🏌🏻♀️Mom | SEO Content Marketing Consultant | Content Coach & Mentor | Creator | Speaker | Championing Mental Health in SEO & Content Marketing ✨
Quezon City, Manila
Joined May 2009
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Book reading flex again.
I've ticked off 58 books as of today (my goal is to read 90 books in 2026). If you're wondering how I'm able to do this, and also what I'm reading right now as a marketer, I'm sharing my secret here.
You cannot hire your way out of an unclear process.
You just add more people to the confusion.
One brief template.
One owner per stage.
One weekly ship day.
One status source.
One monthly review.
Systems always win.
AI is an amplifier.
But it can also amplify messy systems. 😅
If your documentation is outdated, your brief is unclear, or everything lives in one person’s head, AI will not fix it. It can make the mess bigger, faster.
Document first. Then automate. ✨
After 15+ years in SEO and content, 3 things I'd never do with AI:
↳ Publish its first draft
↳ Trust its facts unchecked
↳ Let it make my strategy calls
AI speeds up the mechanical work.
Your judgment still leads.
Follow @iamkrisettelim ✨
Search Console now supports Instagram, TikTok, X, and YouTube as properties.
Connect the account, skip the domain. See which Google queries feed your social posts.
Social is search now. Measure it, scale it.
Testing Postiz as my new social scheduling toy ✨
What the dashboard says: “AI / direct / organic.”
What actually happened: ad → curiosity → Perplexity deep dive → Postiz.
Attribution is not a straight line.
Feeling tired or close to burnout?
You might be forgetting to affirm yourself.
List your real wins: books finished, workouts done, skills learned, parenting moments survived.
You did that.
Have you affirmed yourself lately? ✨
If you’re building a personal brand or trying to be seen more on socials, use your funnel.
My simple mix:
70% TOFU (educational)
20% MOFU (show your brain)
10% BOFU (buy now)
Idea is simple. Execution is hard without a content system.
Idea is simple. Execution is hard without a content system.
Follow @iamkrisettelim for SEO + content clarity ✨
"I don't have time to make reels." This is a myth.
This video, it took me 1 minute to record while I am preparing my tea and I am talking about robots.txt.
This exercise helps me articulate what's on my mind and what I do.
The editing part? It took me 10 min on Riverside.😂
If you want the perfect video, you'll fall into overthinking. Make it simple. Leave the fancy stuff to full-time creators. 😍
Want more content like this? Subscribe to krisettelim.com and let's be better with content systems.
“I shouldn’t be saying this…” is the sentence keeping a lot of marketers stuck.
If your body is screaming “this isn’t working” but your mouth stays shut, that’s not kindness.
That’s unfair.
Say the thing, with respect, with love.
Follow @iamkrisettelim for SEO + marketing
How to do a content refresh with old posts so you can rank them again and get them cited on AI overviews and LLMs?
This will take less than 90 seconds of your time.
Comment REFRESH and I'll send this to you. 🤎
30 days of sharing what I know. If any of this resonated, here's what I can help with:
→ SEO content strategy
→ Content systems & automation
→ Landing page optimization
→ Link building campaigns
DM me or check the link in my bio. Let's build something that compounds.
Your content strategy should answer:
Who are we writing for? What do they need at each stage? And how does every piece connect?
If you can't answer that, you don't have a strategy — you have a blog.
3 things I'd tell someone starting in SEO today:
→ Learn search intent before you learn tools
→ Write for humans, optimize for Google
→ Build relationships, not just backlinks
The fundamentals haven't changed. The noise has.
Faith shapes how I approach business.
Stewardship over hustle. Serving over selling. Long-term integrity over short-term gains.
What values drive your work?