Sports physiologist, PhD. Helping people stay strong, mobile, and healthy for the long game. Research → practical protocols
Joined December 2022
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Dr. Sara Lin retweeted
We just raised $120M, with a $1B valuation, to build software that keeps itself running.
AI is writing more code than ever. It’s also making production less reliable: more code, shipped faster, understood by few.
@traversal_ai understands how production systems fit together, finds the root cause of incidents, and helps prevent the next one.
Engineers at Nubank, Harvey, PepsiCo, DigitalOcean, and a growing list of Fortune 100 companies use Traversal every day.
Here’s production without the drama 👇
Dr. Sara Lin retweeted
Mercedes swapped a seven-time world champion for an 18-year-old.
The day before they announced it, he crashed their car.
On Sunday, he became the youngest F1 world champion ever.
Toto says it took him about five minutes to pick the replacement for Lewis Hamilton, a teenager from Bologna called Kimi Antonelli.
Mercedes hadn’t trusted a rookie with one of its cars in 70 years. People thought Toto had lost it. Even Nico Rosberg said the kid should start somewhere smaller.
His rookie year started well: A podium in Canada made him the youngest driver ever to finish on one.
But then the wheels came off with one point in five races, a rough home race at Monza and rumours Mercedes might loan him out.
Toto held his belief. “He’ll make mistakes, we know that,” he said. They wouldn’t have hired him otherwise.
Compare that with Red Bull.
That same year, they promoted Liam Lawson to race alongside Max Verstappen.
Two races later, they dropped him.
One team judged a driver on his worst moment. The other remembered what they saw in him in the first place.
A year later, Kimi’s world champion at 20. Younger than Hamilton and Vettel. Younger than anyone, ever.
Plus, the first Italian to do it since 1953.
The lesson here:
Talent rarely shows up fully formed. Your job as a founder or leader isn’t to judge someone on their worst moment. It’s to hold on to what you saw in them, and give them room to grow into it.
Toto did. And now he has a world champion.
Dr. Sara Lin retweeted
Introducing Archon, a video foundation model that zero-shots raw footage into finished edit in minutes.
Built by Steve Aoki and industry experts for the next generation of content.
Archon powers personal AI video editors that learn each creator’s taste from:
- Decisions made in our multiplayer editor
- Their past video catalogue
- Reference videos they cite
Every video edited makes the editor more accurate for that creator or team.
Comment "SELENDIS" for early access + 3 months free.
selendis.com
Dr. Sara Lin retweeted
Your doctor isn't screening for what causes the most common type of heart attacks.
Standard tests look for big blockages that limit blood flow. But many heart attacks start when a soft plaque with a thin cap tears open.
Luckily, most of it is preventable: (1/12)
Dr. Sara Lin retweeted
You don’t need $10,000 to start making $10k/month online.
You need:
• ChatGPT
• Internet access
• A profitable business model
Steal this:
Dr. Sara Lin retweeted
I wrote a step-by-step GUIDE on how I make $4,900 a week using ChatGPT, working just a few hours a day.
Normally, this guide sells for $139, but today you get it 100% FREE.
Like + Comment "Guide" and I'll DM it to you.
Must follow me to get DM.
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Dr. Sara Lin retweeted
I'm a little confused...
Why isn't *everyone* isn't taking advantage of the easiest way to get traffic + sales from Google and ChatGPT in 2026?
It works regardless of industry, but for whatever reason it hasn't caught on yet.
So many B2B companies mess up one of the most important sections of their site.
They treat their "Blog"/"Articles"/"Learn" categories like a place for announcements and recycled press releases, or they spam it with garbage un-related to their ICP in any meaningful way.
That completely ignores the fact that vendor blogs have literally become some of the most cited sources in ChatGPT, Gemini, Perplexity and Google AI Overviews.
And we have clear proof of this that anyone can verify.
(If you want to see where your site stands across Google, ChatGPT, Claude and broader AI search, start here - it's totally free:
seo-stuff.com/free-audit)
Search “New Relic alternatives” on Google.
The AI Overview cites SigNoz, and the source is SigNoz’s own blog.
You can try this search several different times across several different sessions and you will get similar results.
SigNoz gets cited via its own blog.
AppSignal’s blog is cited later in the same Overview for them.
Honeycomb’s blog appears as well, same query, same structure, cited as its own source.
ChatGPT mirrors this pattern.
Ask “What is the best New Relic alternative?” and SigNoz appears again as the cited source.
Rankscale, which I have zero affiliation with, recently analyzed thousands of commercial queries such as:
“Best CRM tools for small business.”
“Best online course platforms.”
They tested these across ChatGPT, Gemini, Perplexity and AI Overviews.
The findings were pretty clear.
A large portion of citations did not come from TechCrunch, G2, Capterra or major publishers.
They came directly from company blogs.
Thinkific.
LearnWorlds.
Monday.
Pipedrive.
HP.
All cited inside AI answers using their own blog content. (Not guest posts or PR placements, literally their own blogs.)
And to be clear, again, I have no affiliation with Rankscale.
The study stood out because it matches exactly what we have been seeing internally with SEO Stuff (seo-stuff.com/gold-plan-pack…).
It also aligns with what recent studies from Ahrefs and at least one other notable company (I forget which) found on the importance of blog posts for AI visibility.
Here is why vendor blogs work so well:
AI engines need structured, factual text.
Vendor blogs often have clean HTML, definitions, lists, comparisons, etc that are easy to extract.
There is also a massive content gap.
Third-party publishers do not produce detailed, CREDIBLE comparison content for every niche. (Google is detecting spam increasingly well, as this current update is proving.)
So AI models pull from whoever does because they care about clarity, structure and recency, and they are terrible at weeding out bias.
If your post is titled “7 Best Monitoring Tools for 2026 Ranked by Cost and Features” and it is well structured, AI sees it as useful and extracts it.
Freshness matters as well.
Gemini, ChatGPT and AI Overviews weigh recency heavily, and vendor blogs update far more often than large media outlets.
So if you are in SaaS, tech or any B2B vertical, your blog is crucial.
It is your entry point into AI search visibility.
Every best of or comparison post trains AI systems to associate your brand with your category.
You are teaching the next generation of search engines to trust you.
Brands already doing this, like SigNoz, AppSignal and Honeycomb, are now being cited as their own sources.
The brands that start now will own their category in 6 to 12 months.
The ones who wait will be buried under competitor content that is already indexed, cited and reinforced.
This shift is exactly what SEO Stuff (seo-stuff.com) was built around.
The done-for-you package:
10 long-form, snippet-optimized pieces of content plus 3 DR50+ backlinks from websites already appearing in AI search.
Each piece is built for high-intent best and top searches that AI engines reuse most often.
Every article includes AI-readable formatting like clean HTML, proper sections, question-based H2s and TLDR blocks.
seo-stuff.com/gold-plan-pack…
SEO Stuff Premium Content Bundle
60 optimized pieces of content built in the exact format Rankscale found being cited across ChatGPT and Gemini.
Each article is structured for both Google and AI Overview extraction, with clean data blocks and internal linking.
seo-stuff.com/premium-conten…
Together, these two plans:
Turn your vendor blog into an AI citation engine.
Build authority that compounds across Google and ChatGPT.
Generate traffic that converts from both traditional and AI-driven search.
The game now is teaching AI systems to see your brand as the authority.
The brands already doing this quietly through their blogs are the ones being cited, summarized and surfaced across every AI search engine.
SEO Stuff (seo-stuff.com) was built for this new era.
And if you want to see where your site stands across Google, ChatGPT, Claude and broader AI search, start here:
seo-stuff.com/free-audit
Google revealed how sites *must* be named if you want to show in traditional and AI search.
This comes straight from Google's John Mueller.
Someone complained that their site doesn't show when they search for their own site name.
John's response was fairly blunt.
If your "site name" is made up of generic, competitive keywords, Google does not assume people are looking for you.
And that same logic now applies to AI search.
It is also the exact problem that SEO Stuff (seo-stuff.com/ai-seo) has been helping businesses solve all year.
I've been posting case studies all month of customers doing anywhere from $5,000/month to just under $100,000/month in search-related revenue across finance, health, e-commerce, local businesses and SaaS.
If you want to boost your traffic + sales from Google, ChatGPT, Claude and broader agentic search, try this quick scan (it's free):
seo-stuff.com/free-audit
Here's the core idea behind naming sites:
If your brand name looks like a keyword, Google treats it like a keyword.
If it doesn't uniquely identify you, AI won't either.
The example John gave.
If your site is called something unique like:
"Aware_Yak6509 Productions,"
and your homepage is indexed, then Google can reasonably rank you for that name.
But if your site is called something like:
"best web online dot com"
Google assumes the query is informational, not navigational.
So your homepage doesn't show.
This is not a branding issue, but a search intent problem.
And it gets worse in AI search.
(Want to know if your site is AI-search ready?
Check here:
seo-stuff.com/gold-plan-pack…)
ChatGPT, Perplexity, and Google AI Overviews typically do not ask:
"Which site has this name?"
It's more like:
"Which entity best answers this question?"
If your "brand" looks interchangeable with 500 other sites, you are a non-factor.
This is why so many sites rank for content, get cited without clicks - or worse, get used without being named at all.
The AI understands the topic, but does not understand you.
So heading into 2026, your site name must:
Be uniquely identifiable, be consistently referenced across the web and map cleanly to a real entity, not a keyword bucket.
Otherwise Google won't treat branded searches as navigational, AI won't associate your content with your brand and competitors get recommended instead of you.
This is exactly why SEO Stuff (seo-stuff.com) does not treat branding, SEO, and AI visibility as separate problems.
For example, the Done-For-You Package:
seo-stuff.com/gold-plan-pack…
Content written to be extractable and attributable
Clear entity naming across articles
Question-based H2s that AI can quote cleanly
Internal linking that reinforces brand-topic association
DR50+ backlinks that teach Google and LLMs "this brand exists and matters"
The Premium Content Bundle
seo-stuff.com/premium-conten…
60 long-form, comparison-driven articles
Designed to train AI systems on:
Who you are
What category you belong to
When to mention you
This is how you stop being "just another site" and start being a recognized entity.
The Premium Authority Bundle
seo-stuff.com/premium-backli…
Authority signals from domains AI already trusts
Reinforces your brand name as something distinct, not generic
Prevents your content from being cited without attribution
The real lesson from John Mueller's comment Google isn't so much saying "pick a clever name" as it is saying that if your brand isn't uniquely identifiable, search engines and AI systems have no reason to recognize you.
And AI search has zero patience for ambiguity.
And remember, if you want to know whether your site is AI-search ready, check here (it's free):
seo-stuff.com/free-audit
Dr. Sara Lin retweeted
I used to think the worst part of a terrible job was
the work. It was not. It was the feeling
that I had no way out:
I would sit through another meeting, watch another idea get ignored, finish another project no one noticed, and tell myself the same thing:
“At least I have a paycheck.”
That sentence kept me there longer than it should have.
Because when one company controls all your income, leaving does not feel like a decision.
It feels like a threat.
So you stay.
You stay because the mortgage is due.
You stay because people depend on you.
You stay because starting over sounds risky, even when staying is slowly draining you.
And every night, you think about building something of your own.
Then you talk yourself out of it.
You tell yourself you are not an expert.
You do not have a big enough audience.
You do not know what to sell.
But here is what I finally understood.
I was already being paid for what I knew.
I was just being paid once, by one company, for one role.
The problem-solving.
The systems.
The shortcuts.
The questions people kept bringing me.
Those were not “just part of my job.”
They were skills someone else would pay to learn.
So I stopped asking, “What business should I start?”
I asked a much better question:
“What do people already trust me to help them with?”
That is where the product was hiding.
Not in some brilliant new idea.
In the answer I had repeated 100 times.
In the process I used without thinking.
In the mistake I could help someone avoid.
I turned one of those answers into something small.
One problem.
One clear result.
One simple offer.
The first sale did not replace my paycheck.
But it proved my paycheck was not my only option.
That proof matters more than motivation.
Because once you know your knowledge can create income, your job stops feeling like the only door in the room.
If this feels like where you are right now, I created a free toolkit to help you turn what you already know into something you can build and sell.
👉 Grab it free here: creatyl.com/toolkit
Because the most expensive thing you will ever own is a skill you keep giving away for free.
Please repost to help others out there! ♻️
