Last week in LA, we brought together record label executives, artists, and creators for an intimate dinner.
No panels, no slides. Just the people shaping how music gets discovered today, all around one table.
A big thank you to everyone who joined us from Virgin Music, Epic Records (Sony Music), Sony Global, Autotune, and beyond.
Until the next one. 🥂
Artist House’s first edition officially opened its doors last week.
Enola, Jake, Luke, Tristen, Brooke, and Delaney had one mission: one house, 48 hours, one original song, and a full Pulse campaign to bring it to the world.
Stay tuned for Episode 2. Some fire music was made 🔥
Strong start. Concerning ending. 🤣 @lelepons and @FefiOliveira gave it their all. Who won this one?
our inner child saw this collab and called in sick #SelenaGomez #DemiLovato
Boo, you need to touch some grass and you know it. Here to remind you to fixate on yourself instead of the evil algorithm🧡
Santa Monica, see you soon. Our CIO Fefi Oliveira is taking the stage at Music Tectonics, October 27 to 29.
If you work anywhere near music, tech, or creators, this is one panel you’ll want a seat for.
One house in LA. Four artists. 48 hours to write and record a song that didn’t exist yesterday.
When it’s done, Pulse takes it everywhere.
Names drop soon. Clear your schedule 👀
Some things get better with time. @johnlegend is one of them. Muse is out tomorrow and we can’t wait.
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Landon Barker's “If I Ever Talk To God” was already moving. We just found the right creators to keep it going.
8M views. 9.3% engagement. $0.03 CPE. 🔥
Every label builds its creator lists sorted by follower count. Our data says that’s the wrong place to start.
Our CEO Alessandra Angelini went back through years of label campaigns to find what actually separates the ones that work from the ones that don’t.
One finding stopped us: the correlation between follower count and views per dollar is zero. Not small. Zero.
She breaks down what does predict performance, how many creators a campaign really needs, and why day two is when your budget should be moving.
Read the @hypebot piece here: hypebot.com/every-label-buil…





























