Design partner for B2B SaaS, cybersecurity & defense companies. We prove your capability and credibility through strategy, design, and Framer builds.
Hungary
Joined July 2019
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“Something went wrong.”
The most generic error message in SaaS products.
Users have no idea what happened. Is the issue on your end or theirs?
So they do one of two things. Open a support ticket, or give up and close the tab. Both cost you.
Hero section redesign concept for @QuoIntelligence
Before → After
What changed:
- Removed the stock globe image on purpose so they look different, since most sites in their space lean on the same kind of imagery
- Brought in two widgets based on their own dashboard, giving visitors a quick look at what they’d get before they ever book a call
- Rewrote the headline to say what they do and what you get, instead of just calling themselves a provider
Surfaced their 5.0 Gartner rating at the top as a trust signal
- Changed the button to “Talk to an analyst” to give visitors a clear next step
Happy to walk the QuoIntelligence team through the thinking behind it
Your SaaS dashboard shows twelve charts, all the same size.
A user opens it, sees a wall of numbers, and can’t tell which ones are more important.
When renewal comes around, they won’t remember why they’re paying for it.
Hero section redesign concept for Scarlet, @jamesdew_ar
Before → After
What changed:
- The video has a strong central focal point, and the centred headline was competing with it. Moved the headline to the bottom left so it supports the video instead of fighting it
- Increased the headline size to keep a clear hierarchy with the new elements
- Added an eyebrow tag as a trust signal that tells users who they’re dealing with before they read anything else
- Added a primary action next to the headline, so the message leads straight into a conversation
Happy to walk the Scarlet team through the thinking behind it
Your SaaS dashboard looks great in the demo. Real data, full charts, everything working.
Then a new user logs in for the first time and sees zeros. Blank charts.
An empty screen doesn’t excite anyone. It just makes your product feel like work they have to do.
Show them what it looks like once their data is in. Then make the setup easy, and do as much of it for them as you can.
Shipped a new feature for your SaaS this morning? It should be on your website by the afternoon.
Not next sprint. Not whenever the developer has time. Not when your AI credits reset.
If your team can’t keep the site up to date, it’s holding you back.
SaaS companies move fast. New features, new pricing, new customers every month.
If every website change means waiting on a developer or your AI credits to reset, it’ll always be a step behind.
Your site should be able to keep up with your product.
The absolute worst thing a SaaS company can do is lie.
Tell me I can try it for free, then paywall me before I’ve even seen the product. I leave annoyed and disappointed.
Then the emails start. Several a day.
You got my email by tricking me, and now you’re using it to upsell me.
Don’t do this.
Hero section redesign concept for Digital Mirror
Before → After
What changed:
- Reworked the headline so it talks about the problems they solve
- Real features from the product are showcased to back up the message
- Turned the eyebrow tag into a trust signal instead of repeating the headline
- A real next step, “Learn more” doesn’t book demos
- Added basic compliance information
Fixed another small bottleneck in my design business today.
Stopped typing to AI and started talking to it instead.
Way quicker. And no more starting a long message, checking one notification, and forgetting I was even writing something.
When your SaaS company raises, more people look at your website than ever. New buyers, future investors, potential talent.
Most of them land on the version you built before the announcement.
The company moved on. The site didn’t.