Email Marketing Professional, Automation Advocate, Speaker and Author ...to send or not to send? My favorite hobby is buying things just to track it!
Triangle NC
Joined February 2010
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Waiting 45 minutes for an online order @ChipotleTweets and they announced they are still offer an hour behind. CS either disconnects or tells you to pound sand. π‘ #dobetter
Email marketing in 2026 isnβt just evolvingβitβs leveling up.
New rules from Gmail, Yahoo + more mean you must master:
β
Authentication
π€ AI (the good + bad)
π List hygiene
Hereβs what the experts at @Kickbox tell us π
π loom.ly/6N6LcVE
π€ Do you take and wear conference t-shirts?
Also, do you feel that Dela cheated by wearing his on the 2nd day?
Make sure to check out episode 300 of the HMBT Podcast for some out of the box thinking about #emailmarketing.
π§ Listen: loom.ly/M1UVuj4
I am starting out 2026 by celebrating episode number 300 for the HMBT Podcast! π
π€© I am joined by Dela Quist to discuss a few email marketing myths and overall email strategy.
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loom.ly/M1UVuj4
I love how Dela thinks different than most marketers, and challenges us to rethink frequency, engagement, reputation and more.
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Listen: loom.ly/M1UVuj4
In the new year, it will be very tempting for you to "Thaw Out" your older email lists! π₯Ά
Before you do:
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1οΈβ£ Make sure to re-verify them using a tool like Kickbox
2οΈβ£ Only send to them if they have opted-in in the past
3οΈβ£ Re-introduce yourself since they may have forgotten who you are!
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Sometimes it's a little things sometimes it's the quirky things that make you stand out as a brand.
I recently had an interesting experience at Burger King that stood out, but not sure how cheesy it was? π€ͺ
If your company does not have written values or a mission statement, make fix it. They only work when people see their role in them. Leadership sets direction, teams bring it to life. Clear goals beat micromanagement. π‘
More in Episode 299 with Jack Wrigley of Omnivery.
π§ Listen to the whole episode: hankhoffmeier.com/hmbt-299-jβ¦
Episode 299 with Jack Wrigley from Omnivery is live.
Key takeaways:
π§ Focus beats noise
π Leadership happens at every level
π€ Relationships beat cold outreach
Makes sure to listen to the episode! π§ loom.ly/ur4FIyE
π People want to be helpful, especially if they feel like theyβre part of something.
π You donβt need a massive incentive if the ask is clear, warm, and benefits them.
π Progressive profiling (collecting little bits of data over time) beats clunky preference centers.
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