaVault, a community on becoming an AI-assisted creator.
ΔMΞN's course on agentic editing drops this week. Get in early:
skool.com/decima-vault-7793/…
Alex | Video Marketing retweeted
If you'd rather skip the 11 rounds...
I've teamed up with @decimablack and ΔMΞN (one of the best editors I know), to launch @DecimaVault, a community on becoming an AI-assisted creator.
ΔMΞN's course on agentic editing drops this week. Get in early:
skool.com/decima-vault-7793/…
we are switching to 90% agentic editing. we have unlimited data, workflows and proj files to train our model.
the key is, if you can train humans you’ll be very good at training AI
A few thoughts on agentic video editing I’ve had over the last few days:
1. 99% of ads should be edited agentically now. If your editors are still editing in the timeline, they’re falling behind. I got a message from my senior VE saying that he’s putting out 5x edits/day now at the same quality he was before.
2. The conversation with video editors will be uncomfortable because the timeline is all they’ve ever known. Some will be hesitant and some will be fearful for their job. I think the best way to address this is head on. The tech is inevitable, but having taste is still going to be incredibly valuable to train and give feedback to agents. Those who have this will become more valuable, those who don’t will struggle.
3. Opus 5.5 can natively edit all of your ads without needing any MCPs or plugins. I’ve tried the alternatives and couldn’t find anything that was significantly better than doing everything inside of Claude.
4. Have your senior editor(s) build skills for each style of edit (e.g. mashups, UGC, AI animations…). You can build these by feeding 4-5 inspo edits to Claude and tell it to make a skill out of it. I prefer building lots of mini-skills to one big video editing skill, so that the context stays as relevant as possible.
5. Once you have a base skill (e.g. ugly ads edits), the best way to train it is through feedback loops. Have the skill re-edit the last 25 ads each senior edited then put them in an artifact, and have the senior VE give feedback on each. Keep doing this until the skill is refined and it understands what a good edit is.
6. If you do this, there’s no reason why you shouldn’t be able to make edits that need little/no feedback. Most of ours are approved after v1 or v2, sometimes v3.
7. Only A-player editors should be training the skills.
8. Re adoption in the team, the AI champion builds the v1. Then get out of the way. I’m not the best editor on my team, so my job is to build the harness that lets the best editors train the skills, not build the skills myself.
9. If you want to supercharge this process, have your top editors record their screen as they edit. Turn on Gmeet or loom and get them to narrate the reasoning behind their process. E.g. why they chose this cut, pacing or b-roll clip…this is all context that gets fed into your skills.
10. It takes time to build, train and refine these skills. You have to go through the dip to get out the other side. Budget time in for senior VEs to work on this - otherwise you’ll end up with skills that put out subpar edits and don’t save you much/any time.
11. Operate under the assumption that this is the worst video editing is ever going to be. Opus 5.5 can do most of our editing today…what will Opus 6/Fable 6 be able to do? The editing skills you build are only going to become more valuable as the tech evolves.
I still don’t think people realise how big video editing being unblocked is. Things that I thought were 3-6 months away are now on the table.
Will continue to share more as I learn. CRAZY, crazy times.
