@jaycaz

Just a page and a few things to say ..... occasionally

 London
Joined November 2008
  • Tweets925
  • Following2.4K
  • Followers986
74Media
teads.com/blog/why-spo-is-be…
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marketingsociety.com/think-p…
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uk.themedialeader.com/will-h…

Will HFSS regulations mean a new era for Christmas advertising?

HFSS restrictions may be voluntary this Christmas, but it's a perfect time to lean into creative approaches that will be the perfect gift for next year, says Teads' David Spinner. 

uk.themedialeader.com
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exchangewire.com/blog/2025/1…

What the Ad Tech Industry Makes of the AdCP Agentic AI Standard  - ExchangeWire.com

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? We look at ad tech’s first open standard for agentic AI. How does it work, and...

exchangewire.com
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teads.com/blog/new-study-tea…
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content-na1.emarketer.com/ai…

AI is reshaping video advertising from ideation to optimization

A new Teads Connected TV paper shows AI has firmly entered the mainstream of video advertising. Sixty percent of marketers now use generative AI to create scripts, voiceovers, and visuals, while...

emarketer.com
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campaignlive.com/article/the…

‘The weather is changing’: How much should publishers fret about Google AI Overviews?

From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.

campaignlive.com
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uk.themedialeader.com/the-fa…

The fate of quality journalism in a Google-led ecosystem

Following the court's decision to keep Chrome with Google, publishers now have a lot more questions than answers. But a technical committee could provide some potential positive outcomes.

uk.themedialeader.com
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teads.com/blog/new-study-ctv…

New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic

Insights from 100+ senior marketers show video at the core of the marketing mix, with rising budgets for brand and performance, growing CTV adoption, and increased use of generative AI to streamline...

teads.com
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