@isb

Founder, Syft. Inbound maxxing. All puns intended.

syftdata.com
Joined March 2007
  • Tweets2.1K
  • Following248
  • Followers421
174Media
Overheard in SF: “The strategy has no supporting evidence, but the deck is excellent.”
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Imran retweeted
Imran
@isb19h
Can you believe that a third of decisions are made with vibes? What B2B marketing leaders based their last major decision on: 4% Analysts or desk research 9% Direct research with target buyers 13% Customer and sales feedback 21% Unclear from their answer 21% Internal performance data 32% Leadership or gut call 🌈 From @wynter_com
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When it comes to getting access, agents stop at nothing! You gotta admire the hustle.
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I have made it - the only follower count that matters. Should I quit while I am ahead?
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Can you believe that a third of decisions are made with vibes? What B2B marketing leaders based their last major decision on: 4% Analysts or desk research 9% Direct research with target buyers 13% Customer and sales feedback 21% Unclear from their answer 21% Internal performance data 32% Leadership or gut call 🌈 From @wynter_com
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Imran retweeted
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@isbOct 22
Theory Ventures asked founders what they wanted from AI in GTM. 41% said they were aiming to improve rep productivity. But the real question is: when every rep can do more, does the team win more business? Or does every buyer just receive more outreach?
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How often are folks sharing Claude artifacts instead of Google Docs/slides with you now? I am seeing a shift towards artifacts and I think this is an important barometer of how acceptable AI-generated work is?
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Theory Ventures asked founders what they wanted from AI in GTM. 41% said they were aiming to improve rep productivity. But the real question is: when every rep can do more, does the team win more business? Or does every buyer just receive more outreach?
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Imran retweeted
Imran
@isbOct 21
A campaign can generate fewer leads, but higher quality conversations. Your reporting should make that easy to see.
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Work rn - everyone is pretending to have 1:1 sex when in fact they are in a threesome with Claude.
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Given today's security incidents, we want to disclose to our customers and prospects that we have been PHP-free from the very beginning at @syftdata.
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A campaign can generate fewer leads, but higher quality conversations. Your reporting should make that easy to see.
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Imran retweeted
Imran
@isbOct 21
If your measurement starts at the demo request, most of the sale has already happened.
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AEO is like the "string theory" of marketing - doesn't predict shit but gets all the funding. SEO is the "standard model" - well understood but doesn't get the love :)
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If your measurement starts at the demo request, most of the sale has already happened.
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Syft Data's AI uncovers high‑intent ICP buyers from site visits and LinkedIn engagements and automatically triggers email, LinkedIn, and ad campaigns, so your growth team never misses a revenue opportunity. syftdata.com/

Syft Data | Identify high-intent prospects from inbound

Identify prospects who are signaling purchase intent on your website in real time, engage them with personalized outreach at scale, and book more meetings.

syftdata.com
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@isbOct 21
Performance marketer in a zero-click world.
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@isbOct 20
Marketing pays to bring them in. Sales pays to find them again. Somewhere in between, we called them “traffic.”
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