184.8K views on a youtube video with a borrowed title
the same channel's videos usually get 1.3K
how to find a title worth borrowing:
-> search your topic on youtube, filter to this month, sort by view count
-> open that channel and check its latest 20 uploads. 10x their middle or more means the title did the work, not the channel
-> keep the wording, change one word, make your own video for it
-> post while the original is still climbing
the original, sep 29: "how to make insane motion graphics with opus 5.5". 671.4K on a channel that usually gets 3.6K
we found 8 english channels that reused that title in the 15 days after it
4 more left out: 2 not in english (posted later), 1 with a different title, 1 channel too new to compare
against each channel's own usual views (the median of its latest uploads, up to 20):
-> 6 of 8 did better than their normal
-> the middle copy did 2.9x
-> the best one did 142x, the same title with "make" swapped for "create"
-> the 2 that did worse still got 0.7x and 0.95x of their normal
our guess: people were already typing that exact phrase into youtube search. there were only a few videos to show them
save this and check this month's top titles before you write your next one
Enzo retweeted
app idea that's already working:
true crime, but you solve a cold case by going through a stranger's phone
it launched in may and has 35M views from the ugc we track
Enzo retweeted
the easiest content to monetize has always been asmr (4-5 figs with AUTOMATION)
nobody needs to understand a word. people put it on again to fall asleep
so the page grows on its own, then the product goes inside the video
3 instagram pages doing it right now:
-> imaginevideoai: ai asmr beds, 151K followers, a referral link to the video tool they use in the bio
-> woolyalice: a knitted asmr world, 370K followers, a collabs email in the bio and a "Brands" highlight on the profile
-> dreamyrooms: cozy ai rooms, 223K followers
on oct 23 they turned a 3D app's witch character into one of their rooms: 218K views, while the middle reel on their reels tab has 132K
why it works:
-> the product sits inside the scene: it's the thing being knitted, poured or slept in
-> the viewer gets the same calm video they came for, so nothing tells them to scroll
pick a world any product can live in: wool, glass, candy, a cozy room
save this and study those 3 pages before you start your next one
Enzo retweeted
suno gave the SAME script to three creators and it went viral all three times
7M views combined
all 12 newest reels on this ai asmr page end with the same caption: "which would you choose?"
the lowest of them has 386K views
-> a giant fruit cracks open
-> inside is a bedroom made of that fruit
-> the caption names two fruits and asks you to pick
why it works:
-> picking costs one word, so people comment
-> 2,282 comments on the 5.8M reel, 3,097 on the 4.1M one
end your caption with a choice people can answer in ONE word
Enzo retweeted
this ai bear couple page writes almost every reel the same way: "when he ___" or "when she ___"
the lowest of its 12 newest reels has 39.3K views, the top one 1.2M
-> one line of text over a cozy scene
-> a moment every couple has lived: "when he takes the whole bed"
-> the two bears act it out
why it works:
-> viewers see their own relationship in it
-> so they tag their partner
if you make couple content, write the caption first and make it a moment people have LIVED
this ai bear couple page writes almost every reel the same way: "when he ___" or "when she ___"
the lowest of its 12 newest reels has 39.3K views, the top one 1.2M
-> one line of text over a cozy scene
-> a moment every couple has lived: "when he takes the whole bed"
-> the two bears act it out
why it works:
-> viewers see their own relationship in it
-> so they tag their partner
if you make couple content, write the caption first and make it a moment people have LIVED
Enzo retweeted
this ai family cartoon page has two reels at 23.8M and 23.6M views
-> it reuses its own cast (the bio says original characters)
-> a small home moment, the wife pregnant in this one
-> even the weakest of its first 12 reels is at 82K
if a reel with a character hits, make the next one with the same characters before you try anything new
this ai family cartoon page has two reels at 23.8M and 23.6M views
-> it reuses its own cast (the bio says original characters)
-> a small home moment, the wife pregnant in this one
-> even the weakest of its first 12 reels is at 82K
if a reel with a character hits, make the next one with the same characters before you try anything new
Enzo retweeted
holy f*ck this animated sketch page has 22 posts and 124K followers
-> 541K likes on one reel
-> that reel went up on jul 26
-> follows 9 accounts
the reel is 1 minute 26 seconds
a farmer, a well full of rats, the rats fighting, one rat on a pile of gold
it ends on one line: "Understand the Game. Don't Stay Inside the Well."
the reason why this works
-> a parable with animals, so everyone gets it in one watch
-> a flat illustration style, the same owl logo on every highlight
-> an end card with one line to remember
-> the grid has a cover that says "11+ MILLION VIEWS"
-> one reel carries the page: 541,488 likes, the next best i checked has 8,972
~ they watch one
~ open the profile
~ follow for the next parable
if a page like this is paired with an app or product, that's a f*cking goldmine
holy f*ck this animated sketch page has 22 posts and 124K followers
-> 541K likes on one reel
-> that reel went up on jul 26
-> follows 9 accounts
the reel is 1 minute 26 seconds
a farmer, a well full of rats, the rats fighting, one rat on a pile of gold
it ends on one line: "Understand the Game. Don't Stay Inside the Well."
the reason why this works
-> a parable with animals, so everyone gets it in one watch
-> a flat illustration style, the same owl logo on every highlight
-> an end card with one line to remember
-> the grid has a cover that says "11+ MILLION VIEWS"
-> one reel carries the page: 541,488 likes, the next best i checked has 8,972
~ they watch one
~ open the profile
~ follow for the next parable
if a page like this is paired with an app or product, that's a f*cking goldmine
found the og channel behind the "DISCIPLINE | An Animated Short Film" wave
-> 61.9K subscribers, 14 videos
-> 4.5M views on DISCIPLINE, 530K on the next one, 433K on the third
42 channels in my search used the same title template in 3 weeks
the median copy has 44 views, 98% are under 1,000
being first was the edge
found the channel behind the "What If Your Reaction Time Was 10x Faster?" videos
-> 48.7K subscribers, 16 videos
-> 4.3M views on that one, 2 weeks ago
-> 607K on the next one
17 channels reused the title
the median copy has 78 views, the best one has 2,585
holy f*ck this map page has 152 posts and 2.4M followers
-> 1.82M likes on its best reel
-> that reel went up on sep 20
-> follows 0 accounts
the reel is 1 minute 17 seconds
it opens on a satellite view of north america with the words "Just imagine", then warm water spreads across the pacific toward indonesia
the reason why this works
-> real satellite imagery, so nothing looks cheap
-> one subtitle line at a time, big and centered
-> two big words on the cover: "Super El Niño"
-> the bio is one sentence: "Trying to share interesting facts about our planet"
-> its newest reel from oct 17 has 93,883 likes, so the best one is not a one-off
~ they watch one
~ open the profile
~ follow for the next map
if a page like this is paired with an app or product, that's a f*cking goldmine
