Research & customer insight agency with expertise in innovation, market strategy, brand & communications, pricing & conjoint research.
London
Joined March 2010
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Just finished a hectic week of consumer & client immersions.
Brand team enthused and ready to face the challenges ahead!
It's a great way to kick off the new year - new ideas, new possibilities
Half of UK Baby Boomers are prepared to try a brand they haven’t tried before if it is on promotion, according to new research from Engage Research.
bdaily.co.uk/articles/2018/0…
#FMCG Brands Should 'Keep An Eye' On Coca-Cola's Response To Sugar Tax if they are considering a response of their own - read our views in @esm_magazine #research #grocery
esmmagazine.com/fmcg-brands-…
Tesco's move to eliminate food waste should prompt brands & other retailers to tap into other consumer concerns. Read what we had to say in @esm_magazine
esmmagazine.com/tescos-effor…
"Brands would be wise to take a look at our attitudes towards our pets because it impacts on not only how we shop for them but also for ourselves." Research suggests British consumers to spend over £750m on pets this Xmas talkingretail.com/news/indus…
Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research.
petgazette.biz/17258-christm…
More than two thirds of Millennial Men feel ‘brands’ are important as a way of expressing themselves to others, says new Engage Research study - via @RetailTimes #Millennials #marketresearch #Retail #brands
retailtimes.co.uk/brands-mat…
Tracey White, our Head of Qual, explains how qualitative research can be inventive, how it can help understand drivers of consumer behaviour & how you can make best use of qual as part of your research mix.
vimeo.com/241510826
could have very interesting applications for product testing xitter.cf/springwise/status/6492…
Engage Research retweeted
Are these the 24 most inspirational brand mission statements? bit.ly/1KzNfA4
news from 1 of the categories we work in, SABMiller has confirmed it has received notification frm Anheuser-Busch InBev of poss takeover
Best of the Financial Times, sampling at Wimbledon Station, years since we've looked at it, lets see whats inside, print media not dead yet
