Howard Hakes

Dear @SouthwestAir: Your new seating rules and boarding procedures are a DISASTER. Boarding is chaos. Deboarding is even worse. Your new boarding order leads to front bins being filled by back seaters before longtime A-Listers even board. This leads to madness upon deboarding as people go against the flow of traffic to get the carry-ons they had to stash 20 rows behind them. And because you no longer allow two bags to be checked for free, there are way more carry-ons, which only leads to longer boarding and deboarding times. There’s simply no reason to fly Southwest anymore. You don’t have the lowest fares. Miles and status don’t matter because of how badly you dorked up boarding. And the service quality has gone waaaaay down, with fun and cheery flight attendants being replaced by nasty, bossy cranks with bad attitudes. It doesn’t have to be this way. You used to be the best. You should go back to doing the things that made Southwest different and great.