CEO, cofounder of @hummingbirdshq ➡️ people-powered marketing for brands that want to drive local behavior.
Des Moines
Joined October 2008
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Been committed to walking every day for 30 min, it’s wild how sore I’ve been and how much clarity I’ve found for work & personal life during this time.
One of my favorite things to see in the world... a compilation of amazing brand campaigns AND the creators bringing them to life.
Another "best of the best" blog post is live -- check out what campaigns CPG brands & beyond and running this spring to drive product movement, generate UGC, and retail awareness hummingbirds.com/blog/best-o…
8. Speak from the heart, win their heads
The best UGC isn’t scripted—it’s real. That’s what makes it resonate. That’s what makes it work.
7. Loyalty lives locally
Strong brands don’t just go viral—they go deep. Pair creators with products they already love, and the audience will feel it.
6. Social proof that slaps
A written review is good. A creator showing AND telling? That’s gold. That’s conversion.
5. Go local, grow big
Local UGC = more targeted campaigns + the chance to build real brand ambassadors from the ground up.
4. Less staged. More lived.
When content shows real people in real homes using real stuff? Suddenly it feels possible—and buyable. 🛒
3. The magic is in the familiar
Seeing someone from your neighborhood using a product? That hits different. It’s not just relatable—it’s magnetic.
2. People > Logos
Brand loyalty isn’t about a logo anymore. It’s about real connection. Long-term creator partnerships = long-term brand love.
1. UGC = Undeniably Good Company
User-generated content = trust. In a world of polished ads, authenticity wins. You want people who glow about your brand like you do. ✨
