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fallen ⊕
@fallengrey

i design brands that humans desire

earth
fallengrey.com/
Joined January 2024
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fallen ⊕
@fallengrey2 Apr 2025

Make your brand feel like a subculture or don’t bother.

No one’s waking up hoping to care about your project. They're already overstimulated, overmarketed, and underslept.

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fallen ⊕
@fallengrey29 Jan 2025

Why no one gives a f* about your brand (and how to fix it)

everyone in crypto is building

Article · @fallengrey
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fallen ⊕
@fallengrey24 Jan 2025

will ai make humans precious or cheap?

recently read an interesting piece from @amandacassatt exploring 2 futures shaped by AI titled "will AI make humans precious or cheap?"

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fallen ⊕
@fallengrey15 Jan 2025

♱ Rare design take: if you think FaZe's rebrand is mid, your mindset might be NPC-coded ♱

There's been a lot of noise about Faze Clan's minimal changes, but there's genius in the subtlety that many are missing.

Article · @fallengrey
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