if i took over your google ads tomorrow, here's exactly what i'd do in the first 7 days: day 1: split branded from non-branded your brand searches make the account look great. i want to see what google is actually bringing in new day 2: rebuild your top 20 product titles from the search terms report. keywords first, brand last day 3: kill everything spending without converting search terms, placements, products. if it's had 2x your CPA and nothing, it's gone day 4: fix your merchant center returns, shipping, support details. google's new checkout inside search needs them and most stores haven't touched it day 5: launch youtube one winning meta ad, one campaign. it did 28% of revenue on our $4.65M account day 6: set the budget controls google just launched tell pmax where to spend first instead of letting it dump money on display day 7: read the data and double down on what moved most agencies take 30 days to "audit" we're live in 3

if you're starting google ads this year, i'm begging you: - don't launch 10 campaigns. launch one shopping campaign and let it learn - don't copy your shopify titles. write what people actually type - don't touch it every day. 2 weeks before you judge anything - don't leave search partners and display ticked - don't run $10 a day and call it a test - don't sell something nobody searches for - don't scale the day it works. scale the week it keeps working - don't let AI pick your product without checking google trends yourself - don't quit at week 3. that's when most accounts start making sense google rewards patience more than any platform in ecom bookmark this for launch day

we took a ecom brand from $0 to $4.65M on google ads in 8 months f*ck it, i’m going to reveal everything the account had zero google data spend went up 82x from feb to aug and ROAS never went under 4 in a single month so i wrote down EVERY move, in the order we made it here's what's inside: → the day 1 split (branded and non-branded kept apart from the start. branded ran at 16.2 ROAS vs 3.99 for non-branded, so mixing them hides everything) → youtube in february, not "later" (the test, candidate, scale rotation every new video goes through before it touches real budget) → the shopping title rewrite (keywords first, brand last, straight from the search terms report. roughly doubled ROAS and the test hit 18x) → why the winner moved from pmax to standard shopping (spend was leaking into display. after the move it held the #1 shopping impression share against 53 other advertisers) → demand gen with plain static images (one image prospecting campaign did $165.6K at 3.02 ROAS in 30 days) → the "super scaler" campaigns (every winning video gets its own campaign and budget. spend went $81.6K to $250K in one month and conversion value went $590K to $1.15M) → the month by month numbers (jan $1.77K → $7.33K. mar $19.9K → $198K. jun $81.6K → $590K. aug $411K → $1.82M) → the 10-point checklist to run it on your own account like + comment "CASE" and i'll send it over (must be following so i can DM)

i will probably regret giving this one away but f*ck it $7.33K in january. $1.82M in august. same google ads account every campaign, every move, in the EXACT order we made them this doc is a $1M GOLDMINE for any ecom brand that wants to scale on google this Q4 for 24h, i'm sending it to EVERYONE who likes & comments "CASE" on the post below

running google ads before you understand how it actually works is a DEATH WISH ESPECIALLY if all you've ever run is tiktok or meta so here's the whole thing explained like you're 12. no jargon say you sell lemonade tiktok and meta is walking into the park and shouting "LEMONADE" at kids playing football. a few are thirsty. most aren't. you pay for every kid who hears you either way google is a stand on the busiest street in town, where people walk up and ask "where can i get lemonade?" you don't have to convince anyone they're thirsty. they already are. you just have to be the stand they see when they ask meta makes people want it. google catches the ones who already do google can show your stand in 4 ways: 1. search someone types "lemonade near me" and sees a few lines of text with your name on it. you pick the words you want to show up for 2. shopping a picture of your actual cup, the price and your store name, right at the top of google. for an online store this is the big one, because people see the product and the price before they even click 3. pmax you hand google your lemonade and say "put my signs wherever you think buyers are". search, shopping, youtube, gmail, maps. google decides everything. great once google knows who buys from you. on a brand new stand it's guessing, with your money 4. youtube the ad before the video. that's interrupting people again, same game as tiktok. useful later, not where you start so what are you actually paying for? every time someone asks for lemonade, every stand selling it raises its hand at the same time. that's the auction and it happens in a split second google doesn't just pick whoever pays the most. it also looks at which stand best matches what the person asked for and you only pay when someone walks over to your stand (a click). people who see your ad and keep walking cost you nothing now the part everyone skips: the feed for shopping you don't write ads. your product list IS the ad. it's basically a spreadsheet of your products (title, price, picture) that google reads from your store through google merchant center (free to set up) google matches what people type to your product titles if your sign says "drink #4", the person asking for "fresh pink lemonade, no sugar" never finds you. if it says "fresh pink lemonade, no sugar, large cup", they do most beginners spend weeks on the ads and five minutes on the titles. should be the other way round why does it feel slow? you're a new stand on a busy street. google doesn't know you yet, so the first weeks are google learning which questions bring buyers to you. no viral day. no sales screenshot at 3am on day two but a tiktok video can blow up on monday and be dead by friday. on google the same people ask for lemonade every single day. once your stand is in the right spot it keeps working slower to start. way steadier once it's going what i'd start with if i were you: shopping first. one campaign, your best few products, titles fixed before you spend a dollar then leave it alone for a couple of weeks while google learns. no pressing buttons every morning add search for the exact things people type when they're ready to buy pmax and youtube once you have sales data, not before that's google ads it's not easy. but it's way less complicated than it looks from the outside

this is a GOLDMINE for any ecom brand that wants to scale to 6 figures a month with google shopping same structure we use to scale accounts to 7 figures a month across multiple niches i broke down the ENTIRE thing in one doc (plus the full 15 min video) here's what's inside: → why your title IS the targeting (the 3 jobs every title has to do, and the search terms report trick for finding the words buyers type) → the feed fixes that come before any budget increase (price mismatches, disapprovals, missing attributes, the stuff that quietly caps you) → how pmax and standard shopping fight over the same product (and which one wins the auction) → the campaign splits (branded vs non-branded, high vs low margin, never in the same campaign) → the 4 things that quietly kill shopping accounts (and the order to fix them in) like + comment "SHOPPING" and i'll send it over (must be following so i can DM)