Become the ONLY choice. Build a brand that stands out + drives revenue. Founder/CEO at https://teapawt.org/t.co/Y3qeeXelof Shft your brand ⤵️
Joined June 2009
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If you’re new to this page, here’s a little about me 👇🏼
I started @ShftAgency, focused on developing profit-driven brand strategies. We’ve helped 125+ brands increase profitability.
I teach marketers and entrepreneurs to become brand thinkers through my workshops, guides, and 1:1s.
I’m known as #SassyJason because I call out the fluffy, incorrect brand advice that permeates social media.
Drop me a comment or DM sometime. I’d love to get to know you. – at Winfield, IL
Someone bought a billboard with 5 app icons.
No headline. No tagline. No URL.
Works for Notion because they are instantly recognizable.
Your B2B service company? Not so much.
Earned brands can whisper. Everyone else has to say what makes them different.
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Same message. Nine logos. Zero positioning. 🤦🏻♂️
If you can swap your logo onto a competitor's homepage and nothing breaks, you don't have a position.
Clients search for one reason and buy for another.
The triggering event gets you on their radar.
Your differentiator gets them to choose you.
Miss either, and they choose your competitors, boo.
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Most personal branding "experts":
→ just be yourself
→ just post more
→ your personality makes you different
That sh*t doesn't make a brand.
Strategy, value, position, perspective, offer. Then personality.
In that order, boo.
AI detectors say Austen, Dickens, Hemingway and the US Constitution were written by AI.
Because AI learned the em dash from them.
It's not a sign of AI, boo. It's a sign you can write.
B2B Marketers: "We're innovating the industry."
If you aren't bringing THIS level of innovation, choose a different message, boo.
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Positioning. Brand Strategy. Demand Generation.
This handy flow chart helps you determine which one you actually need.
Read the complete article below ↓
shft.kit.com/posts/position-…
"We help X do Y" is not positioning.
It's a boring-ass marketing message you should NOT be using.
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Elon and Tesla just made a flying car.
@GavinNewsom still can’t complete a high speed rail system with billions of tax payer dollars.
@AOC thinks he’s the most unintelligent billionaire she’s ever met.
Maybe we need fewer politicians and more entrepreneurs.
Most marketers SUCK at writing homepage copy.
The Homepage OS Framework helps you suck less.
Grab it here ↓
linkedin.com/pulse/homepage-…
Claims that don't make your business different:
- Caring about your customers
- Being the industry-leader
- Being a reliable partner
Every business claims those.
Try something actually different, boo.
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No one wants your AI-written drivel, boo.
We want you: your thoughts, your expertise, your personality, your flaws, not some boring-ass machine pretending to be you.
Marketing not working? You have a positioning problem, boo.
See how to fix it here ↓
shft.kit.com/posts/marketing…
Getting followers is easy.
Getting followers who actually want and enjoy your content is the real flex 💪🏼
Positioning answers two critical marketing questions:
1. What will be be known for?
2. How will people find us?
Try creating effective marketing without those answers.
It ain't possible, boo.
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