@germanotes

I cover the sports industry @Sportico • [email protected]

 New York City
Joined November 2010
  • Tweets844
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  • Followers14.9K
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BREAKING: The @NFL is partnering with General Atlantic on a new investment fund. This will turbo-charge 32 Equity, the league's investment arm, and create a GP structure where the league shares in carry on investments. That's a new revenue stream for the world's richest league
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First byline for @WWD wwd.com/business-news/busine…

The Sponsorless Market for Sports Championship Rings

Championship rings remain unsponsored in pro sports, with jewelers competing for custom designs that reflect team brands and players' achievements.

wwd.com
Sara Germano@germanotesOct 20
The Knicks receive their NBA championship rings tonight, in what may be the last sponsor-free ritual in pro sports: None of the major leagues have exclusive ring jewellers. The result is a deeply competitive cottage industry for banner night baubles:
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The Knicks receive their NBA championship rings tonight, in what may be the last sponsor-free ritual in pro sports: None of the major leagues have exclusive ring jewellers. The result is a deeply competitive cottage industry for banner night baubles:
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sportico.com/business/commer…

Championship Rings May Be Sports’ Last Sponsor-Free Realm

Championship jewelry is a rare free market in pro sports, with no official sponsorship. Jewelers jockey for the right to make winning teams' rings.

sportico.com
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The Brewers were in a 6-year playoff drought when they sold Timeless Tickets for $1K, promising a seat for any home game—even a World Series clash. Fans held onto hope for over a decade. But now some feel the Brewers didn't fully live up to the deal... sportico.com/leagues/basebal…

Brewers ‘Timeless’ Tickets Bring Joy, Frustration Before World Series

Fans who bought Milwaukee Brewers $1000 timeless tickets in 2015 will go to the World Series, but not everyone's happy with the seat selection process

sportico.com
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Cathy Engelbert said the next WNBA commissioner needs "very thick skin." In her final press conference Saturday, Engelbert was proud and at times defensive reflecting on her tenure of unprecedented growth and her occasionally fraught relationship with players:
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sportico.com/leagues/basketb…

Cathy Engelbert: Next WNBA Commissioner Will Need ‘Thick Skin’

In her expected final press conference, the WNBA commissioner reflected on her successes and controversies while offering guidance to her successor.

sportico.com
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I promise, you are not prepared for the first paragraph of this Real Madrid statement realmadrid.com/en-US/news/cl…

Official Statement

In response to the statements made by Javier Tebas, president of LaLiga and vice president of the Royal Spanish Football Federation, in which he...

realmadrid.com
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In 2020, Atlanta Dream players made headlines for swinging a Georgia Senate election and forcing the sale of their own franchise. How the team went from rebuild to the WNBA Finals in five short years:
Justin Birnbaum@JustBirnyOct 15
“The Atlanta Dream has really proven out that a small organization can create outsized impact," Prez/COO Morgan Shaw Parker told @Sportico. A look at the Dream amid their return to the WNBA Finals from @germanotes (with an assist from me): sportico.com/leagues/basketb…

From Forced Sale to Finals: Dream Reflect the WNBA’s Growth

From successfully campaigning against their prior owner for a U.S. Senate seat to acquiring Angel Reese, the Dream its been an eventful journey.

sportico.com
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*2020-2021, to be clear
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Sara Germano retweeted
Dan Bernstein@dan_bernstein_Oct 14
Exclusive: Kalshi is amending its rules to give itself the ability to fine users who harass athletes on social media. This is part of a rollout of measures meant to address athlete abuse. sportico.com/business/sports…

Kalshi’s New Anti-Harassment Measures Could Include Fines

The prediction market's first-of-its-kind rule amendment is part of a multi-component initiative to punish bettors who lash out at athletes.

sportico.com
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The New York Athletic Club has sponsored athletes dating back to the first 1896 Athens Olympics, winning more than 300 medals. But in 158 years, the club had never supported winter Olympians. Thanks to a post-pandemic membership boom, that's changing: sportico.com/leagues/olympic…

NYAC Turns Pandemic Signup Boom Into First Winter Sport Athlete

NYAC athletes have won more than 300 Olympic medals since 1896, but only in summer sports. A foray into bobsled marks a new chapter for the club.

sportico.com
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Paris 2024 was the first Olympics to feature prominent product placement by sponsors, most notably from LVMH. Now the former head of the Paris Olympics, Tony Estanguet, gets a board seat at LVMH brand Dior.
L'Équipe
@lequipeOct 12
Tony Estanguet, l'ancien patron des JO de Paris 2024, est entré au conseil d'administration de Christian Dior ➡️ l.lequipe.fr/ld5
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An historic WNBA Finals begins a week from today: Dream v Valkyries. Angel Reese v Gabby Williams. The W’s least valuable v most valuable team. All competing for a first time championship—for either franchise. The rundown: sportico.com/leagues/basketb…

WNBA Finals Pairs League’s Most and Least Valuable Teams

The Golden State Valkyries and Atlanta Dream will compete for what will be the first WNBA championship for either team.

sportico.com
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Sara Germano retweeted
Kurt Badenhausen
@kbadenhausenOct 9
New @Sportico NBA team values: ▪️ Average up 21% to $6.64B ▪️ Bottom 4 teams increase 5% on average, top half of table up 26% ▪️ Warriors #1 for 5th straight year at $14.5B ▪️ NBA "get-in" price: $4.2B (Memphis) ▪️ Total revenue: $13.7B, or $456M per team, including non-NBA building profits. Up 12% in 2025-26
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Sara Germano retweeted
Lev Akabas
@LevAkabasOct 7
Continuity mattered in the WNBA this year The four teams that had at least 8 returning players on their opening day rosters were the four teams that reached the semifinals
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Sara Germano retweeted
Kurt Badenhausen
@kbadenhausenOct 7
The Golden State @valkyries have been breaking boundaries on and off the court since the franchise launched. The latest: the world's first women's sports team to generate $100 million in annual revenue. A run to the WNBA Finals could push # to $135M. 🏀💰🏀 sportico.com/leagues/basketb… via @sportico

Valkyries First Women’s Sports Team With $100M Annual Revenue

The Golden State Valkyries sell out every game and have more than 40 sponsor partners. The result: $100 million in 2026 revenue before the playoffs.

sportico.com
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Interesting: Chanel introduced an athleisure stretch-fabric version of its classic tweed suit at Paris Fashion Week yesterday. Creative director Matthieu Blazy: "Every design house is obsessed with the future, the sportswear. We all look at Nike." wwd.com/runway/spring-2027/p… @wwd

Chanel Spring 2027: Free as a Bird

Chanel spring 2027 ready-to-wear runway, fashion show & collection review. Matthieu Blazy drew inspiration from the style evolution of Gabrielle Chanel for his most versatile collection to date.

wwd.com
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And @VVFriedman sums it up more succinctly: nytimes.com/2026/10/06/style…
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On one hand, a + for Nike that the brand is name-checked by the most prominent designer in luxury fashion today. On the other: will high-end brands like Chanel further disrupt the troubled lifestyle sportswear sector? Different price points to be sure, but something to watch
Sara Germano@germanotesOct 6
Interesting: Chanel introduced an athleisure stretch-fabric version of its classic tweed suit at Paris Fashion Week yesterday. Creative director Matthieu Blazy: "Every design house is obsessed with the future, the sportswear. We all look at Nike." wwd.com/runway/spring-2027/p… @wwd

Chanel Spring 2027: Free as a Bird

Chanel spring 2027 ready-to-wear runway, fashion show & collection review. Matthieu Blazy drew inspiration from the style evolution of Gabrielle Chanel for his most versatile collection to date.

wwd.com
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