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Very few more experienced or better speakers on social media than @katyhowell reminding us all that only 5% of our audiences are in buying mode, we need >8 touchpoints before an action (e.g a like) and how to nudge/nurture through the pipeline #B2BTrailblazers
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Buyers in #B2B are only in buying mode some of the time - if brands can broaden their thinking and create multiple touch points in social, when buying mode is entered, you’ll be more memorable
#B2BTrailblazers host @katyhowell is helping marketers break the social boring today
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“Win minds and hearts” - if you recognise it the other way around, try again- “win the limbic brain by starting with the why and the audiences hearts will follow” - @ColinJacobs at #B2BTrailblazers
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“Relevancy is essential” - @katyhowell at #B2BTrailblazers
#B2Bmarketers must stop putting the same content on multiple channels, “it’s no wonder audiences get bored!”
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Give or involve your Execs & SMEs content that they feel passionate about says @RobMcCargow from PwC to drive brand advocacy
#b2bmarketing #B2Btrailblazers
#employeeadvocacy
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Listening to @sallyeaves, @efipm, @BernardMarr and @Ronald_vanLoon at #B2BTrailblazers.
Guess what? They all like great content, not boring messages 😉
Partner up and co-create!
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Ever wondered what a room full of #B2BTrailblazers looks like? 👀
👇
#B2BSocialTrailblazersSummit
@Onalytica @iftweeter @WilliamsTim @Ronald_vanLoon @sallyeaves @BernardMarr @tomalytica @katyhowell #InfluencerMarketing
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#influencermarketing is more effective in #B2Bmarketing than B2C due to being able to control the narrative with fewer niche experts via @NealSchaffer #B2Btrailblazers
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What this panel is making clear is that brands need to co-create WITH them - amazingly smart people can really add their depth of experience to campaigns, when given the chance…
#B2BTrailblazers
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“76% of B2B marketers are optimistic for 2023” 😯 A hot stat by @katyhowell to kick off the day at the #B2BTrailblazers Summit by @Onalytica. Follow the hashtag today for highlights 👏👏 – at City of London, London
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Key to unlocking 3x engagement on social than one your website content = bring your #B2Binfluencer into the campaign planning EARLY! - says @AnitaVeszeli from @ericsson at #B2BTrailblazers
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How to get attention as a #B2Bmarketer? @WilliamsTim says try backing into a wall, switch all the lights off and on again… then the whole room looks at you! 😁
#B2BTrailblazers
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Don't miss your chance to be part of "What is Community Based Marketing (CBM)? - how to grow your business and demand with #community" - join the webinar on Thu Oct 20th + be first to get the new CBM Best Practice Guide us02web.zoom.us/webinar/regi… #CommunityBasedMarketing #CBM
ALT Card shows profile photos of Ashley Friedlein, Michelle Goodall, Katy Howel and Edu Giansante with text What is Community Based Marketing (CBM?)
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Are you looking to unlock the potential of B2B #SocialMedia Marketing?
Together with @iftweeter we're hosting an event in London on November 3rd. It will be a day jam-packed with workshops, presentations & networking!
Reserve a spot👉 lnkd.in/ewA8AWYp
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I’m back in IF HQ today and walk into my office to find biscuits and chocolates waiting for me. So thoughtful and welcoming. Thank you @iftweeter 😍😍 – at Kingston upon Thames, London
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Drinks specialist Belle Lawrence from social media consultant Immediate Future @iftweeter uses @Brandwatch analytics to deliver insights into at-home drinking habits. #DrinksRetailing #SocialMedia #Pandemic #Lockdown #Cocktails drinksretailingnews.co.uk/ne…
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B2B Account Manager
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Working with the amazing Katie & Elena primarily, but of course with the rest of the IF-ers too, this AM will be working with global technology brands to break the social boring in #B2Bmarketing.
#hiring #job #socialmediajob
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B2C Account Manager
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Working with the awesome Sophie, Ana & Andrea primarily, but also with the rest of the IF-ers, this AM will take on a client-facing #socialmedia role for fab brands in e-commerce, food, travel & home security to name a few!
#hiring
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Our CEO @katyhowell will be joined by experts from SAP, Ericsson and Onalytica to tackle down the challenges of developing genuine employee advocacy in the workplace. Register for our webinar on 21 October. 👉 bit.ly/2ZHUcnj
@MalinJessica @WilliamsTim @AnitaVeszeli
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We’ve partnered with @iftweeter for #DigiConf21 🤝
Headed up by @KatyHowell, the team has worked with us on the content of our #b2bmarketing conference, #DigiConf21, and we can’t wait for you to see the result.
Sign up to reserve your free place: digiconf.co.uk/
