Brand & Web designer for startups ∙ Worked with Context Dev (YC S26), Knowlify (YC S25), Mireye YC (S26), ColdIQ ($7M ARR)
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Joined July 2025
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I did the brand identity for context(.)dev (YC S26) in 3 days
They're backed by YC and they needed the whole thing done fast
They didn't want to change their logo, but they wanted a completely new brand around it
So here's how the 3 days went
Day 1:
I did the mood boards. I made 4 different options so they could see a few directions, and they picked the one they liked the most
Day 2:
I made 3 visual identity concepts based on that mood board. Each one had 8 slides showing how the brand could actually look when it's being used
Day 3:
Once they picked a concept, day 3 was all about building it out. I extended the brand, made the brand assets and put together the brand guidelines, which ended up being around 34 pages
I also made a custom shader for them in those 3 days, which I'm pretty happy I managed to fit in
Honestly the project was tough. With a timeline that short you have to turn things around really fast and there's not much room to go back and forth
But it was fun and worth it
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When founders reach out for a rebrand lately, a lot of them say upfront that the logo stays
What they actually want is for people to see them differently. The company has grown up, but the brand still looks like it did on day one
And the logo is a pretty small part of what people actually see. The rest is the site and every post you put out
That’s been a big chunk of my work lately, keeping the logo and changing pretty much everything else
Super excited
Excited to partner with @devxnuj for our future projects!
Dev is an amazing brand designer and we've been talking for a while. His recent projects include startups like ColdIQ ($7M ARR)
You can now get top-level branding, website, and product design work all in one place
Let's get your startup a new brand identity. Book a call
devanujnath.com
Upgrading your company’s brand identity? Let’s chat
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Need a new brand identity? Book a call
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Need a brand identity? Book a call:
devanujnath.com/
I’ve stopped using Photoshop for my mockups (mostly)
I generate all my mockups with ChatGPT now, it’s really good at image generation, especially anything that looks like real photography
The tricky part was always putting the actual design on it
Whenever I gave ChatGPT the design and asked it to place it on the mockup, it would mess things up
The logo would change, extra things would show up, etc
So I always had to open Photoshop and place the original design myself
Now Claude does that part
Once I have the mockup, I ask Claude what canvas size I need based on the mockup size
I design at that size, give both to Claude and tell it to place the design on the mockup & match the lighting & texture
It doesn’t change anything in the design, it just puts the actual design on the image
So now every client project gets its own custom mockups, made for that brand
Has honestly been a game changer for me
Need a brand identity or website? Book a call:
devanujnath.com/
Need a brand identity? DM or book a call:
devanujnath.com/
Need a brand identity? Book a call:
devanujnath.com/
