Igor Soarez retweeted
for years, industry reports have shown that brands spend billions of dollars annually on creator marketing.
yet despite this massive investment, the creator ecosystem remains flooded with fake engagement, bot followers, recycled narratives, and shill-heavy accounts.
at the same time, real creators also struggle to get discovered by the brands that actually fit their content and community.
deals often go to whoever looks loudest and not who truly moves people.
this broken system has persisted for years, quietly draining time, energy, and resources from both sides.
@mad__app is built to solve this permanently not with more noise, but with structure, data, and accountability.
stay with me ๐งตโก
Igor Soarez retweeted
MAD is a creator-first platform built for people who take their content seriously.
If youโre a creator you should hop on @mad__app now that its early
It's Day 5 of 365
Still locked in
๐จJUST GIVE UPโฆโฆโฆ
After successfully researching, I found out one important lesson, GIVING UP IS ALSO A GOOD OPTION.
Itโs DAY 5/365
Tell me, whatโs the point of creating anyways? if itโs too difficult for us to discover ourselves.
๐ If youโre seeing this , be kind enough to like , retweet and bookmark so other creators can learn from it
And trust me, you want to save this as a creator, so you can comeback to it.
Igor Soarez retweeted
๐๐ ๐ฆ๐๐๐ฌ๐ฎ๐ซ๐ ๐๐ซ๐๐๐ญ๐จ๐ซ๐ฌ ๐๐ฒ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐๐ซ๐ฌ, ๐๐ฎ๐ญ ๐ซ๐๐ฐ๐๐ซ๐ ๐ญ๐ก๐๐ฆ ๐ฅ๐ข๐ค๐ ๐ญ๐ก๐๐ข๐ซ ๐ฐ๐จ๐ซ๐ค ๐ก๐๐ฌ ๐ง๐จ ๐ฏ๐๐ฅ๐ฎ๐.
That imbalance is the problem.
Creators show up every day.
Brands spend budgets every month.
Yet trust keeps thinning, payouts feel random, and influence has started to sound hollow.
Posts go live, and numbers go up.
But no one can clearly say what mattered, who it worked for, or why it worked at all.
๐๐ก๐๐ญ ๐ ๐๐ฉ ๐ข๐ฌ ๐ฐ๐ก๐๐ซ๐ ๐๐๐ ๐ฐ๐๐ฌ ๐๐จ๐ซ๐ง.
{@mad__app} starts from a different question:
What if creator value was built on meaning, trust, and data, not algorithms you canโt see?
In building {@mad__app}, three patterns kept appearing at the same time:
โชผ Brands couldnโt tell who actually influenced people versus who just looked big.
โชผ Creators were doing real work, but getting paid inconsistently, late, or not at all.
โชผ Audiences stopped trusting promotions they could spot from a mile away.
On a podcast with {@miaferrariii}, {@ysiu} summed it up simply:
YouTube takes forever.
Traditional platforms reward patience, not leverage.
But in finance and crypto, value moves 24/7.
Assets work while you sleep.
MAD applies that same thinking to creators.
At it's core, {@mad__app} is a creatorโbrand intelligence platform.
It connects creators and marketers through data you can verify, not metrics you have to believe.
๐๐ง ๐๐๐, ๐๐ซ๐๐๐ญ๐จ๐ซ๐ฌ ๐๐ง๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐๐ซ๐ฌ ๐๐๐ง:
โชผ Register and verify their profiles
โชผ Join relevant brand campaigns
โชผ Track payments and engagement data
โชผ See performance analytics in real time
And creators donโt join MAD by filling endless forms or begging for deals.
{@mad__app} leverages real-time public engagement data, data that's more transparent than what most social platforms offer.
Itโs not just how many people saw the content.
Itโs who engaged, how they engaged, and whether it actually mattered.
For me, ๐๐๐ ๐ฌ๐ญ๐๐ง๐๐ฌ ๐๐จ๐ซ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐:
โชผ ๐ ~ ๐๐๐๐ง๐ข๐ง๐ ๐๐ฎ๐ฅ
Because influence isnโt about reach alone.
Itโs about whether people actually care, click, respond, and remember.
โชผ ๐ ~ ๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐
Because trust canโt be faked forever.
Audiences feel when content is real, and when itโs just another paid line.
โชผ ๐ ~ ๐๐๐ญ๐-๐๐ซ๐ข๐ฏ๐๐ง
Because creators deserve proof, not promises.
And brands deserve clarity, not hope.
๐๐๐ซ๐ ๐ข๐ฌ ๐ก๐จ๐ฐ ๐๐๐ ๐ช๐ฎ๐ข๐๐ญ๐ฅ๐ฒ ๐ฌ๐๐ฉ๐๐ซ๐๐ญ๐๐ฌ ๐ข๐ญ๐ฌ๐๐ฅ๐
โชผ ๐๐ญ๐๐ฉ ๐: ๐๐ซ๐๐ง๐๐ฌ ๐๐๐๐ข๐ง๐ ๐ญ๐ก๐ ๐ ๐จ๐๐ฅ
Awareness, engagement, conversions.
โชผ ๐๐ญ๐๐ฉ ๐: ๐๐ซ๐๐๐ญ๐จ๐ซ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ๐ฒ
MADโs intelligence engine scans its network of verified creators on X and matches campaigns based on niche relevance, audience quality, and past performance.
โชผ ๐๐ญ๐๐ฉ ๐: ๐๐จ๐ฅ๐ฅ๐๐๐จ๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐ฉ๐ซ๐-๐๐ก๐๐๐ค
Creators can submit content for pre-check before posting.
Brands get safety, and creators keep their voice.
โชผ ๐๐ญ๐๐ฉ ๐: ๐๐๐ฒ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ
Once content is live and verified, creators get paid.
Brands see real performance data.
MAD provides the ๐ข๐ง๐๐ซ๐๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ ๐๐จ๐ซ ๐ข๐ง๐๐ฅ๐ฎ๐๐ง๐๐ ๐ญ๐ก๐๐ญ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐ข๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ฌ.
If you believe creator value should be earned, visible, and fairly rewarded.
Then explore {@mad__app}, build with meaning, and get rewarded.
{Check comment section for the link}
Igor Soarez retweeted
๐Alpha Alert ๐
Just discovered this app called @mad__app , it's an X influencer app which lets people/project work with Ambassadors, it's has been released on iOS but still in the early testing stage for Android so am going to keep you all updated.
Go check it out๐
Igor Soarez retweeted
Want to monetize your X posts? @mad__app is an influencer marketing platform for X creators to join brand campaigns and get paid. No hidden fees, simple setup. Founded by @miaferrariii & @igorsoarez
Invite code below
Igor Soarez retweeted
๐จBREAKING: Direct-to-S3 topics are coming to Apache Kafka!
KIP-1150: Diskless Topics was just published on the mailing list.
After WarpStream pioneered this game-changer in 2023, everyone else -- Confluent, Bufstream, AutoMQ, RedPanda -- has been busy implementing their own version.
Now itโs Kafkaโs turn to enjoy 80%+ reduced infrastructure costs.
The KIP proposes extending Kafka with so-called "Diskless Topics", which are:
โข leaderless - all brokers can accept writes for the same partition
โข directly persisted in object storage (pluggable interface) - no replicating between brokers
If accepted, Kafka will become one of the only Kafka API-compatible systems that cater to both sides of the latency spectrum. It would support expensive, low-latency topics and cheap, high-latency topics.
I think this feature is a no-brainer. The community must accept it one way or another. The benefits are simply too many to iterate:
โข no replication networking cost ๐ธ
โข no producer networking costs - producers can send writes within the same AZ because any broker can be a leader ๐ธ
โข easy to balance - since there is no local state and no concrete leader, clients can be easily and instantly moved to other brokers when hot spots form ๐
โข fast scalability - add or remove brokers in seconds, as if Kafka is nginx ๐คฉ
With it, Kafka becomes a very flexible system that can work efficiently both on-premise and in the cloud.
I will be diving a lot more into the details of how itโs proposed to work, and the expected cost/ops savings.
I think it can truly reduce costs by 10x (yes, ten times less). ๐ฐ
...The architecture simply allows for it. ๐คทโโ๏ธ
Some vendors claim the same, but after their margins, it's not any cheaper than classic Kafka at all. With this feature being open source - you can be sure it actually will be.
Diskless topics also pave the way for a lot of further innovation, as mentioned in the KIP:
โข Iceberg topics - with a pluggable first-class storage and partition leadership interface (the batch coordinator), adding a different log storage format can be done perhaps entirely via pluggable code ๐ง
โข parallel produce - increase throughput massively by processing a lot of multiple Produce requests concurrently. This is doable now because a broker wonโt be bottlenecked by having to sequentially write the data in a single disk. ๐ฅ
โข multi-region active-active deployments via the underlying object store's cross-region replication, similar to how Bufstream does it ๐
โข using quorum S3 Express writes to achieve faster (double-digit) latency while still being stateless (similar to how WarpStream does it) ๐ฅ
โข read-only replica clusters - once the data is all in S3 it becomes trivial to spin up a separate cluster to read from it (similar to how RedPanda does it)
The team at Aiven is driving this. ๐ฆ
The KIP seems well thought out! Apparently theyโve been building this and are deciding to open source it.
I think itโs a brilliant strategic move for them.
Keeping a fork would make it "yet another Kafka", but when you merge it to the open source - it becomes THE Kafka.
Distribution is everything in business - once this (killer) feature is merged, itโll go directly into the hands of the estimated 100,000+ companies using Apache Kafka.
From the open source project's POV, there is a lot of wisdom in waiting for the free market to innovate, test and filter out viable ideas.
It benefits from the second-mover advantage. In established projects like Kafka, the downside of getting it wrong can be greater than the upside of being first. ๐ก
Commercial vendors can therefore be seen as Kafkaโs R&D department. They absorb the initial risks and costs of innovation, as well as perform distributed idea validation from their multiple different implementations. ๐ค
We have seen this in Kafka before with Tiered Storage. What began as a proprietary differentiation (Confluent's Tiered Storage) eventually became foundational infra for Kafka (KIP-405).
Being deliberate in absorbing market-proven features also helps maintain Kafka's dominant network effect at a reduced level of risk. Ultimately, this adoption pattern ends up as a "rising tide lifts all boats" scenario, because it ensures the Kafka vendors stay relevant for longer too.
On another good note, Kafka development is pulsating harder than ever:
โข 4.0 released recently
โข KRaft went GA, replacing ZooKeeper
โข Tiered Storage went GA
โข The new consumer group protocol was released
โข two-phase commit transactions are being worked on
โข queues are being worked on
And there have been a lot of interesting proposals being discussed - multi-tenant (Virtual) clusters, cross-cluster replication and ParKa - the marriage of Kafka and Parquet.
Itโs worth saying itโs still unclear whether this feature (KIP-1150) will be accepted, nor how long itโll take. Kafka has a mixed history with this - a lot of ambitious KIPs don't go past the discussion stage.
But the Aiven folks seem serious to me (the KIPs are exhaustive). It would also spell a slow death to Kafka were it to decide to NOT move in this cloud-native direction. ๐
So I'm pretty optimistic this will happen sooner rather than later!
Igor Soarez retweeted
Property is the institution humans have to deal with scarcity. Information is immaterial, not scarce, and so it does not need to be property, and making into property violates the property of others, as I discuss in Principles of Economics, screenshots in the next tweet.
Igor Soarez retweeted
Pull requests are great for low-trust environments like OSS with many external contributors. For stable teams e.g. in-house, I feel that they are too wasteful of a process and slow. Make sure to have alignment on the big picture, anything else can also be improved after merging.
Igor Soarez retweeted
I've just published the 77th edition of my monthly Kafka Digest! It covers the new release (3.7.1), the releases in progress (3.8.0 and 3.9.0), and recent KIPs, community project releases and blogs.
developers.redhat.com/blog/2โฆ
Igor Soarez retweeted
We are happy to announce the Apache Kafka 3.7.1 bug-fix release.
Thanks to our RM @igorsoarez and to all contributors!
For more details, checkout the release notes: apache.org/dist/kafka/3.7.1/โฆ
Igor Soarez retweeted
18/ Helping these projects isnโt a statement of superior virtue, itโs just a winning strategy. Our startup competitors should join us in making them great!
Igor Soarez retweeted
What a journey! Today, I hit a personal milestone of 500 commits to #ApacheKafka.
I want to express my deepest gratitude to all the mentors, colleagues, friends, and the community that supported me along this way and made this possible.
Thank you all! You rock!
Igor Soarez retweeted
I've just published the 75th edition of my Kafka Monthly Digest. It covers the new/in-progress releases, KIPs, community projects updates, and blog posts from April.
developers.redhat.com/blog/2โฆ
Igor Soarez retweeted
We are constantly adding new committers. Itโs very important to ensure project health.
Sounds interesting? Checkout โHow to become and committerโ on the webpage as a first step: kafka.apache.org/contributinโฆ
And let us know if you have questions. We are happy help.
Igor Soarez retweeted
The committer pool keeps growing!
Please welcome @igorsoarez! Congrats Igor. We are happy to have you!
Igor Soarez retweeted
I've spent the last few months interviewing >60 experts in law, economics, AI, alignment, etc, on the impacts of AI, and safety interventions.
Today I'm publishing my first article, showing regulation designed to increase AI safety may backfire badly!
fast.ai/posts/2023-11-07-disโฆ
Igor Soarez retweeted
A deceptively difficult problem.
engineering.linkedin.com/bloโฆ via @LinkedInEng
Igor Soarez retweeted

Glenn Greenwald@ggreenwald5 Feb 2022
๐บ๐ธ!
United StatesConnected via United States App StoreLocation may be affected by a proxy or VPN.Account-level information, not a live location or per-post device.
The power derived from controlling the flow of information is immense. That's why every tyrant and authoritarian wields censorship power. Tyranny can't exist without it. And as Orwell and Chomsky have both said, the most effective form isn't jailing dissidents but doing this.



























