미니융이

[KOREAN ECONOMY] 260915 "Please give me Yoona's sneakers"... 'Gift for parents' sells like hotcakes, becoming a 'huge hit' after 2 years 🔗naver.me/FriPRzvP Yoona dressed up the 'word-of-mouth product' Fans see her emerging as a 'trusted model' encompassing the 30s and 40s generation, who have acquired purchasing power. Long-term modeling and on-set cooperation... love calls are spreading. If your feet hurt, wear Le Mouton; if your legs are stiff, use a Pulio massager. The face recommending these two brands, which have recently become popular as "gifts for parents," is the same: Lim YoonA, a member of Girls' Generation and an actress. It is as if the Girls' Generation member, who once dominated cosmetics and fashion advertisements, has become a "marketer of filial piety items" selling comfortable shoes and massagers. This is no mere coincidence. Fans who grew up watching Yoona have now reached an age where they must look after their parents' health and worry about their own physical fatigue. Le Mouton selected Yoona as its brand model last April. The advertising slogan is "We hope you are comfortable." Yoona walks in comfortable sneakers instead of fancy dress shoes. Rather than lengthy explanations of the shoes' materials and functions, the brand is presented through Yoona signature comfortable and upright image. Daesang Chungjungone, celebrating its 30th anniversary this year, has also selected Yoon-ah as its new model to emphasize its image as a "life food brand" that accompanies consumers' entire daily lives, extending beyond just food products. The massager brand Pulio has also been featuring Yoona since September 2024. Starting with calf massagers, Pullio has expanded its product line beyond neck, shoulder, and lower back massagers to include chairs equipped with massage functions. In the commercial, Yoona sits in a massage chair and says, “I need to replace all my chairs with this.” Yoona is not unfamiliar to the parents' generation either. She has consistently appeared in dramas, variety shows, and insurance commercials. To the children's generation, she remains a sophisticated idol, while to the parents' generation, she is an upright and trustworthy actress. She is a rare model capable of persuading two generations simultaneously with a single advertising fee. #LimYoona #YoonA #임윤아 #윤아