Dad x2. Engineer building on my own terms, or failing at it, mostly. Consulting by day, indie projects by night. AI agent infra.

London, England
Joined March 2009
Igor Soarez retweeted
for years, industry reports have shown that brands spend billions of dollars annually on creator marketing. yet despite this massive investment, the creator ecosystem remains flooded with fake engagement, bot followers, recycled narratives, and shill-heavy accounts. at the same time, real creators also struggle to get discovered by the brands that actually fit their content and community. deals often go to whoever looks loudest and not who truly moves people. this broken system has persisted for years, quietly draining time, energy, and resources from both sides. @mad__app is built to solve this permanently not with more noise, but with structure, data, and accountability. stay with me ๐Ÿงตโ†ก
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Igor Soarez retweeted
MAD is a creator-first platform built for people who take their content seriously. If youโ€™re a creator you should hop on @mad__app now that its early It's Day 5 of 365 Still locked in
๐ŸšจJUST GIVE UPโ€ฆโ€ฆโ€ฆ After successfully researching, I found out one important lesson, GIVING UP IS ALSO A GOOD OPTION. Itโ€™s DAY 5/365 Tell me, whatโ€™s the point of creating anyways? if itโ€™s too difficult for us to discover ourselves. ๐Ÿ“ If youโ€™re seeing this , be kind enough to like , retweet and bookmark so other creators can learn from it And trust me, you want to save this as a creator, so you can comeback to it.
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๐–๐ž ๐ฆ๐ž๐š๐ฌ๐ฎ๐ซ๐ž ๐œ๐ซ๐ž๐š๐ญ๐จ๐ซ๐ฌ ๐›๐ฒ ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ๐ž๐ซ๐ฌ, ๐›๐ฎ๐ญ ๐ซ๐ž๐ฐ๐š๐ซ๐ ๐ญ๐ก๐ž๐ฆ ๐ฅ๐ข๐ค๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐ฐ๐จ๐ซ๐ค ๐ก๐š๐ฌ ๐ง๐จ ๐ฏ๐š๐ฅ๐ฎ๐ž. That imbalance is the problem. Creators show up every day. Brands spend budgets every month. Yet trust keeps thinning, payouts feel random, and influence has started to sound hollow. Posts go live, and numbers go up. But no one can clearly say what mattered, who it worked for, or why it worked at all. ๐“๐ก๐š๐ญ ๐ ๐š๐ฉ ๐ข๐ฌ ๐ฐ๐ก๐ž๐ซ๐ž ๐Œ๐€๐ƒ ๐ฐ๐š๐ฌ ๐›๐จ๐ซ๐ง. {@mad__app} starts from a different question: What if creator value was built on meaning, trust, and data, not algorithms you canโ€™t see? In building {@mad__app}, three patterns kept appearing at the same time: โชผ Brands couldnโ€™t tell who actually influenced people versus who just looked big. โชผ Creators were doing real work, but getting paid inconsistently, late, or not at all. โชผ Audiences stopped trusting promotions they could spot from a mile away. On a podcast with {@miaferrariii}, {@ysiu} summed it up simply: YouTube takes forever. Traditional platforms reward patience, not leverage. But in finance and crypto, value moves 24/7. Assets work while you sleep. MAD applies that same thinking to creators. At it's core, {@mad__app} is a creatorโ€“brand intelligence platform. It connects creators and marketers through data you can verify, not metrics you have to believe. ๐Ž๐ง ๐Œ๐€๐ƒ, ๐œ๐ซ๐ž๐š๐ญ๐จ๐ซ๐ฌ ๐š๐ง๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ž๐ซ๐ฌ ๐œ๐š๐ง: โชผ Register and verify their profiles โชผ Join relevant brand campaigns โชผ Track payments and engagement data โชผ See performance analytics in real time And creators donโ€™t join MAD by filling endless forms or begging for deals. {@mad__app} leverages real-time public engagement data, data that's more transparent than what most social platforms offer. Itโ€™s not just how many people saw the content. Itโ€™s who engaged, how they engaged, and whether it actually mattered. For me, ๐Œ๐€๐ƒ ๐ฌ๐ญ๐š๐ง๐๐ฌ ๐Ÿ๐จ๐ซ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž: โชผ ๐Œ ~ ๐Œ๐ž๐š๐ง๐ข๐ง๐ ๐Ÿ๐ฎ๐ฅ Because influence isnโ€™t about reach alone. Itโ€™s about whether people actually care, click, respond, and remember. โชผ ๐€ ~ ๐€๐ฎ๐ญ๐ก๐ž๐ง๐ญ๐ข๐œ Because trust canโ€™t be faked forever. Audiences feel when content is real, and when itโ€™s just another paid line. โชผ ๐ƒ ~ ๐ƒ๐š๐ญ๐š-๐๐ซ๐ข๐ฏ๐ž๐ง Because creators deserve proof, not promises. And brands deserve clarity, not hope. ๐‡๐ž๐ซ๐ž ๐ข๐ฌ ๐ก๐จ๐ฐ ๐Œ๐€๐ƒ ๐ช๐ฎ๐ข๐ž๐ญ๐ฅ๐ฒ ๐ฌ๐ž๐ฉ๐š๐ซ๐š๐ญ๐ž๐ฌ ๐ข๐ญ๐ฌ๐ž๐ฅ๐Ÿ โชผ ๐’๐ญ๐ž๐ฉ ๐Ÿ: ๐๐ซ๐š๐ง๐๐ฌ ๐๐ž๐Ÿ๐ข๐ง๐ž ๐ญ๐ก๐ž ๐ ๐จ๐š๐ฅ Awareness, engagement, conversions. โชผ ๐’๐ญ๐ž๐ฉ ๐Ÿ: ๐‚๐ซ๐ž๐š๐ญ๐จ๐ซ ๐๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ๐ฒ MADโ€™s intelligence engine scans its network of verified creators on X and matches campaigns based on niche relevance, audience quality, and past performance. โชผ ๐’๐ญ๐ž๐ฉ ๐Ÿ‘: ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ฉ๐ซ๐ž-๐œ๐ก๐ž๐œ๐ค Creators can submit content for pre-check before posting. Brands get safety, and creators keep their voice. โชผ ๐’๐ญ๐ž๐ฉ ๐Ÿ’: ๐๐š๐ฒ๐ฆ๐ž๐ง๐ญ ๐š๐ง๐ ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ Once content is live and verified, creators get paid. Brands see real performance data. MAD provides the ๐ข๐ง๐Ÿ๐ซ๐š๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž ๐Ÿ๐จ๐ซ ๐ข๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž ๐ญ๐ก๐š๐ญ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ข๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž๐ฌ. If you believe creator value should be earned, visible, and fairly rewarded. Then explore {@mad__app}, build with meaning, and get rewarded. {Check comment section for the link}
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Igor Soarez retweeted
๐Ÿ””Alpha Alert ๐Ÿ”” Just discovered this app called @mad__app , it's an X influencer app which lets people/project work with Ambassadors, it's has been released on iOS but still in the early testing stage for Android so am going to keep you all updated. Go check it out๐Ÿ‘
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Igor Soarez retweeted
Want to monetize your X posts? @mad__app is an influencer marketing platform for X creators to join brand campaigns and get paid. No hidden fees, simple setup. Founded by @miaferrariii & @igorsoarez Invite code below
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๐ŸšจBREAKING: Direct-to-S3 topics are coming to Apache Kafka! KIP-1150: Diskless Topics was just published on the mailing list. After WarpStream pioneered this game-changer in 2023, everyone else -- Confluent, Bufstream, AutoMQ, RedPanda -- has been busy implementing their own version. Now itโ€™s Kafkaโ€™s turn to enjoy 80%+ reduced infrastructure costs. The KIP proposes extending Kafka with so-called "Diskless Topics", which are: โ€ข leaderless - all brokers can accept writes for the same partition โ€ข directly persisted in object storage (pluggable interface) - no replicating between brokers If accepted, Kafka will become one of the only Kafka API-compatible systems that cater to both sides of the latency spectrum. It would support expensive, low-latency topics and cheap, high-latency topics. I think this feature is a no-brainer. The community must accept it one way or another. The benefits are simply too many to iterate: โ€ข no replication networking cost ๐Ÿ’ธ โ€ข no producer networking costs - producers can send writes within the same AZ because any broker can be a leader ๐Ÿ’ธ โ€ข easy to balance - since there is no local state and no concrete leader, clients can be easily and instantly moved to other brokers when hot spots form ๐Ÿ‘Œ โ€ข fast scalability - add or remove brokers in seconds, as if Kafka is nginx ๐Ÿคฉ With it, Kafka becomes a very flexible system that can work efficiently both on-premise and in the cloud. I will be diving a lot more into the details of how itโ€™s proposed to work, and the expected cost/ops savings. I think it can truly reduce costs by 10x (yes, ten times less). ๐Ÿ’ฐ ...The architecture simply allows for it. ๐Ÿคทโ€โ™‚๏ธ Some vendors claim the same, but after their margins, it's not any cheaper than classic Kafka at all. With this feature being open source - you can be sure it actually will be. Diskless topics also pave the way for a lot of further innovation, as mentioned in the KIP: โ€ข Iceberg topics - with a pluggable first-class storage and partition leadership interface (the batch coordinator), adding a different log storage format can be done perhaps entirely via pluggable code ๐ŸงŠ โ€ข parallel produce - increase throughput massively by processing a lot of multiple Produce requests concurrently. This is doable now because a broker wonโ€™t be bottlenecked by having to sequentially write the data in a single disk. ๐Ÿ”ฅ โ€ข multi-region active-active deployments via the underlying object store's cross-region replication, similar to how Bufstream does it ๐ŸŒŽ โ€ข using quorum S3 Express writes to achieve faster (double-digit) latency while still being stateless (similar to how WarpStream does it) ๐Ÿ’ฅ โ€ข read-only replica clusters - once the data is all in S3 it becomes trivial to spin up a separate cluster to read from it (similar to how RedPanda does it) The team at Aiven is driving this. ๐Ÿฆ€ The KIP seems well thought out! Apparently theyโ€™ve been building this and are deciding to open source it. I think itโ€™s a brilliant strategic move for them. Keeping a fork would make it "yet another Kafka", but when you merge it to the open source - it becomes THE Kafka. Distribution is everything in business - once this (killer) feature is merged, itโ€™ll go directly into the hands of the estimated 100,000+ companies using Apache Kafka. From the open source project's POV, there is a lot of wisdom in waiting for the free market to innovate, test and filter out viable ideas. It benefits from the second-mover advantage. In established projects like Kafka, the downside of getting it wrong can be greater than the upside of being first. ๐Ÿ’ก Commercial vendors can therefore be seen as Kafkaโ€™s R&D department. They absorb the initial risks and costs of innovation, as well as perform distributed idea validation from their multiple different implementations. ๐Ÿค” We have seen this in Kafka before with Tiered Storage. What began as a proprietary differentiation (Confluent's Tiered Storage) eventually became foundational infra for Kafka (KIP-405). Being deliberate in absorbing market-proven features also helps maintain Kafka's dominant network effect at a reduced level of risk. Ultimately, this adoption pattern ends up as a "rising tide lifts all boats" scenario, because it ensures the Kafka vendors stay relevant for longer too. On another good note, Kafka development is pulsating harder than ever: โ€ข 4.0 released recently โ€ข KRaft went GA, replacing ZooKeeper โ€ข Tiered Storage went GA โ€ข The new consumer group protocol was released โ€ข two-phase commit transactions are being worked on โ€ข queues are being worked on And there have been a lot of interesting proposals being discussed - multi-tenant (Virtual) clusters, cross-cluster replication and ParKa - the marriage of Kafka and Parquet. Itโ€™s worth saying itโ€™s still unclear whether this feature (KIP-1150) will be accepted, nor how long itโ€™ll take. Kafka has a mixed history with this - a lot of ambitious KIPs don't go past the discussion stage. But the Aiven folks seem serious to me (the KIPs are exhaustive). It would also spell a slow death to Kafka were it to decide to NOT move in this cloud-native direction. ๐Ÿ’€ So I'm pretty optimistic this will happen sooner rather than later!
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Property is the institution humans have to deal with scarcity. Information is immaterial, not scarce, and so it does not need to be property, and making into property violates the property of others, as I discuss in Principles of Economics, screenshots in the next tweet.
delete all IP law
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Pull requests are great for low-trust environments like OSS with many external contributors. For stable teams e.g. in-house, I feel that they are too wasteful of a process and slow. Make sure to have alignment on the big picture, anything else can also be improved after merging.
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I've just published the 77th edition of my monthly Kafka Digest! It covers the new release (3.7.1), the releases in progress (3.8.0 and 3.9.0), and recent KIPs, community project releases and blogs. developers.redhat.com/blog/2โ€ฆ
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We are happy to announce the Apache Kafka 3.7.1 bug-fix release. Thanks to our RM @igorsoarez and to all contributors! For more details, checkout the release notes: apache.org/dist/kafka/3.7.1/โ€ฆ
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Igor Soarez retweeted
18/ Helping these projects isnโ€™t a statement of superior virtue, itโ€™s just a winning strategy. Our startup competitors should join us in making them great!
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What a journey! Today, I hit a personal milestone of 500 commits to #ApacheKafka. I want to express my deepest gratitude to all the mentors, colleagues, friends, and the community that supported me along this way and made this possible. Thank you all! You rock!
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I've just published the 75th edition of my Kafka Monthly Digest. It covers the new/in-progress releases, KIPs, community projects updates, and blog posts from April. developers.redhat.com/blog/2โ€ฆ
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We are constantly adding new committers. Itโ€™s very important to ensure project health. Sounds interesting? Checkout โ€œHow to become and committerโ€ on the webpage as a first step: kafka.apache.org/contributinโ€ฆ And let us know if you have questions. We are happy help.
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The committer pool keeps growing! Please welcome @igorsoarez! Congrats Igor. We are happy to have you!
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Igor Soarez retweeted
Great talk by @igorsoarez of @Apple at #KafkaSummit โ€œTroubleshooting Long JVM Pauses in Kafkaโ€
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I've spent the last few months interviewing >60 experts in law, economics, AI, alignment, etc, on the impacts of AI, and safety interventions. Today I'm publishing my first article, showing regulation designed to increase AI safety may backfire badly! fast.ai/posts/2023-11-07-disโ€ฆ
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A deceptively difficult problem. engineering.linkedin.com/bloโ€ฆ via @LinkedInEng
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Igor Soarez retweeted
Nรฃo me venham com histรณrias.
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Igor Soarez retweeted
Glenn Greenwald
@ggreenwald5 Feb 2022
The power derived from controlling the flow of information is immense. That's why every tyrant and authoritarian wields censorship power. Tyranny can't exist without it. And as Orwell and Chomsky have both said, the most effective form isn't jailing dissidents but doing this.
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