Claude’s adoption across enterprise and consumer is one of the clearest signals of where AI is heading. Systems that once took months to rebuild are now shipping in days, even hours. As intelligence becomes this accessible and reliable, the surface area for automation expands fast. In the short term, teams can move quickly with “good enough” outputs and rebuilt workflows. But the moment AI touches high-value IP, brand equity, or scaled distribution, the questions get sharper: what can models learn from, what can outputs reference, and who shares in the upside? The next era won’t be defined by more generation, but by infrastructure that makes IP usable for AI ethically, verifiably, and economically. Without that, we stay stuck with unlicensed inputs, unclear attribution, and enforcement through lawsuits. mAItrix is our answer. Paired with Origin, it’s one of the first agentic frameworks built to run on licensable IP, where provenance is verifiable, attribution is enforced, and royalties flow back to the right stakeholders with automatic settlement, unlocking the multi trillion dollar opportunity at the intersection of IP and intelligence.

Had the privilege to share more about Camp's mission, roadmap and global IP partners with Maeil Broadcasting Network in South Korea. Korea is one of the world’s most powerful cultural engines. From BTS and BLACKPINK to Squid Game and KPop Demon Hunters, Korean IP shapes global culture and the demand for it continues to grow. What’s changing now is how Korean IP can scale. Licensing, distribution and fan participation are being rebuilt for a digital world. Camp gives creators and studios faster licensing, transparent rights management and the ability to expand across games, animation, merchandise, live experiences and new digital formats without friction. The most exciting shift is what fans will be able to do. We are building a future where anyone can help fund and co-own the next breakout K-pop group or Korean drama, create permissioned derivatives of their favorite characters, and build AI companions powered by rights-cleared IP from their favorite artists or celebrities. Korea creates the culture the world loves. Camp provides the infrastructure that helps it reach the world more efficiently and unlocks new economic opportunities for creators, studios and fans. We look forward to building a new era of cultural IP together, powered by Korea’s creativity and enabled by Camp’s technology.

The IP landscape is shifting in a major way The studios and franchises that once defined Hollywood are being absorbed into tech ecosystems • Amazon acquired MGM for $8.45B • Disney acquired 21st Century Fox for $71.3B • Microsoft acquired Activision Blizzard for $68.7B Now Netflix is acquiring Warner Bros for $82.7B This is more than consolidation. It reflects a future where IP sits at the center and technology determines how far it can travel. Platforms use data, personalization and global distribution to scale universes across every format Franchises now extend into games, merchandise, live events and soon AI native characters. IP has become digital infrastructure These deals show where the industry is heading. Once IP becomes multi format and interactive, it requires modern rails for provenance, licensing and rights management. The largest platforms know this, which is why they are acquiring deep catalogs and building tech-first ecosystems around them But this shift impacts everyone, not just the giants. Creators, studios, brands and AI developers all need a shared infrastructure that makes IP portable, programmable and verifiable across formats This is where Camp comes in. Camp provides the IP infrastructure layer that registers origin, encodes usage rules and automates licensing for AI-native content and multi platform experiences. The same forces driving these major acquisitions are creating an even larger need for open, interoperable IP rails As IP expands into tech driven distribution and AI powered interaction, Camp is building the foundation that enables the entire industry to operate with clarity, trust and scale

53 of the largest music festivals across Asia and Australia are coming to Camp this is the largest tokenization effort for festival IP ever brought onchain music festivals are one of the most valuable yet illiquid asset classes in IP and culture. millions of fans show up every year and billions of dollars move through the ecosystem, but the underlying IP has never had a scalable way to unlock liquidity or capture its real economic value tokenizing festival IP changes that. onchain rails enable cheaper and faster access to capital, allowing festivals to reinvest into better artists, bigger production, and stronger marketing, which drives more ticket sales, more revenue, and a far more efficient operating model excited to solve this massive inefficiency in a multi-trillion dollar market with @allaccessai Music Festivals Monetize Better on Camp

RT @DoraiswamiRahul: @AnthropicAI just caught Chinese hackers using Claude to autonomously breach 30+ orgs with 80-90% AI automation. htt…

excited to welcome Moonbirds into Camp Moonbirds is one of Web3’s most recognizable IPs and is still early in its journey toward global mainstream adoption however, mainstream adoption is difficult. when it comes to IP distribution, every licensing deal requires time, negotiation, legal review and real cost now imagine shifting from one-to-one licensing to one-to-many. register your IP once, set your terms and unlock monetization across multiple physical and digital distribution partners with Camp’s licensing frameworks, Moonbirds can activate real commercial opportunities with clear terms, automated compliance and built-in revenue rails this is how IP becomes ready for global adoption Birbs monetizes better on Camp

why does IP tokenization need to exist in the first place? tokenizing IP, or establishing immutable ownership, isn’t the end goal. rather, it’s the foundation that makes IP economical and monetizable once ownership is clearly defined, creators can set usage terms for both users and intelligent systems. when those terms are enforced onchain, every interaction becomes a measurable and enforceable economic event this is where the flywheel begins: tokenization enables consumption. consumption generates monetization. monetization increases the incentive for creators and partners to bring even more IP onchain our mission at Camp is not only to remove friction from outdated workflows. it is to unlock a new class of economic relationships that reshape how creativity is owned, licensed and rewarded. by building this foundation, we aim to expand the trillion dollar market emerging at the intersection of IP and AI and set the stage for a more open and collaborative creative economy

capital formation for IP is more efficient on Camp

South Park’s most recent episode showed the world why Camp’s mission is not optional. It is a necessity. AI will soon blur the lines between real and fake content. Training models without consent or compensation will only deepen the conflict between IP owners and AI systems, especially when a person’s likeness and brand are involved. In South Park, this dynamic leads to deepfakes, misinformation, and total community chaos. In the real world, we are already seeing the same tension play out through litigation between enterprises like Getty Images vs. Stability AI. Camp exists to solve this fundamental problem. Establish ownership over your IP, set clear licensing terms that both users and intelligence systems must follow, and rely on Camp as the source of immutable truth. Without Camp, the world of IP and AI is headed toward chaos and lawsuits. With Camp, both can work together collaboratively and economically.

Telegram has 1B+ monthly active users Minto has 9B+ sticker downloads in Asia what happens when you combine a massive distribution channel with a global IP partner? everyone wins. we're excited to power the distribution of Minto's IP to @telegram. sticker sales are massive for Minto's business, so streamlining historically cumbersome processes with onchain infrastructure helps parties monetize quicker IP monetizes better on Camp

the future of creativity is AI-native @WEARETRaiLHEADS proving how AI and IP can thrive together, all on Camp also dope to see irl activations at Times Square, excited to see what's coming next

As @cdixon highlights in his 2025 State of Crypto report, IP and AI represent a $100T+ opportunity, with a potentially larger market existing at the intersection of both Camp is building the infrastructure to enable a new collaboration economy where IP and AI can grow together This future is secured by provenance on Camp

Japan is home to some of the most beloved and globally recognized IPs: Pokémon, Hello Kitty, Nintendo we first onboarded Minto's Mimi & Neko (another globally-recognized IP in Japan), and now we're honored to welcome Moriusa onto Camp Camp continues to build the bridge for global IPs across the East and West, enabling creators to cross-collaborate and license their IPs onchain and we’re just getting started

seeing global artists like Imogen Heap, deadmau5’s label and Richie Hawtin license their music on Camp represents a massive cultural shift proud that Camp is building a new collaboration economy, one where artists earn and fans co-create seamlessly in an AI-native era

30k MAU. 38% L30 retention. 5m+ sessions. fan stories used to live in forums with no ownership or value on Camp, those same creations become licensed IP this is how fan fiction enters the IP economy

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