Easy way to tell if your lead magnet is actually good You should be able to charge at LEAST $500 for it That's a good lead magnet If you don't feel that Don’t even bother Your free shit absolutely must be valuable

If you want to scale past 30kish/mo whatsoever You absolutely MUST put a hard cap on delivery Everything else needs to be sales calls, making ads posting content etc. There is no way around it And I'm speaking from 1st hand experience About a year ago my whole day was fulfillment. Like all day Total death I made the switch and the first couple weeks sucked ngl. I capped fulfillment at 3 hours a day. The rest of my day was only: • Sales calls • Making ads • Filming and posting content • Following up with the pipeline I literally blocked it off on my calendar. Only a sales call can book over it. Things were kind of a mess for a bit because the client work didn't get any smaller lol But 3 hours a day forced me to see which stuff I had ZERO business doing myself. Some of it went straight to an EA. Copywriting was the big one. I legit couldn't get the copy done inside my 3 hours. So I hired my first copywriter (great find btw). It sucks paying somebody at first for sure. But it got me back so much time and WAY more revenue, because those hours went right back into ads and sales calls. Now we're hitting copy bottlenecks again lol So we're hiring more copywriters. Just cap your fulfillment. You'll find out real quick what can be outsourced.

There's no best way to charge clients as an agency... Depends what you're trying to build Retainer: • For pods and fully systematized delivery • Lower risk • Still high upside just not as exponential Performance: • Volatile • You live and die by how good you are • AND how good the client's offer and closing are • High risk but high upside Hybrid: • A base plus performance on top • Usually a net rev share • Base protects you and you still get the upside

Everyone tells you to “niche down” And then you end up with people selling only to like concrete companies in the midwest with a sales team Which is WAY too tight My “niche” is just the problem we're good at solving Which is making ads work Find the problem you're good at solving and solve it for a bunch of people Over time you'll naturally see who you like working with

We run some of the biggest ad accounts in B2B and coaching. Ads only make you "f*ck you money" once you stop babysitting them. I see it all the time So many guys in our inner circle launch their ads and the next day will ask: "What do I do with my time now?" The easy thing to do is sit in the ads manager refreshing it all freakin day. But if you ask me (or any serious advertiser worth their socks) I’m HARDLY inside the ad account. My hours go into way more important shit. So I walked our Inner Circle through my whole day on a group call, and I'm giving the recording away... Inside: 1. A 5-10 min morning health check 2. My ad fatigue check every 4-5 days 3. My Friday stat pull routine and how we pick ONE bottleneck to fix 4. The 4-6 hour block I protect every day for ads and content 5. Calling no-shows once a month to ask why (it changed our pre-call emails) 6. Keeping 20-30 ads on reserve 7. My content KPIs, from YouTube videos per week to lead magnets 8. The night-before power list I've run for about 3 years SO much value in this call Want in? • Comment “DAILY” • Follow me @evanseech so i can DM you

Just spend the money I PROMISE YOU it comes back I like watches and I like cars Every time I check one of those boxes I want more stuff after it And that's what keeps me going Just don't be an idiot with it There are very smart ways to buy watches. I don't lose money on any of mine (the car I'll probably lose money on but that one was the exception🤣) TL;DR: Stay relatively within your means But spend enough that it pushes you to want more

The first ads I ever ran were for my family's restaurant back in high school. 2 things from those ads that STILL go into every offer we work on today: 1. Make the ads entertaining We ran a bunch of skit ads, meme ads, just really fun ads. They grabbed attention and kind of created these waves of attention. 2. Build a list you own Text and email lists were HUGE for us. We ran a bunch of campaigns just to build up the email list and the text list. Most of the sales came after the fact from the email and text blasts. Some things never change

18 rules I'd live by to hit 100k/mo with ~10-12 clients: Hiring: 1. Hire an AMAZING #2 under you who you can hand things off to 2. Pay your A-players $7-10k a month 3. Step into sales and marketing yourself 4. Never spend less than $2-4k on a hire for high level work Pricing: 5. Invest in a real lead gen mechanism 6. Stop relying off referrals 7. Charge enough to hire good people 8. Cheap clients = bad position to scale 9. Base + performance deals are my fav 10. Raising prices? Show them what the extra $ gets them 11. Some churn when you raise is fine Who you sign: 12. First 10 min of a sales call: marketing or sales problem? 13. Sales problem = tell them to go fix sales 14. Bad offer they won't fix = instant no 15. Shitty attitude = no Once they sign: 16. Stay on track of the data 17. Review your numbers every single week 18. BE HONEST WITH YOUR CLIENTS.

You can scale an agency WAY further than you think with a tiny team of freakin savages Our agency does roughly 200-250K a month with 4 full-time people. We just: • got rid of your bottomfeeder clients • signed fewer, bigger clients • hired a few people who are REALLY good • let them cook Efficiency maxxxxing

After spending millions upon millions on Meta ads... There's 1 creative strategy we run on every single account: It lets us launch less ads that scale for a LONG time. A vast majority of people's creative strategy right now is just chucking as many ads at the algorithm as humanly possible. Like 100 ads a week. Same red background and white text with "number one" swapped for "best" 😂 Meta doesn't want slop. All that volume just confuses it. Your budget gets spread thin and the account turns into a freaking ball of yarn nobody can figure out. Every ad you launch should be built for a specific person and have ONE job. Do that and you need way less of them. It's called the Swarm Ad Strategy. I coined it and it freaking works wonders So I broke the whole thing down A to Z in one video. Inside: 1. Why 100 near-identical ads a week confuses Meta 2. How to split one market into 2-4+ avatars 3. How many avatars to run under vs over $1,000 a day 4. The ONE job every ad has: top, middle or bottom of funnel 5. The topics and formats that rip at each stage 6. Judging at the campaign level, and letting it spend 3-7x your target cost per call first 7. Real ads off our board: skits, memes, flip charts, Loom walkthroughs Want it? 1. Comment “SWARM” 2. Follow me so I can dm you

I remember the day i decided to start my own biz I worked at Adidas for one summer and HATED it (i legit had to put $ into the till because the manager was stealing shit lol) Haven't worked for anybody else since. I knew the risk of going the business route too No “stable salary” Nothing coming in unless I go get it But there's no cap on what I can go get Fast forward now and the biz is clearing 200k months Betting on yourself >>>

Zero to six figures a month cost me a lot of personal relationships. Like a lot of them. Work just became the center of things. I said no to a ton of random stuff over the years. My whole college career was basically me working on stuff. I partied a little bit sure But for the MOST part I was in my apartment working. It also took a lot of development on the character end of things. I simply had to become a different person and do a bunch of shit I was uncomfortable with: • Spending 10k+ (and a fat chunk of my revenue) on 1 hire • Sacking up and putting money on the table to ram ads when I didn't have much wiggle room • Cutting off a LOT of people i used to interact with Getting to six figures also forced me to focus on higher leverage stuff all day. If you're not doing that all day you literally can't scale. That's also why you have to hire people to take the rest. So yeah it cost a lot. But the old me played it safe and did everything himself. That dude was never going to hit his goals

Calls are the devil They just suck the time right out of you Only calls I take now are consulting calls with our Inner Circle members and the odd client check-in Pretty much everything else gets handled in Slack A lot of client calls happen for literally no reason lol

Biggest thing you can do for yourself as a founder is to protect your best hours. • Mornings = 4-5 hours of very intense, focused work on the highest leverage stuff • Meetings get pushed toward the end of the day Start of the day is when you've got the most energy Spend em wisely now

We've run call funnels on 150+ ad accounts with small budgets Here's how we get them consistent in 7 steps: (works for any b2b/b2c offer)

"10-20 qualified calls guaranteed" is a terrible offer if you're trying to go upmarket. Better prospects simply will not respond to it. Someone spending $2,000 a day on ads wants to learn something from you first. They wanna see: - Some reputation - Some proof - That you get their exact problem - Exactly how you'll solve it So who do they trust more? The guy whose ad actually taught them something. That's why our middle of funnel ads all TEACH: - Case study breakdowns (actually showing HOW) - Whiteboard and vibe board ads - Loom walkthroughs of a client's ad account - Demos of a problem getting solved

It shocks me how scarce some people are with money Like it takes them MONTHS to even kick ad spend up by $100-$300/day You HAVE TO UNDERSTAND THAT YOU HAVE A LIMITED EARNING WINDOW Now is the BEST TIME to make money online You can put money into ads And get calls and clients out You HAVE to hit the gas Sack up and spend money You cannot wait Time is not on your side

Boring one But these are 2 things we have done to protect our ad accounts from getting hit with a “verification wave” ban: • Set up a passkey so Meta quits hitting you with the selfie check (a LOT of people flunk it and get locked out for good) • ID-verify with support right now so they know a real human is behind the account Both of these came straight from Meta reps and insiders.

EVERYTHING gets solved in your business If you just sack up And spend more money on ads None of the measly $100/day stuff Kick the spend up

One of the highest leverage things you can test in your ad account is the offer Testing positioning... Trying out different front end/intro offers… Best lever to pull that makes a big difference