#InfluencerMarketing / 📖 "The Influencer Code" (Hatherleigh Press, 2020) /🎙The School of Influence NOV. 2020 / Amanda Russell: Strategist, Speaker & Professor
New York, NY
Joined June 2018
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- Following497
- Followers206
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The Influencer Code retweeted
T/F: The best way to leverage ambassadors are to require them to post about your product & wear merch. FALSE! Evidence shows the best way is to give them nothing to do at all. As a result, they will naturally want to promote your brand! @InfluencercodeU #InfluencerCode
The Influencer Code retweeted
Brand ambassadors do NOT need to be influencers. They are long term, loyal customers or employees who are passionate about the product or service. They would promote the brand even without compensation! @InfluencercodeU #InfluencerCode
The Influencer Code retweeted
Brand ambassadors are powerful long-term investment for companies. There are 5 subsets of brand ambassadors that businesses can leverage: happy customers, social butterflies, opinion leaders within, critics, and employees. @InfluencercodeU #influencercode
The Influencer Code retweeted
What is the Influencer Code? It's a new book from @InfluencercodeU with great tips for businesses about #influencermarketing. We talk about the book and the practice on #Winfluence today:
jason.online/amandarussell
The Influencer Code retweeted
What's the most important factor when assessing and analyzing the right influencer for you? Trick question! There are 5: brand alignment, content quality and type, audience, authenticity, and relationships. #InfluencerCode @InfluencercodeU @influencercode
The Influencer Code retweeted
Is Boxed Water really better? Content quality can make a huge difference in driving metrics and engagement with an influencer's post. Regular plastic bottles could never compete with an aesthetic boxed bottle of water. #Influencercode @InfluencercodeU
The Influencer Code retweeted
A huge misconception in influencer marketing is that “Influencer” is a job title. Influence is an outcome, not a profession! Setting out to influence others with no credentials or expertise is counterintuitive. #influencercode #influencermarketing @InfluencercodeU
The Influencer Code retweeted
Influence is an outcome—not a profession. Relevance, authenticity, quality of content and reach are among key factors to consider when selecting a source for an #InfluencerMarketing campaign. @InfluencercodeU
The Influencer Code retweeted
When using social media, brands must utilize social listening. Don't just search for keywords or gather watered-down data—what does your target audience need? #InfluencerMarketing
The Influencer Code retweeted
I just pre-ordered a copy of my friend @InfluencercodeU new book. This will help people truly understand how to market with real influencers (not based on # of followers).
#Theinfluencercode – at Brushy Creek, TX
The Influencer Code retweeted
Me: Dear students, Please do XYZ exactly as I have laid out in these very explicit instructions. You will be tempted to do UVW, but that will not work. Please do X. Y. and Z.
Students: UVW.
The Influencer Code retweeted
Thank you @itsgabrielleu for interviewing me and revealing so much of your own journey.
She may have played a journalist on TV, but in real life, @itsgabrielleu interviewed @tamronhall for OprahMag.com about Tamron's comeback, motherhood in your late 40's, and the debut of the @TamronHallShow oprahmag.com/entertainment/a…
The Influencer Code retweeted
When it comes to #bullying prevention, #kids can play a powerful role. Wonderful advice from many authors including @micheleborba to empower our kids to be #upstandards. huffpost.com/entry/how-to-ra… via @huffpostparents
The Influencer Code retweeted
Why not have a #Pupdate today? @madelinepurdue from USA TODAY joins me on today's #TalkingTech podcast to weigh in on the latest social media craze. stitcher.com/s?eid=61493822
The Influencer Code retweeted
If what you're doing doesn't resonate with who you are, something has to change. It's time think bigger and #BeLimitless.
#success #workworkwork #career #life #purpose #balance bit.ly/2UOT0uZ
The Influencer Code retweeted
Would you believe me if I told you this was made entirely of sand? San Antonio's Rob the Original does it again! STORY ➡️ mysanantonio.com/lifestyle/a… @mySA @robtheoriginal – at San Antonio, TX
The Influencer Code retweeted
Join industry leaders for the 2019 North America #SABREAwards on May 7 in New York. More details here: ow.ly/o65230ohuD5
The Influencer Code retweeted
The #BGTV podcast goes live tonight with @Coolcat_Terri and her guest @Angel86xx ! Join us for the fun at 8p EST twitch.tv/beautygamers_tv
