The multi-trillion-dollar internet industry wasn’t built on a bed of roses. It was forged by one of the fiercest, yet most overlooked, rivalries in tech history: Eric Schmidt vs. Bill Gates. This is the untold story of Schmidt's revenge 🧵:

Every unusual experience we encounter in life usually contains a missing piece of a hidden reality.

If you think you know something, you will learn nothing. If you think you know nothing, you will learn something.

A mistake is an observed deviation. A flaw is a repeatable generator of deviations. A diagnosis is the identification of the generator. Learning is what happens when the generator changes.

We will happily spend 6 hours writing a beautiful, custom proposal for a stranger on a freelance site who has 42 other open bids, just to avoid spending 6 minutes emailing a local CEO directly. Look at your calendar and tell me I’m wrong

Copywriting is delayed. Sales is immediate. Copywriting says: I will discover later if this worked. Sales says: We are about to find out. In real time. Right now.

Identity determines behavior. And behavior determines outcomes. How you see yourself determines what you optimize for.

Pressure reveals structure.

Modern world is a marketplace of stories... Politicians move nations through narratives. Founders raise millions through narratives. Salespeople close through narratives. Humans organize reality through stories.

Money is not just currency. It is delayed feedback made visible.

Hardwork accelerated the path. Curiosity creates new portals.

Marketing creates the battlefield. Advertising fires the artillery. Sales sends in the infantry.

You’re not lazy. You’re just stuck in scroll mode. Switch to search mode for 30 minutes and watch what happens.

Questions direct attention. Attention shapes perception. Perception shapes action. Don’t always work hard to solve problems. Also work hard to find the right questions.