How to built a $20,000,000+ ARR Agency… 🧵

If you’re scaling your agency to $1M/mo and want to keep as much profit as you can, THIS IS HOW YOU PROTECT IT:

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Founder to founder... It's 2026 and the people still faking urgency online really think nobody can tell. News flash…the customer is smarter than you think, and they’ve been down this path way too many times to not be able to tell when you’re lying. You're better off not saying any of this in the first place: → "My event sold out the day before" We already know it didn't sell out. You just marked it sold out because the next day is your freaking event. → "Only 3 spots left today" …in a digital course that an infinite amount of people can join at any point in time. We also know you're lying. → "My DMs are flooded" "You guys are so overinterested. Oh my God, I can't control it." We also know you're lying. Most of you guys don't have that much motion. My event in Dubai sold out because our permit capped it at 200 people, and we didn't think we'd hit that. We marked it sold out the day we did. Then everyone wanted a ticket, so I expanded the permit and we did another $150K in tickets after it sold out. Start being honest with your marketing and your urgency. Long term, you'll make way more money than making up all this bullsh*t.

The other week I spent 3 days in Cancun with 105 agency owners doing $60M+ a month combined. And these are the 6 takeaways I hope every one of them left with: 1. Build AI agents to cut costs AND acquire clients. We'll be adding $250K MRR a month off the ones we learned to build at the event. 2. Stop stacking bonuses. One here, one there, one for sales, and your margin gets so low it doesn't make sense. 3. Afford an A-player management layer before you step out of the day-to-day as CEO. 4. Sign clients who take outside advice. It's the biggest indicator of a good one. 5. Make a massive change on the ads when a client's struggling. Nothing else turns it around. 6. Don't rebuild a scaling client's ad account from scratch. Test 25% of the budget on new campaigns and creatives next to what's running, then move the budget to the winners.

How to know your customer LTV before you call your marketing a bust (I run multiple 7 and 8 figure companies and this is how I look at every one of them): The mistake: - 99% of business owners I talk to don't know their customer LTV - They're very short-sighted when it comes to marketing - They ask "what am I making this month?" - They're not planning around the total value a customer pays out What it sounds like: - "I only made 500 bucks this month on this customer" - "But it cost me $1,500 to get him in marketing" - "This is a bust." - "I'm losing $1,000 to get a customer. I'm out of here." How I look at all my businesses: - What it costs me to get the customer - What that customer pays me over 3 months - What they pay me over 6 months - What they pay me over 12 months What I see: - In month one, maybe it's $500 - Over six months, the average customer makes me $10K in profit Rules: - Compare what a customer costs to what they pay over time - Judge your marketing on 3, 6 and 12 months - Never call it a bust on month one The goal = know the total value a customer pays you out.

The skills you build and the people you spend time with in your 20s affect way more than just your 20s. Get good at something that makes money. Spend time with people already doing what you want to do. You start seeing opportunities you wouldn’t have even known to look for. My 30s are way more fun than my 20s because I have the money and freedom to enjoy them. That’s why this advice matters. Starting young gives you more of your life with those options. xitter.cf/Jayyanginspires/status…

THEYRE NOT READY TO SEE THIS… What whop has built is INSANE on the funnels side

9 profit leaks hiding inside every $30K/mo agency: The Lambo Leak: skip the supercar at $30K/mo profit The Overpay Leak: pay yourself bills + breathing room until $100K/mo profit The Underpay Leak: pay yourself enough to keep you motivated The Cash Leak: buy cars and houses on loans, least cash down The Service Leak: hold off on a second service until 40 clients The Client Leak: hand clients to someone else on the org chart The Approval Leak: creative approvals and campaign details go to your team. The Decision Leak: make zero small operational decisions. The Rowing Leak: let the team row while you steer.

How to build a $1M+ agency in the right order. Giving you the play (the same order that lets me start a new 7 figure company almost every quarter) so take note:

HUGE OPPORTUNITY