My latest article in @Entrepreneur : "Steal This Simple Playbook to Turn Any Trade Show Into Wall-to-Wall Press Coverage" Those of us who've manned tradeshow booths know how painful these events can feel. But it doesn't have to. Instead, take advantage of the reporters who are there, and get the press you deserve. Link to article in Comment below ⬇️

From O'Dwyer's 🤔 : "PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands. The agency analyzed more than 11,000 links generated by ChatGPT across executive-level research prompts, originated as a part of its C-Suite Signals research program. Each citation was reviewed and classified as: real and correctly attributed, misattributed or fully hallucinated. Only 69 percent were both real and correctly attributed, while 19 percent pointed to incorrect sources/domains and 12 percent referenced sources that did not exist at all. The agency says these findings show that AI systems still frequently imply legitimacy through citations that appear authoritative on the surface, even when the underlying sources cannot be verified. As a result, perceived credibility can be created — or undermined — without brands having any direct visibility into how those references are formed."

"How AI is forcing journalists and PR to work smarter, not louder" "As AI reshapes how stories are found and told, the edge still belongs to those who know how to tell them best." Fast Company article reaffirms everything we've been hearing lately: shrewd storytellers that are creative and authentic will be the ones who succeed. In an AI world, PR is more important than ever. fastcompany.com/91483856/ai-…

"The hottest job in tech: Writing words" "The rise of slopaganda is fueling a surprising tech hiring boom." "...tech companies are also looking to pay a premium for expertise in people who have a skill that predates AI: the art of communication." businessinsider.com/hottest-…

Proud that our agency is supporting a new way to think of conservation. 👍

Self checkout is in for positive changes…

"Netflix enemy #1? TikTok users spend on average nearly 26 hours a month on the app — or more than 1 full day each month. That outpaces the 23.7 hrs users averaged each month on YouTube’s mobile app in 2021, and it's more than 3X the time spent on Meta’s Instagram. -CB Insights

Article on how a blog post generated $2M in sales. It's B2C but the lessons learned can be applied to B2B as well. Don't just write a blog for the sake of a blog, have clear objectives. #b2bmarketing #blogging #inboundmarketing #leadgeneration heidicohen.com/blog-post-gen…