🗣 #CurrentlyRelevant Edition 26 is out!🚀 🤡 🗓 This time: @Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in @FTX_Official collapse; @solana partners with @Google to make #Web3 games easier to develop; 3 major Swiss banks launch tokenized deposits trial; @Bitpanda_global becomes official European partner of the NFL; @Nike abandons #NFTs on its SWOOSH gaming platform; and all the latest funding news including Celestia Network’s $100 million haul.🔥 Enjoy the read and remember that sharing is caring! 🙏 therelevancehouse.com/blog-p… #blockchain #web3 #crypto

🗣 #CurrentlyRelevant Edition 25 is out!🚀 🤡 🗓 This time: @Sony launches its own entertainment-focussed blockchain; Nostr is attracting praise for its blend of social media and #micropayments; France’s central bank governor calls for Europe-wide tokenization; Polkadot signs another big sports sponsorship deal, this time with Inter Miami; and we round up all the latest funding news, including Story Protocol’s $80 million haul in its Series B round.🔥 Enjoy the read and remember that sharing is caring! 🙏 therelevancehouse.com/blog-p… #blockchain #web3 #crypto

🗣 #CurrentlyRelevant Edition 24 is out! After a difficult few weeks, money is flowing back into Ethereum ETFs!🚀 🤡 🗓 This time: This time: A new crypto wallet promises to combine the benefits of self-custody with the recoverability of a traditional bank card. The Japanese government thinks that Web3 networks are public goods — a bit like lighthouses — and it has outlined ambitious plans to build a network of public Web3 infrastructure. We also take a look at the biggest Web3 funding and adoption news.🔥 Enjoy the read and remember that sharing is caring! 🙏 therelevancehouse.com/blog-p… #blockchain #web3 #Crypto

🗣 #CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on Web3 adoption!🚀 🤡 🗓 This time: @Polkadot targets crypto newbies with a radically simplified app, the German government offloads $2 billion in #Bitcoin, and BTC ETF inflows continue apace with @BlackRock leading the pack, as the major players get ready for the expected launch of Ethereum ETFs next week. Meanwhile, we explore why some investors are happy they got robbed on Mt. Gox.🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #crypto therelevancehouse.com/blog-p…

🗣️ #CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on #Web3 adoption!🚀🤡 🗓This time: We have a bumper edition focussed on Web3 adoption, with @Apple, @Microsoft and @Ford in the news over their blockchain plans. We also get you up to speed on Consensus’ new Web3 film platform, recent funding news, and recap on some of the US court cases affecting major crypto industry companies like Ripple and Gemini. 🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #crypto #NFT therelevancehouse.com/blog-p…

🥳🚀 The latest edition of Currently Relevant is out now. 📄This time: ➡️ #web3‌‌ meets #IoT: telco giant @VodafoneUK is considering putting crypto keys in SIM cards. ➡️ @adidas partnership with move-to-earn game Stepn raises some eyebrows. ➡️ Facebook’s ill-fated Move programming language gets a new lease of life. ➡️ VCs flock to restaking projects amid Buterin skepticism. ➡️ #Crypto in the courts: Consensys, Craig Wright, CZ, Tornado Cash and Genesis.😥 Catch up on the details here:⬇️ therelevancehouse.com/blog-p…

🧢👖👕Fashion brands have embraced #NFTs in recent years, with everyone from @PUMA to @Prada strutting their stuff on the digital runway. 🤔But behind all the hype and launch parties, what are leading fashion #brands actually using NFTs for? Find out in our latest blog👇 therelevancehouse.com/blog-p…

🗣 #CurrentlyRelevant Edition 20 is out: With the Bitcoin halving rapidly approaching, industry watchers are making some widely differing predictions.🚀 🤡 🗓 This time: IndyCar star Conor Daly agrees $2.1 million sponsorship deal with Polkadot, two EVM-compatible layer-1s close new funding rounds, and a 11,196-year prison sentence for the founder of failed Turkish exchange Theodex. 🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #branding therelevancehouse.com/blog-p…

🗣 #CurrentlyRelevant Edition 19 is out: Huge chance or own goal? An analysis of every Web3 sponsorship deal in the Premium League and F1 in 2023/2024.🚀 🤡 🗓 This time: Bitcoin reaches historic high amid ETF inflows, as Swiss banks dive deeper into crypto trading. Meanwhile, three Web3 companies have launched a new platform for tokenized shares on Polygon, some former FTX employees have made a venture capital comeback, and Telefónica and Coachella announce new, very different Web3 initiatives. Finally, in the seemingly never-ending election season of 2024, we take a look at how #crypto advocacy is gaining momentum. 🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #branding therelevancehouse.com/blog-p…

🗣 #CurrentlyRelevant Edition 18 is out: The new multi-year platinum sponsorship deal between @Bitpanda and @FCBayern; Chess meets the magic of Web3 and much more below...🚀 🤡 🗓 This time: @Visa and @Transak are making crypto-fiat conversions quicker for millions of clients, while Swiss startup @taurus_hq gains regulatory approval to sell tokenized shares in private companies to retail clients. We also take a look at spot Bitcoin ETF inflows, amid indications that an Ether ETF is likely to be next, and take stock of the Web3 funding rounds that have closed recently. 🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #Branding therelevancehouse.com/blog-p…

🚀 With token values rising, layer-1s can spend more on #branding again. But how can they leave a lasting impression and not just a splash? 🔍We analyzed the messaging of the 1⃣0⃣ top layer-1s and found some surprising insights. Read our latest blog post to discover what we uncovered. 👇 therelevancehouse.com/blog-p…

🚨Our co-founder @gerramirez was very pleased to be asked to contribute to this year’s Global Protocol Report by @CryptoOasisUAE and @InactaVentures in collaboration with the @DLT_Science Foundation, where he takes a deep dive into the communications, messaging, and branding of layer-1 protocols and foundations using our proprietary quantitative methodology. 🚨 🤔 German finds that numerous layer-1 protocols have struggled to stake out a distinct brand positioning in the blockchain market, suggesting that there is an opportunity for those who can forge a more coherent, focussed brand. ✅ With so many different blockchain protocols in existence and a few behemoths like Ethereum dominating mainstream coverage, it can be difficult to keep track. The Global Protocol Report puts things in perspective. It takes a detailed look at the space, charting its fundamentals, evolution, valuation, maturity and regulatory standing. It also includes factsheets on over 70 of the world’s most prominent blockchains. 🚀 👋 Read the full report here: ➡️ cryptooasis.ae/globalprotoco…

🗣 #CurrentlyRelevant Edition 17 is out! And could the year have started any better than with the latest Securities and Exchange Commission (@SECGov) news?🚀 🤡 🗓 This time: All eyes have been on the Securities and Exchange Commission (SEC), as financial industry titans race to launch spot Bitcoin exchange traded funds (ETF) for the first time. And late on Wednesday, it was finally confirmed: the SEC was approving 11 ETF applications that would begin trading on Thursday. Buzz around the approval had driven Bitcoin to a 12-month high of $47,500 this week, while prospective ETF providers jostled for position by competing on fees. 🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #crypto therelevancehouse.com/blog-p…

With so many channels, so many platforms and so much competition, it can be a challenge for any marketing campaign to stand out. 😱 The constant thrum of advertising makes it hard for consumers to know where to turn. 🎯 Creativity may be the solution. 🎨 🤔 To get a clearer picture of the future of #creativity, @awbrandshare , in association with @Frontify, conducted an exclusive survey of more than 200 creative marketing leaders at brands and agencies. 🙏 Full report: ➡️ lnkd.in/evH8Smrj In your opinion: Which #Web3 company is the most creative one as of today? Comment below ⬇️ #branding #campaign #blockchain #crypto #creativitymatters

👀 If you look closely enough at the #web3 sector through a marketer’s lens, you begin to see a fundamental mismatch between how #blockchain and #crypto projects market themselves and how effective brands do it in the real world. ❌ The masses — the main audience — don’t care about how it works. They care about how it meets their needs. 🌟 Let’s take a look at the car industry as an example to see what we mean. 🚘 When carmakers reach out to their audiences, what are they projecting? 🤔 ➡️ therelevancehouse.com/blog-p…

👋We are your strategic ally for precise strategies and enduring #brand legacies.💪 🎯From vision to reality, we provide clear paths to your goals, offering wisdom in action and confidence in crafting an innovative #Web3 future. 🚀 Reach out to us! 👇 therelevancehouse.com/tradit…

AI — no magic bullet, but a useful tool? 🌟 🗓 For the past months, everybody was raving about the virtues of generative #AI tools like ChatGPT. But as some of the hype begins to subside and the dust slowly settles, what will be its lasting impact on the working world? 🤔 📝 How can you use AI to save time and generate creative #ideas, while retaining a credible and consistent #BrandVoice ? We explore all this and more in our latest blog article.💡⬇️ therelevancehouse.com/blog-p…

🎙 Our co-founder @gerramirez had the pleasure to join Carlos Eduardo B. and Pía Rivas Lozada to discuss blockchain marketing on the Spanish-language "Inside the Block" podcast recently. 🌟 In a lively and engaging discussion, he talked about what makes blockchain marketing different... and why it might not be as different as you think. 😜 🇪🇸 If you are a Spanish speaker, listen to the full discussion here: ⬇️ rpp.pe/audio/podcast/dentro-… @RPPNoticias & @BudaPuntoCom & @CharlieBTC90

🔗From supply chain applications to recycling credits, blockchain could play an important role in achieving #ESG targets. 🌱🌎 In a complex field, however, it can be hard to separate the opportunities from the hype. Join our co-founder @gerramirez tonight at "The Green Month Initiative" where he will be moderating a VC roundtable about the most promising #web3 projects in the ESG field. 🗓 ⏰ It takes place at SHED.Club in Zug from 18:30. lu.ma/TGBGREENBLOCKYOUNGSTER…