Growack

Growack has a new home: Founder-led : RevOps & Growth Studio New brand & refreshed value proposition B2B Tech & SaaS teams turn HubSpot and Salesforce into one connected revenue engine they can trust. Explore it: growack.com

Spent 3 hours inside a client's HubSpot portal last week. Their pipeline had 140 open deals. + 47 had no activity in 90+ days. + 31 had no contact owner. + 19 had close dates from last year never updated They told me their CRM "wasn't working." Their CRM was fine Their process had stopped at deal creation Most CRM problems aren't tool problems. They're accountability gaps dressed up as software issues.

Reminder for system-driven growth builders: RevOps and growth work is rarely glamorous - Setup & review pipeline - Data & lead pool hygiene - Better qualification ( smart system to filter out quality form big pool of unqualified ones) - Clearer proposals Do this consistently and something interesting happens: + revenue stops feeling random + It starts feeling engineered

For years, RevOps teams and founders have been playing a guessing game. We sit in meeting rooms, draw boxes on a whiteboard, and pretend we know exactly how our buyers navigate from a cold lead to a closed deal. But let’s be honest: buyers rarely follow the straight lines we draw for them.That’s where the newly added Pathfinder in HubSpot’s Customer Journey Analytics feels exciting(shoutout to the HubSpot product team for shipping updates that actually solve real operational headaches! ) An assisted & automatic events based revelation of the actual paths customers take before or after a key stage. When should you use it? +When you want to understand what actually leads to conversions. +When you want to optimise specific milestones like demo booked, deal created, or closed won What data does it work on? Customer Journey Analytics in HubSpot is built on core CRM objects: +Contacts → how leads to engagement and conversion(auto detecting events - > test & rinse) +Deals → how revenue progresses through pipeline +Tickets → post-sale and support journeys Customer journey helps you see: the actual paths leading to conversion or drop offs or which interactions accelerate deals Simple way to think about it Journey Analytics = the full map Pathfinder = the most travelled roads And in RevOps, knowing the “main roads” is where optimisation begins.

Real work seeds real motivation to boost confidence , keeps you humble & grounded, skills you up and fills with gratitude. 3 new customers won. 3 weeks. Head down. Won with value and supported in their aim to achieve it smoothly, on-time and better than expected. That's exactly our won and gain. No hacks. No viral growth tricks. Real conversations, and solving problems inside HubSpot. Quiet execution compounds.

4 hours today inside a prospect’s HubSpot portal and one thing was obvious: They weren’t running RevOps. They were running data entry - Contacts everywhere - Deals half-filled - Dashboards no metric answering impactful question And all the real revenue decisions still happen in Slack and gut feel HubSpot only becomes powerful when it tells you who to chase, what to push, and what to ignore. If it can’t do that, it’s not a CRM. It’s just a very expensive address book.

The future RevOps leader will not be the best spreadsheet person. They will be the best system designer. AI just gives that person leverage over complexity.

Chase friction, not revenue. Fix where deals stall, and money starts moving again...

Not every comeback is loud. Mine isn’t. I started a meetup in 2017 to learn how to speak, connect, and build a network. That led to clients That led to a one-man agency That led to Growack. Then life happened. Solo agency. Booked €136K in 1st year +40% YoY COVID shut rooms. Market & business panicked. Momentum slowed. I moved from job → freelancer → agency → back to a job. Kept the agency running in parallel. Some months were good. Some weren’t. No big announcements. No “back stronger than ever” posts. Just showing up. Serving clients. Rebuilding quietly. Growack isn’t being rebuilt with noise. It’s being rebuilt with experience, patience, and better judgment. Some journeys don’t restart. They continue, just differently. Reminder : never quit

Nobody talks about this: most progress happens when no one is watching, before there’s anything to feel proud of. Building systems takes time It happens in silence Growth comes after many iterations

Educate yourself and become the go-to AI Search expert. GEO didn’t even exist as a topic 12 months ago. You’re not “late” You’re just early enough to own it.

The real shift in B2B marketing isn’t "better personalisation." It’s moving from personalised to personally relevant

Why is it 80/20 only? Extreme of 80/20 - a shift in approach it can go to 90/10 or 65/45 - where 90% of success comes from only 10% of all efforts. 80/20 is just the starting point - In real growth marketing, it’s often 90/10. Sometimes even harsher Out of dozens of experiments, only a few create explosive scale. Find the extreme. That’s where growth lives.

I’ve worked closely with a few of serious founders over the years. The common thread isn’t talent or luck. It’s obsession Not the Instagram kind but the uncomfortable kind The kind that ruins balance and ignores weekends We romanticise shortcuts because commitment makes people feel exposed. Truth is, if you want to build something that actually lasts, there are seasons where work-life balance doesn’t exist. It’s not pretty and It’s not soft But It works.!!

Focus is simple: • Pick one thing • Remove one distraction • Do it longer than feels comfortable • Repeat

Have you spent months (or years) stuck on questions like: - What should the perfect headline on my homepage be? - Which niche or vertical should I double down on? - When is the ‘right’ time to follow up after a proposal? - Should I launch a podcast, a newsletter, or something else? -How much time is too much time on LinkedIn? Business-wise, the focus in 2026 is no longer on obsessing over tiny tactical questions, but on showing up consistently where your buyers already are. Start publishing consistently on Twitter, Instagram, and LinkedIn so those questions get answered by the market instead of in your head....

If your bounce rate is >2%, you don't have a strategy problem. You have a compliance problem. Fix your DNC lists and authentication before you write another subject line. Here’s the technical checklist to stay out of spam folders: buff.ly/5DV9rph

17 reasons your cold outbound is burning cash in 2025 (and how to fix them): A thread 🧵 #outbound #b2bgrowth #piplinegrowth

B2B Outbound Strategy Playbook 2026: Integrating Inbound, Outbound, and HubSpot Scaling with AI and Tactical Upgrades for 2026 30 second summary: + Your Strategy Isn’t Broken, Your Execution Is: 90% of outbound failure today isn’t bad copy—it’s dirty data, weak deliverability, and single-threaded outreach. Fix the “leaks” before you scale volume. + AI is for Research, Not Just Writing: The biggest 2025 lever is using AI (like Clay) to research prospects before you email. Generic “Insert Name” personalization is dead; insight-driven relevance is the new standard. + Stop “Single-Threading” Deals: The average buying committee now has 10+ stakeholders. If you aren’t running coordinated multi-channel sequences to the Economic Buyer, Technical Evaluator, and User Champion simultaneously, you will stall. + Fusion is the Future: Treat Inbound and Outbound as one engine. Use your highest-converting inbound content as collateral in your cold outbound, and use outbound objections to fuel your content calendar #growth #outbound #inbound #hubspot #b2bmarketing buff.ly/5DV9rph

Loop Marketing is HubSpot's response to evolving digital marketing, where traditional linear tactics (the funnel) are less effective due to increased channel complexity, declining engagement, and shifting buyer behavior. The #Loop framework combines AI efficiency with human authenticity in a continuous, adaptive cycle to build brand momentum and drive growth. #growth #AImarketing