During Config India I asked everyone which product design team is doing the coolest work. And the answer was unanimous: @SarvamAI So I asked @kamini_300 to show me how she designed the iconic Sarvam AI logo and took a bunch of notes: 1. The first few iterations were discarded despite looking good because they looked very similar to Rameshwaram Cafe and Apple Intelligence. 2. Creating an iconic brand that seamlessly weaves Indian culture and tech requires looking in the most unlikely places for inspiration. Kamini literally took pictures of her office bathroom tiles (the Indian patterns inside it) and used that as an inspiration. She also studied the architectural layout plans for the Lotus temple which heavily influenced the final designs for the Sarvam AI logo. 3. Entire brand design team at Sarvam AI works primarily in @figma and explores thousands of iterations painstakingly by hand. This just goes to show that it's less about using the latest tools or AI models but the designer's desire to push the craft. Big shout to @AdyashaPadhy and @thedesignobsess for making this happen 🫶 👀 Watch Sarvam AI's brand design process: youtu.be/wWeQT6UKtsg