Social Media Strategist | Marketing | Story Telling. Helping celebs | brands | startups grow their audiences online. semi professional slop bowl eater

Los Angeles, CA
Joined July 2010
Group chats and texts from friends are the metrics that matter
.@alexandr_wang says modern product marketing is now all driven by the screenshot: “To have a modern consumer product, it has to work on the screenshot. The screenshot has to fly, either through group chats or word of mouth or online.” “Having Jolly in the screenshot immediately communicates this is a Muse screenshot.”
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The discourse about dating apps are that “dating apps are the worst” and yet of the dating apps, NOBODY uses bumble 😂
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It’s historically on the worst corner ever. They can’t make the building across from it work either
The LA housing story:  A developer bought this low-flung Mel's Diner on an ugly commercial intersection to turn into 138 apartments and ground floor retail.  Preservationists are blocking the demolition. Say this diner is historic. It's on a historic hwy.
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the "Just Make It Bigger Agency" strikes again!
BIG BAG ENERGY 😮‍💨 introducing the big ass chipotle bag made to fit our family meal (+ prob a lifetime supply of forks and napkins idk) starting TODAY rewards members who order a family meal through our app will automatically be entered for a chance to win one 🧳
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The only things keeping this economy alive right now AI companies, sports betting companies and movie marketing budgets
Every commerical when watching sports is a betting website This can’t be good
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Millennials who have been working since 16 years old MUST be tired.
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Honestly if the security guards at a grocery store have to dress up like they are going to war we probably need to allow the cashiers to do the same
Security guards dressed like Seal Team 6 inside every retail store is a recession indicator ppl aren’t talking about enough.
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Trying to use Uber or Lyft these days is like fishing with a fishfinder. they pretend to show you that there’s cars available but only if you keep throwing out more money (bait) to them and maybe they will pick you up lmao what a joke
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The Guitar Hotel in Vegas is going to be pretty sick once it’s completed
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Well well well
Starbucks ceo should go to chipotle and start making breakfast burritos
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Finally the right way to describe my job description
ive talked to many teams in the past few months who are thinking about this but dont know quite what to call it/have called it everything from brand marketing to comms to storytelling to special projects to content/social 4 high-profile startups in past ~2 weeks have explicitly told me they are stealthily looking to hire for someone in this sort of role these roles are quietly and quickly exploding if your ear is to the ground!!
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Good morning
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Fast food has to be cheap. Thats it.
McDonald's stock is down 24% year-to-date. Investors are skeptical of the company's plans, to say the least, and nothing said at Investor Day, or since, has changed their minds. A lot can, and probably will, change between now and the end of the year. But if it holds, it will be the sixth worst year on record at the chain, and the worst since 2002. That was the year the company posted its first-ever quarterly loss, closed hundreds of restaurants and pulled Jim Cantalupo out of retirement. Only five other times has the company's stock fallen more than 24% over the course of a full year. Here are the five worst stock price declines in company history: 1974: 48.46% 2002: 39.25% 1969: 33.91% 1973: 25.25% 1968: 25.22% What happened in 73-74? Oil embargo. In 68-69 there was an apparent fast-food market bubble and it burst and the company faced boycotts and protests. This shows exactly how tough a market this has been for McDonald's. $MCD
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Social media hot take: We've reached critical mass on shows and man on the street content
from my annual list of social media hot takes
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Do you know how many times I tell people not to make podcasts!? One of my business mentors always yells at me that I talk myself out of business too much
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I am old enough to remember this being the weirdest thing ever when SUBWAY made a show on HULU and now every QSR has their "hot ones but for salad bowls" show archive.nytimes.com/mediadec…
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Dinner tonight with just the boys! Prime Ribeye, Sidecars Chop + Lamb. 2010 Dunn Vineyards Napa Cabernet
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Today's bad news. The Victorian Bar in Santa Monica is closing and Calamigos is converting it into a private members club? 🤦‍♂️ We don't need private clubs we just want to be able to drink outside on the westside.
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This might be ad of the year
A public service announcement.
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Starlink on united has been game changing
I’m very excited to announce that I pulled off an entire exit row to myself and have built the quintuplet box thanks to the beautiful invention of Starlink
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