IRI is now Circana and we have moved! Follow @WeAreCircana for the most complete cross-industry insights & more!
Chicago, IL
Joined May 2010
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We are excited to announce that @iriworldwide and @npdgroup have come together to form Circana (@WeAreCircana), the leading advisor on the complexity of consumer behavior.
Learn more about Circana 👉circana.com/iri-and-npd-rebr…
Out with the old and in with the new! ✨ You can no longer access the IRI website. Join us @WeAreCircana to stay in the loop!!
🚨Warning 🚨: Side effects of following this page may include missing out on all the fun! 😄 Follow us @WeAreCircana and lose your FOMO!
Psst, heads up! We’ve moved the party. No more updates on this page – catch all the action on @WeAreCircana 🙌
Are you curious about what's driving meat supply and spending in 2023? Join @WeAreCircana's Chris DuBois and Melissa Rodriguez for a Knowledge Exchange Webinar with @CoBank on April 27 at 11 a.m. MDT.
Register today: register.gotowebinar.com/reg…
Who’s ready for AUDIENCExSCIENCE?!
@WeAreCircana's Michael Tscherwinski will cover how to achieve superior impression quality in “Harnessing the Superpower of Personalization in a Privacy-Safe World,” April 25 at 1:45 p.m.
thearf.org/event/audiencexsc… @the_ARF
Join Circana’s Sally Lyons Wyatt for a look at how snacking trends are changing post-pandemic, and key shifts that are driving snacking growth, tomorrow at 1 p.m. CT.
Register for “The Snacking Supernova: How to Win in the 2023 Snacking Universe” here: event.on24.com/wcc/r/4157486…
What does 2023 have in store for the fresh departments? 🛒 Find out with Circana’s very own Jonna Parker and Anne-Marie Roerink, president of 210 Analytics. Gain insights on industry themes, winning strategies, and more. Tune in: bit.ly/42Hx5p4 #cpg #groceryretail
Sunday, April 2, we celebrate World Autism Awareness Day - a UN-recognized day that aims to raise awareness and acceptance about autism.
To learn more about how you can better support, join the World Autism Awareness Day UN event on Sunday, 02 April. bit.ly/2UB0gcf
Today is the International Transgender Day of Visibility. On this day, we celebrate the lives and contributions of the transgender and non-binary community while raising awareness of the discrimination and inequalities they face.
Learn more @GLAAD: glaad.org/tdov
Did you know that 49% of U.S. consumers snack 3+ times a day?
Check out @WeAreCircana's Sally Lyons Wyatt discussing “the snackification of America” with @TODAYshow 👇
today.com/video/inside-ameri…
And don't forget to follow @WeAreCircana for the most complete consumer insights!
Zero is the new hero in soft drinks, outpacing the growth of regular and diet sodas | Stats: $ growth – Diet 10%, Regular 11%, Zero 27% (FY 2022 vs FY 2021).
Follow @WeAreCircana for more on the #CompleteConsumer.
#ComplexityIntoClarity
Don’t forget to follow our new @WeAreCircana company page for more news and insights!
Today, Circana has extended the capabilities of our cloud-based Liquid Data platform for general merchandise and foodservice! This platform allows businesses to integrate multiple data sets and identify data-based action steps.
Read full press release: bit.ly/3Z7WLbp
Follow @WeAreCircana for exclusive coverage of Growth Summit 2023! #CircanaSummit
Circana’s @ljensen_beauty presented at Growth Summit 2023, informing on the differences and commonalities that exist between categories and markets.
Learn more about how consumers are shopping – and trading up – for beauty products: bit.ly/40oSIbJ
Don't miss out on the latest updates - follow our new
@WeAreCircana company page!
New Circana research shows annual consumer spending has increased 4.4% versus a year ago, now averaging $10,471. To offset costs, shoppers are making trade-offs to prioritize their unique needs.
Read key findings here: bit.ly/3Z46P5k
Don't miss a beat of the Growth Summit 2023 this week - follow @WeAreCircana for exclusive coverage! #CircanaSummit
Yesterday at Growth Summit 2023, Circana’s David Portalatin and Cara Loeys presented a Best Practice session on how Complete Food and Beverage is set to help brands drive retail success and better understand consumers in a new era.
Learn more: bit.ly/3TBK4oe
For additional news and insights, remember to follow our new @WeAreCircana company page!
Circana and @NYUSternCSB today released the 4th annual CSB Sustainable Market Share Index™. The report shows sustainable products are continuing to grow, despite high inflation.
Read full press release: bit.ly/42xvd2b
Follow @WeAreCircana for exclusive coverage of Growth Summit 2023 this week!
#CircanaSummit
As consumers are increasingly making shopping decisions to combat inflation, the $2.9 trillion consumer retail market is set for repositioning.
Learn more today from Circana’s Don Unser and Marshal Cohen at Growth Summit 2023.
Read full press release:
bit.ly/3JQKBiO
Don’t forget to follow our new @WeAreCircana company page for more news and insights!
We are proud to announce that Circana Audiences is now available for toys and prestige beauty! This predictive capability allows marketers to improve their media campaign performance and effectiveness up to four times more. bit.ly/402AMDR
Follow @WeAreCircana for exclusive coverage of Growth Summit 2023 this week!
#CircanaSummit
We are in Las Vegas 👏 A behind-the-scenes peek at all the amazing things to come this week at Circana's Growth Summit 2023. Follow along for all the can't-miss content!
#CircanaSummit
People not feeling the love on Valentine’s Day? Spending on discretionary retail sales fell 4% in February.
@WeAreCircana has the most complete view of the consumer. Follow @WeAreCircana for more on the #CompleteConsumer. #ComplexityIntoClarity
