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i helped @alexlandings blow up his twitter:
- $300,000 collected
- 3M views generated
- $1,000,000 in pipeline
we did this 100% organically with a banger twitter content funnel
a technical post on exactly what we did (steal this):
The best leads you'll ever get on X are the people already engaging w/ you
Here's the simple version of how I'd turn them into conversations:
1. Post something specific to one problem your buyer has
2. Reply to every person who engages within a couple of hours
3. DM the ones who look like buyers. No pitch, just something useful related to the post
4. A day later, ask one question about their situation
5. If they answer, you're now in a real conversation w/ someone who raised their hand
Once you do this a few times, cold outreach starts feeling like way harder work for worse results
They're the same kind of people you'd cold DM anyway.
These ones just showed up first
Easiest views on X right now:
When a big AI model drops, post a real use case for your specific buyer within a few hours
Everyone's already paying attention and looking for how to use it
This was from three posts:
If I was starting a company's X content from scratch I'd turn their whole sales process into posts
Think about everything someone needs to believe before they'll pay you:
1. That the problem is real
Show what happens to businesses that ignore it. Real numbers if you have them
2. That your way works
Explain how you actually do it and why you make the decisions you make. Give away enough that people understand why you get results
3. That you've done it before
Client results. Where they started, what was broken, what you changed and what happened
4. That they should trust you specifically
What you're learning running the company. Mistakes, experiments, opinions. Nobody can copy what happened inside your business last week
5. That their objections are handled
Go through your last 50 sales calls and write down every objection. Each one is a post
6. That they know what happens after they pay
Walk through your onboarding and what the first few weeks look like.
A lot of hesitation on calls is just people not knowing what comes next
Post through all of this for a few months and your calls start feeling like formalities
Ranking EVERY type of X post from best to worst:
Top:
- Shortform giveaways with RT CTA
- Loom or video breakdowns with a crazy hook
- Tutorial longform content tied to primal desires
Great:
- Stories from running a business w/ a lesson in them
- Breakdowns of what big companies are doing
- Reacting to news in your industry
- Selfies (works best w big follower counts)
Fine:
- Engagement bait
- General how-to posts
- Memes about your niche
- Travel content (same with selfies)
Skip:
- Motivational quotes
- "5 tips" posts anyone could've written
- Threads summarizing a book (twitter moved on from this months ago)
Never:
- Posts that are obviously ChatGPT
- One liners
What would you add or remove?
Most companies put all their content on the CEO's account and leave everyone else on the team silent
If 5 people at your company know different things, that's 5 different audiences you could be reaching
This is how I'd set it up:
1. Give each person a buyer
CEO -> founders and execs
Head of sales -> growth teams
Customer success -> the people actually using the product
2. Let each person own 2-3 topics
Your head of tech posting sales tips b/c they get likes doesn't help anyone.
Their posts should come from what they deal with every week.
Decisions they made, problems they're fixing, what customers ask them
3. Keep one shared pool of ideas
Sales calls, customer chats, team meetings and company numbers all go into one place. Then each idea goes to whoever has the most credibility to talk about it
4. Take one idea and give it to a few people
The CEO talks about why it matters for the business. Sales talks about what it does to the pipeline. Tech explains how it works. Same idea, completely different posts
5. Have the accounts back each other up
When one person posts, the others jump into the replies w/ their own take.
Over time all those audiences start overlapping around the company
6. Judge it as a team
Don't get stuck on who has the most followers. Look at how many of your buyers the whole team is reaching together
We run 12 accounts at one company right now and this is basically the setup
Bangladeshi scammer decided to send me an email 😂
.@finnbuilt You are a 20 something year old scammer trying to hop on an AI trend from a 3rd world country.
Stop trying to impersonate Marc Lou and lie to people with your shitty AI persona and tweets.
Delete your account.
This bangladeshi guy got 1k followers in 5 days by lying to his audience
It's legit never been this easy on tech twitter
All he did was:
- Make up a face
- Come up with a BS story
- Lie to people about what you're building
- Use AI images and tweets to make all of it look real
You'd be surprised how often this happens in bigger niches, with tens of thousands of followers...
This bangladeshi guy got 1k followers in 5 days by lying to his audience
It's legit never been this easy on tech twitter
All he did was:
- Make up a face
- Come up with a BS story
- Lie to people about what you're building
- Use AI images and tweets to make all of it look real
You'd be surprised how often this happens in bigger niches, with tens of thousands of followers...
Before anyone spends money on Twitter i'd want to know if their offer has ever sold without it
Ads, outbound, referrals, doesn't matter.
If it's sold before, Twitter can make it sell faster.
If it's never sold, posting about it isn't going to change that
We turn people down over this pretty often
Losing someone close to you teaches you so much more than anything you will ever experience in business
for one client i flew out to New York before we started writing for him
he runs an 8-figure ecom brand and wanted his actual knowledge in every post
and you can't really get that from a zoom call.
so i spent time w/ him in person and asked a ton of questions
6 weeks after we started posting he had a new consulting offer doing $35k/mo
this is how real marketing is
across the accounts we run we're doing close 1.3M views per month
12 months ago i was homeless
twitter is an odd place to build a business
A lot of people don't know this but i used to be a designer
Shoutout jack butcher
I love making designs
But on twitter, raw screenshots do way better than sexy visuals
I think it's b/c everyone has spent their whole life learning to ignore ads, and a clean graphic looks like an ad.
A messy screenshot w/ the browser tabs still showing looks like proof
We tell every client to just screenshot the thing and post it
No need to make it pretty
New community canvas on the website!
- Promote your offer
- Leave your art there
- Do whatever idgaf
Put something in before higgsfield spams it and I make it paid
New website is out now, link in bio.
Made it the most retarded and fun thing in the content marketing space right now
Updates every week with new windows to open and new offers releasing soon!
Check it out -> orelius.co
if you dm me asking to do a rev share deal, it's 99% going to be a no.
even if it was some crazy shit, my team would never allow me
we only do rev share when 3 things are true:
1. we already know the person or have worked w/ them for a while
2. the offer already makes money on its own. Twitter just amplifies it
3. we have proper tracking set up so we can see exactly where every dollar came from. Trakyo, Callix, or my assistant going through the finances directly
if any of those are missing, we'll do it on a regular project basis fee
Company accounts are pretty much useless on Twitter unless you're a huge brand
Nobody wants to follow a logo
#1 method is to get crazy virality to personal accounts and funnel it to the company
earlier this year we took a stake in one of our clients' offers and ran the account ourselves
it's done $300k so far
i want to do a lot more deals like this
New website is out now, link in bio.
Made it the most retarded and fun thing in the content marketing space right now
Updates every week with new windows to open and new offers releasing soon!
Check it out -> orelius.co
Pairaw retweeted
there should be a setting that hides your client's instagram stories until he pays you
watching a guy jetski with YOUR MONEY unlocks something primal I swear
Pairaw retweeted
i’m a female 😭😭
Replying to @ellieksnow @youngrichgreek
Bruh Ellie u joined Twitter last week and have 622 followers can u put me on game?


















