Frank Cotignola (@fco24) profile picture

Frank Cotignola

@fco24

Market Researcher

Joined March 2008
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  • Followers1.1K
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Frank Cotignola retweeted
Ehrenberg-Bass (@EhrenbergBass) profile picture
Ehrenberg-Bass@EhrenbergBass29 Sep 2023
This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and @ProfByron tackles the question – ‘should a brand focus on its heavy, light, or non-buyers in its efforts to grow its sales?’ Read it here: link.springer.com/article/10… #marketing #marketingscience #brandgrowth
Image from Ehrenberg-Bass (@EhrenbergBass)
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marketoonist.com/2021/10/end…
targeted advertising and the end of third-party cookies

targeted advertising and the end of third-party cookies

As marketers prepare for the end of third-party cookies, it’s good to remember how inaccurate much of that third-party data is. A couple years ago, a group from MIT, GroupM, and Melbourne Business...

marketoonist.com
linkedin.com/pulse/three-wor…
The Three-Word Brief

The Three-Word Brief

Those of us who create advertising or make advertising decisions need to start from a position of reality. What can advertising realistically achieve and how can it best achieve it? Advertising is a...

linkedin.com
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Frank Cotignola retweeted
adcontrarian (@AdContrarian) profile picture
adcontrarian@AdContrarian21 Dec 2020
Part 2: Is Creative Advertising Really More Effective? bit.ly/3h9tb0B
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"Apple’s COVID Mobility Data" r-bloggers.com/apples-covid-… #MRD
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"COVID-19: Analyze Mobility Trends with R" r-bloggers.com/covid-19-anal… #presentations #MRX
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"Q is for qplot versus ggplot" r-bloggers.com/q-is-for-qplo… #MRD
"Branding And Grandstanding" adcontrarian.blogspot.com/20… #marketing #MRX
The prisoner’s dilemma at 70 – at what we get wrong about it timharford.com/2020/02/the-p… #MRX
"Decade Of Delusion" adcontrarian.blogspot.com/20… #marketing #MRX
"heatmaply 1.0.0 – beautiful interactive cluster heatmaps in R" r-bloggers.com/heatmaply-1-0… #MRX
Data Science and Machine Learning : Exploratory Data Analysis (EDA) #MRX manisha-sirsat.blogspot.com/…
"R vs. Python: What's the best language for Data Science?" blog.rstudio.com/2019/12/17/… #MRX
R vs. Python: What''s the best language for Data Science?

R vs. Python: What''s the best language for Data Science?

We will briefly examine the debates over R vs. Python, and then share

posit.co
"This Excel chart looks standard but gets everything wrong" junkcharts.typepad.com/junk_… #MRX

Typepad | Network Solutions

networksolutions.com
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"Easy US Maps in R – Thanksgiving Edition" r-bloggers.com/easy-us-maps-…
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What exactly is so bad about uncertainty, anyway? timharford.com/2019/11/what-… # MRX
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"Forget about Excel, Use these R Shiny Packages Instead" r-bloggers.com/forget-about-… #MRX
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Here are some examples of real-world statistical analyses that don’t use p-values and significance testing. statmodeling.stat.columbia.e… #MRX
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"Hey, look! The R graph gallery is back." statmodeling.stat.columbia.e… #MRX
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"Likert Scale Survey: from googleform to #rstats graph" r-bloggers.com/likert-scale-… #MRX
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