Email Marketing Tips

Is healthcare ready for AI, potentially the biggest innovation since the vaccine? - Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough ow.ly/Sdct50gXm12

Saving language: How will the rise of AI affect linguistics? - Language isn’t an exact science. Often, there is no "perfect" answer. While much is logical, many el ow.ly/xr7W50gWVgP

How the blockchain can be applied in healthcare - While Bitcoin and other cryptocurrencies face dramatic price swings and are still the focus of contr ow.ly/R2jY50gVYTN

Four common misconceptions about the GDPR for marketers - Econsultancy’s latest research shows that over half (59%) of client-side marketers still feel unclea ow.ly/o3Yv50gVsIA

Mobile retail apps are beating out mobile websites - All told, mobile apps account now for 44% of ecommerce transactions in North America as compared to ow.ly/x4kb50gVaMp

Marketing a challenger brand: Four strategy tips - Challenger brands have always existed, however, the label is new. But “challengers” are more than ju ow.ly/AYg150gV2fW

Email Personalization: What Consumers Want From Retailers [Infographic] - Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dy... ow.ly/NCCK50gUG5z

Email Personalization: What Consumers Want From Retailers [Infographic] - Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dy... ow.ly/RAlT50gUFpI

Email Design Podcast #96: Litmus Research, Google News, and Image Caching in Yahoo! Mail - In the 96th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez dive into the latest Litmus research, take a look at Google’s new email cl... ow.ly/mlaF50gUwUn

How machine learning can improve conversion rate & optimise performance - 84 Per cent of marketing organisations are using machine learning, according to industry sources. On ow.ly/NzQ050gUwdv

Why Kate Spade's superb video content strategy is a lesson to all fashion marketers - US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years. While s ow.ly/OH7k50gUaS6

Why Kate Spade's superb video content strategy is a lesson to all fashion marketers - US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years. While s ow.ly/7GjO50gSrcj

5 Embarrassing Subject Line Mistakes to Avoid - Subject lines are incredibly powerful. That’s because they are one of the first things that subscribers look at when they receive an email and are trying to decide whether to open it. The subject line is... ow.ly/i9fz50gS1h2

A brief introduction to second-party data - Econsultancy has just published a handy guide to second-party data, in association with Salesforce. ow.ly/hKsb50gS13q

Five quick content opportunities for time-poor B2B marketers - B2B marketers can find it difficult to make time for content creation. You’re just as likely to be s ow.ly/vdRL50gRwkU

How healthcare companies are getting creative to acquire data - Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry ow.ly/N9tS50gR7xy

What is 'dark martech' and what challenges does it present? - An ominous-sounding term – dark martech actually refers to the practice of using homegrown technolog ow.ly/YgpI50gQBVS

Email Design Podcast #95: Litmus Community Q&A Rapid Fire - In the 95th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on CSS inlinin... ow.ly/Idtf50gQBQs

Start Me Up! Metrical – reducing cart abandonment with predictive analytics - Econsultancy: In one sentence, what is your product/service? Zabe Agha: Metrical is using predictive ow.ly/DtYN50gQifE

Why your headlines are worth almost all your content marketing efforts (and how to improve them) - There was a part of me that used to think that people cared deeply about how good a piece of content ow.ly/1L5750gQbcv