iris chyi (@irischyi) header
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Professor in Journalism at The University of Texas at Austin. Author of Trial and Error: U.S. Newspapers' Digital Struggles toward Inferiority

Austin, Texas
Joined August 2009
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What happened to newspaper subscriptions during COVID (and why)? @azcentral @latimes @denverpost @sacbee_news @arizonarepublic Download the full report on 18 newspapers' circulation and pricing data, 2016-2022: cogitatiopress.com/mediaandc…
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iris chyi retweeted
Scholar Iris Chyi has been saying for more than a decade that digital news reports are the "ramen noodles" of journalism. Her latest study doesn't recant but aims to explore making the best of digital, even if big financial challenges remain. poynter.org/commentary/2024/…
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The problem of digital transformation: “not everyone who discontinued the increasingly expensive print subscription turned to the same newspaper’s digital subscription despite a much lower price,” the authors add. mediapost.com/publications/a…
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What happened to newspaper subscriptions during COVID (and why)? @Newsday @CincinnatiEnqu1 @startelegram @ExpressNews Download the full report on 18 newspapers' circulation and pricing data, 2016-2022: cogitatiopress.com/mediaandc…
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What happened to newspaper subscriptions during COVID (and why)? @seattletimes @journalsentinel Download the full report on 18 newspapers' circulation and pricing data, 2016-2022: cogitatiopress.com/mediaandc…
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What happened to newspaper subscriptions before and during COVID (2016-2022)? Our new study analyzed 18 U.S. newspapers' digital/print circulation data and visualized the findings in 37 charts and 5 tables, free of academic jargon. Download full text now: cogitatiopress.com/mediaandc…
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"In 2013, the Washington Post charged about $130 a year for home delivery. Today, it costs about $700." My latest research shows that a typical metro newspaper now charges $1,000 for 7-day home delivery.
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I'm working with my colleagues on a project funded by the IC2 Institute. Our goal is to help community newspapers in Texas address their "leadership pipeline" issue through research and training.
FRP Awardees @kathleeno, @irischyi, and Christian McDonald share their funded research proposal and plans on “Building Rural Journalism: Leadership & Training.” IC2 catalyzes #research across the @UTAustin campus to better understand and support small #communities. @UTexasMoody
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How honest is the newspaper industry? The "extreme reluctance" to comment on @RickEdmonds's question looks like an answer by itself.
Oddity: While national newspapers and newspaper chains are touting digital-only subscription growth, most don't report those numbers in their audit reports to the Alliance for Audited Media. I explore why. tinyurl.com/nmtkez8y
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I'll rather trust the numbers they filed for the AAM as opposed to these newspapers' staff, who have a stake in this and thus are inclined to cover up their failure. Additionally I think introductory offers close to $0 may also play a role in inflated subscription numbers.
Digital subscriptions went up / print circulation went down during covid-19. But it takes nearly SIX digital subscribers to make up for the revenue loss of one print subscriber. Full report here: irischyi.com/2021/04/impact-…
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This week on E&P Reports, Dr. Iris Chyi, associate professor at the University of Texas at Austin, reviews her latest report, "The Impact of COVID-19 on 20 U.S. Newspapers' Print and Digital Circulation," with E&P publisher Mike Blinder. ow.ly/fFVA50EzQEa #NewsPublishing
At the Guardian it is not "digital first" any more, said @KathViner #ISOJ2021. Great advice for other newspapers.
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What happens to reader revenue when digital transformation finally works? Just released -- a new report on the impact of covid on 20 metro dailies' digital subscriptions and print circulation. irischyi.com/2021/04/impact-…
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