The best startup pitches don't sell the product.
They sell the category.
"We're building a caffeine tracker."
versus
"We're building the sleep optimization platform that starts with caffeine."
Same product. Billion $ difference in how investors see market size.
The Feedback Loop retweeted
Two of my favorite people in one of my favorite cities ... this is a NOT MISS NYC EVENT y'all!
Want to see me and @pitdesi evaluate founders live tomorrow in NYC?
Brave startup founder who wants pitch feedback money just can't buy?
@feedbackloop0 –
6 founders on stage
1 min to pitch their startup
Unfiltered investor feedback
RSVP and application link ahoy...
The Feedback Loop retweeted
Want to see me and @pitdesi evaluate founders live tomorrow in NYC?
Brave startup founder who wants pitch feedback money just can't buy?
@feedbackloop0 –
6 founders on stage
1 min to pitch their startup
Unfiltered investor feedback
RSVP and application link ahoy...
Immigration headlines feel heavy right now. The good news: founders are building fixes for the long-term.
Throwing back to one of our faves: @lieselvaidya's pitch for @withimera, a startup building personalized, AI-driven assistance to help immigrants navigate life in the US.
Big news: @_2woot & @Nathaneo_j's startup Series just raised $3.1M! Last spring, these two were Yale sophomores and on one of the earliest episodes of TFL.
They pitched the first AI social network, helping people meet & connect with the right people at the moments that matter.
Zoom back in time, and check them out on Episode 002 (ft. @jefielding and @Sherveen as our investor judges):
youtu.be/JJ0xjBDsT7M?feature…
And then check out their launch video to see how far they've come.
This Tuesday, April 8th, @MikeMacCombie returns to the judges' table.
He’ll join @Sherveen to hear one-minute pitches from 6 ambitious startup founders and give them real, unfiltered feedback — live and unscripted.
Mike is a GP at Generous Ventures. He's an investor, community builder, & superconnector, supporting founders at the earliest stage.
Founders will get 5 minutes of unfiltered, constructive, and honest feedback about their pitch and concept.
Link to RSVP: lu.ma/eazhl07j
If you're building an AI copilot on top of everyone else's SaaS platforms, how do you build a lasting moat?
Are you competing with those platforms and their native AI features, too?
On Episode 013, Rio Atmadja pitched Dokai, an AI copilot for SaaS workflows🧵
He chatted with our venture judges, @Sherveen & @VirginieRaphael about the defensibility and scalability of a "tool on top".
Watch Rio's pitch & the ensuing conversation: youtu.be/7ITRsfNmfgE?feature…
What if your calendar was a living map of your relationships?
That’s the vision behind @dossyAI, pitched by @ammonbrown.
It starts as a calendar integration — but...🧵
...it’s really a collaborative CRM, built to surface shared context before every meeting & grow a living network of your relationships.
The long game? Replacing LinkedIn with something smarter and more dynamic. 🧵
But @mahaniok & @Sherveen have seen a lot of smart people try (and struggle) to solve this problem.
So the real question became:
👉 Could making CRM collaborative — not just personal — be the shift this category’s been waiting for?
Watch Ammon's pitch: youtu.be/4j8Qm1PgY7k?feature…
What if you could eat mac & cheese, fries, takeout... and still get your veggies in?
Veronica pitched her startup: a nutritional seasoning that makes eating vegetables as easy as sprinkling salt. One tin = 6 salads' worth of greens. No prep, no weird powders, no lifestyle change
But grocery is hard. DTC is harder. And her product is designed to be flavorless.
So the question from @Sherveen and @nikaduan became:
👉 How do you make something imperceptible… unforgettable?
Link to watch Veronica's pitch: youtube.com/watch?v=b4N4FII_…
The growth of every social platform hinges on its core behavior loop.
Ep 60: @strikesurfer pitched @GameReelApp, a platform for gamers w/ clips, rewards, & a marketplace
@Sherveen & @john_frankel noted the pitch may have too much — adtech, Web3, gamification — w/o a clear focus
Let's be honest: most venture investors are dudes who don’t relate to women’s health issues, making it harder for startups in the space to raise capital. 🧵
On Episode 058 of The Feedback Loop, Roma pitches Pinkmatter, a biotech startup tackling one of the most overlooked issues in healthcare: PMD and PMDD.
Her discovery? The gut microbiome plays a critical role, and rebalancing it could eliminate symptoms entirely. 🧵
@Sherveen & @MiritLugassi also discuss what founders and investors owe each other when a pitch comes from outside their demographic.
The best opportunities aren't always familiar, & funding for founders shouldn't be limited by VCs' 'personal' experience.
youtu.be/wtVZfjWfxFs?feature…












