3 Google Search changes
1/ Google Search changed in 3 ways this September.
None is a core update. All 3 change how Indian brands should read their SEO data this month.
5/ What we'd do this week:
Annotate 24 Sep in every report
Freeze big content changes until the rollout ends
Open the image-search filter if you sell anything visual
Split AI-feature traffic from classic search in your weekly review
6/ We teach this hands-on in our programmes, but the checklist above is free.
Follow @digitalvidya for a plain-English read on every Google and Meta change that matters
Google's September 2026 spam update started on 24 Sep and can take up to 2 weeks to finish (around 8 Oct).
Traffic dipped this week? Don't rewrite pages yet. Note the date, compare in Search Console after the rollout ends, then act.
Panic edits mid-rollout muddy your data.
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