Philly | Cuse | NYC 📍 Founder @ Out2Win 🚀 AI-Native Athlete Influencer Marketing Agency

Joined December 2017
Introducing Out2Win Autopilot. Athlete marketing, fully run for you.
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It’s happening
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We’re hiring a GTM Associate at Out2Win in NYC. You’ll own top of the funnel, finding the consumer brands that should be winning with athletes and creators. You need to be AI-native and great on the phone. $80-90K OTE + equity out2win.io/careers/gtm-assoc…
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The rise of the athlete entrepreneur is a fun shift to watch in sports right now. The recent launch of Jalen Brunson's management group made me think about it.
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As an athlete, your fandom and credibility peak while you're playing. And that's the best time to be leveraging it in business. It's easier said than done, given the commitment it takes to be great at your sport.
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But athletes already have agents to handle their contracts & brand deals. The smartest ones also bring in a business partner to build a company alongside them. Effectively their business CEO. Do it right, and you retire as more than just a former player – but as a founder too.
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5 years in at Out2Win! What a ride it has been.
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When I met Ethan Joyce, I had just graduated from Syracuse and I was pitching him on my vision to revolutionize the way brands partner with talent at the intersection of sports and culture. Three years later, I came back to him to introduce the product that actually does it.
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Back to school season is the Super Bowl of college athlete-influencer marketing 15M+ college students all returning to campus at the same time. Brands - this is the window to attack
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Casually the greatest day of my life
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🍊 🍊
Falcons, guard Matthew Bergeron agree to four-year, $96M extension with $60M guaranteed. (via @mikegarafolo, @JFowlerESPN)
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123% increase in female athlete NIL participation this year. (via recent ESPN article) The data is catching up to what we've been seeing at Out2Win for a while. Generally speaking, female athletes are better content creators.
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I’ve been building Out2Win for 5 years and somehow posting on here feels scarier than pitching investors Starting fresh on a new platform feels like shouting from a stranded island hoping someone hears you lol At the same time it’s actually pretty fun when you stop overthinking
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Is it time to build the Mike Gansey statue in Philly? Sixers GM for just over a month and already landed LeBron James and Jaylen Brown. What more can you ask for.
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We’re getting more brand inquiries about high school athletes than ever. The play is interesting - invest in talent before their price 10x’s if they become a star at the next level
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Five years ago brands were asking us "what's NIL?" Now they're asking how fast we can activate 50 athletes for a product launch.
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