il1 (@illuha) header
il1 (@illuha) profile picture
🌙 NYC 🌃
Joined February 2009
Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)Photo by il1 (@illuha)
1) Curse of Monkey Island 2) Secret of Monkey Island 3) LeChuck's Revenge 4) Return to Monkey Island 5) Tales of Monkey Island 6) Escape from Monkey Island
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I transcribed all 35 sessions of @profound's Zero Click 2026 (SF, NYC and London: 9.3 hours, 94,700 words) and ran topic models over them to see what AI marketers actually spent their time on. 12 themes. One big idea: AI now reads about your brand before your customers do.
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There is no single "AI search." ChatGPT and Claude overlap on just 8% of the domains they cite. Community content is 16% of ChatGPT's citations vs 0.9% of Claude's. "A brand can own Claude and literally not exist in ChatGPT." (@JBlyskal, @profound)
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il1 retweeted
car insurance companies watching the roadster demo
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If you manage a brand account on X, this is literally a cheat code. Here's what to do with this update... create 3 bots: 1) 24/7 Community Manager - Scan X daily (or more frequently) for mentions of your brand. Surface tweets worth amplifying, highlight product feedback (or stuff worth flagging internally), share team posts that are trending (or performing abnormally well). I also got mine doing a daily digest, notifying me when there's an urgent alert (like a trending tweet/crisis, monitoring our launches, and doing ongoing sentiment reports. 2) X Content Strategist - Read every single tweet your brand has done. Analyze all of the engagement, replies, bookmarks, etc and recommend content buckets, ideas, memes, etc. based on top performing posts. Also worth analyzing content from the founders/team. Bonus: Have the bot build out a voice/tone skill that could be used for future content sparring. 3) X Analyst - Analyze all of the engagements and replies on your past 30/60/90 days of brand content. Tell me which accounts jump out. Any influential people? Industry leaders? Creators? etc. Then share these with the team - provides good signal.
Grok Bot can now search, read, and monitor X.
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Doing the same for for a Tesla Y because my wife test drove one and now won’t stop talking about it. $45,990 to go on @XMoney $1 is all it takes
If 75,000 of you send me $1 on @XMoney I can go buy a Tesla Cybertruck and never get stuck in the Charleston floods ever again
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My friends build cool shit
so excited my first major project launched today, hope you all love dots ♥
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Why is the odyssey so loud?
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So no new hardware? #wwdc
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is japan the only place you can move to after living in nyc
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I’m proud to be Jewish
I'm so proud to be Jewish.
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il1 retweeted
LeBron never did that
BREAKING: Jordan says it shot down two Iranian ballistic missiles
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This is so based. Israel hacked a prayer app used by millions of Iranians and turned it into their public broadcast service to the people 3 messages came in over 30 minutes: 9:52am: “Help Has Arrived.” 10:02am: “Amnesty for anyone who takes up arms against the regime.” 10:14am: “Lay down your weapons or join the forces of liberation. For a free Iran.” Imagine you’re in Tehran. Explosions are shaking your city. Your phone buzzes. And the notification is that
Israel hacked a popular Iranian prayer app to send notifications to potentially millions of phones Saturday morning urging the country’s military personnel to defect from the regime and join a fight to liberate the country. on.wsj.com/3ZYXCy3
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Imagine being a kid at school in Iran and the regime falls and then the stacy you were lo key in love with shows up the next day without her burqa and she's mid.
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Free Iran has begun
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Wasn’t today supposed to be a stock market blood bath?
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This album deserved a Grammy
Justin Bieber just gave the type of performance that makes you shake your head and scrunch your face. Full body chills. #GRAMMYs
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Swag was the best album. It should’ve won the Grammys
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Signed up for paid plan on @RobinhoodApp and they told me to come back at 5:30 pt Been trying to figure out what the issue for the last 3 minutes. Yo? What’s up with this guys @RobinhoodApp
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Got 2 senior engineers who want to start a company with me but we don’t have a problem that needs solving. Help!
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