Senior Product Lead @shopify. Views my own.

London
Joined May 2008
Joe Rinaldi Johnson retweeted
5 years at @Shopify as @Alex_Danco once told me, you can put as much energy into your work as you get out of it. turns out powering the ever-evolving world of commerce and entrepreneurship is damn energizing i love it here
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Apple Pi
my ideal 'Apple Bots' product doesn't exist so I ported most of @badlogicgames' Pi Durable to Swift and ended up with a functioning, lean harness with a bunch of Apple integrations and it's already pretty useful…? am I actually doing this?
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Le Chonk, #1 on Modelnamingbench
Meet Mistral Large 4, aka Le Chonk. • 1T parameters, natively multimodal. 49B active. It is the best open weights model from US or Europe on aggregated benchmarks. • State-of-the-art on critical workloads, including cyber defense, manufacturing and finance and it surpasses closed frontier models on visual grounding. • Forged in Europe end-to-end and is deployable from Europe via our own Mistral Cloud infrastructure. • Available to all via API today. Working with cybersecurity partners privately. Open weights release end of October.
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Nostalgia overload
I gave Claude another 18 hours.. and I think this one is the best one yet Macrohard: Windows XP I'm blown away
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Joe Rinaldi Johnson retweeted
The shipping will continue until the personal shopping can no longer improve
Instinct + Shopify 35% of our users use Instinct for personal shopping. Today, we’re partnering with @Shopify to bring product discovery, checkout and order updates into one conversation. Shopping is a creative and personal experience. Your Instinct knows your sizes, the brands you like, and what you’ve bought, kept or returned. When you ask for something, Instinct understands the details that matter, from who a gift is for to when you need it to arrive. Instinct can now search Shopify’s merchant network for products, and find live information on prices, sizes and availability. When you’re ready to buy, Instinct sets up your order with the store so you can check out with Shop Pay using your saved payment and shipping details. Whether you’re searching for a thoughtful gift, researching big-ticket items, or restocking household essentials, the new experience helps you: - Discover and compare products across brands, with up-to-date pricing and availability - Check out with Shop Pay using your saved details - Receive price-drop and back-in-stock notifications for your favorite items - Stay on top of delivery updates and return-window reminders - Access automatic discounts and promo codes tied to your Shop account
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Joe Rinaldi Johnson retweeted
Shop Pay x Instinct, now live. One of the smoothest agentic shopping experiences on the block. Pleasure to ship with the Instinct team!
Instinct + Shopify 35% of our users use Instinct for personal shopping. Today, we’re partnering with @Shopify to bring product discovery, checkout and order updates into one conversation. Shopping is a creative and personal experience. Your Instinct knows your sizes, the brands you like, and what you’ve bought, kept or returned. When you ask for something, Instinct understands the details that matter, from who a gift is for to when you need it to arrive. Instinct can now search Shopify’s merchant network for products, and find live information on prices, sizes and availability. When you’re ready to buy, Instinct sets up your order with the store so you can check out with Shop Pay using your saved payment and shipping details. Whether you’re searching for a thoughtful gift, researching big-ticket items, or restocking household essentials, the new experience helps you: - Discover and compare products across brands, with up-to-date pricing and availability - Check out with Shop Pay using your saved details - Receive price-drop and back-in-stock notifications for your favorite items - Stay on top of delivery updates and return-window reminders - Access automatic discounts and promo codes tied to your Shop account
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Joe Rinaldi Johnson retweeted
Shop Pay is now live on Instinct. Just text it what you’re looking for and pay with Shop Pay. Great work from both teams.
Instinct + Shopify 35% of our users use Instinct for personal shopping. Today, we’re partnering with @Shopify to bring product discovery, checkout and order updates into one conversation. Shopping is a creative and personal experience. Your Instinct knows your sizes, the brands you like, and what you’ve bought, kept or returned. When you ask for something, Instinct understands the details that matter, from who a gift is for to when you need it to arrive. Instinct can now search Shopify’s merchant network for products, and find live information on prices, sizes and availability. When you’re ready to buy, Instinct sets up your order with the store so you can check out with Shop Pay using your saved payment and shipping details. Whether you’re searching for a thoughtful gift, researching big-ticket items, or restocking household essentials, the new experience helps you: - Discover and compare products across brands, with up-to-date pricing and availability - Check out with Shop Pay using your saved details - Receive price-drop and back-in-stock notifications for your favorite items - Stay on top of delivery updates and return-window reminders - Access automatic discounts and promo codes tied to your Shop account
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Meta gave everyone a computer. A real, powerful computer. For free. With the energy and token bill paid. Very close to being one of the biggest gifts to humanity in history (in return at some point for some ads / fees)
I’ve seen a couple of posts about this so wanted to demystify. Today, every Muse user gets a free computer in the cloud. It's a real computer, and we’ve designed the security architecture of the Muse Secure VM carefully so you and your Muse can do almost anything you could with a computer sitting under your desk while keeping you and the system safe from threats like prompt injection. We wrote about this at length in our security blog post – security.muse.ai. Activity in the “runtime cell”, which you share with your Muse is unfettered, but sensitive actions are all overseen by the Sentinel, which runs outside of that cell. Similarly, all sensitive secrets - like the passwords you enter into Muse’s secure credential storage - are also stored outside the runtime cell. The runtime cell gets its own root filesystem (including a full Ubuntu linux image) separate from the host filesystem where your other more sensitive data lives. Because it is isolated from the sensitive stuff that runs on the same box, this means that we can, and do, offer users full visibility and control over the files in the runtime cell. Just as you can when you install Linux on your home computer, you can poke around and see all the files that make the system work - both debian system files and the binaries and data files that implement the parts of Muse which run in the runtime cell. This was a very deliberate choice - your Muse Secure VM truly is your own computer in the cloud. You can install software in it, write and compile code, use the browser to surf the web: it is your own Linux box that you can operate as you choose with your Muse. Poking around in this computer doesn't give you any privileged access to Meta infrastructure, or to other people's data If I may geek out a little here for a second… As a kid I loved to take things apart to see how they worked. As a teenager I got into computers and soon found myself drawn to C:\WINDOWS\SYSTEM and the system registry, later Slackware’s /dev/, /proc/ etc – I could see how the system was laid out and as I explored what DLL files and .so files actually did, I gradually became able to meld the computer to my own will. We’re really proud to be able to put a real computer in millions of people’s hands with a similar level of transparency. We built a file explorer right into the Library tab of the UI. We want you to be able to see the markdown files Muse writes while it thinks about how to serve you better, and explore the internals of the system if you’d like to. So, when you ask your Muse to show you its entire filesystem, and receive gigabytes of files you’re seeing the full contents of the runtime cell. It’s yours to explore and enjoy! If you’re not a geek like me, or simply want to download the data that you personally have created directly with your Muse, we added a feature for that too in Settings > Data controls > Download your agent data.
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Joe Rinaldi Johnson retweeted
4 tests any personal AI needs to pass to go big: 1. The mom test 2. The spare key test 3. The putting-it-off test 4. The bored-in-line test ...and my review of how @Muse does across each of them! Buckle up with a coffee and a snack, cuz this one goes deep.
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Joe Rinaldi Johnson retweeted
Teaming up with Shopify to make shopping and checkout easier in Muse. Shoppers find more. Shops sell more. More partnerships like this coming soon.
We are excited to announce we are partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, offering people an easy and delightful way to shop and check out with Muse.
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Joe Rinaldi Johnson retweeted
We are excited to announce we are partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, offering people an easy and delightful way to shop and check out with Muse.
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Joe Rinaldi Johnson retweeted
Handing an agent your card requires trust. That’s why Shop Pay in Muse is a big deal. 250m+ buyers already trust it. You can now checkout securely with Shop Pay in Muse. Native wallet integration coming soon.
Muse from @Meta just dropped and Shopify merchants are already live When someone uses their Muse for shopping, it searches Shopify Catalog to find the best match Checkout happens directly in the app
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The kids are alright!
I beg you, United Kingdom of England and Wales, to celebrate properly this amazing achievement, result of bipartisan efforts, and to celebrate the achievements of this incredible young generation, against all odds, against covid, smartphones, and ambient doomerism
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I'm just going to call it: The fact we now have a routing intermediation layer on AI token usage means we'll soon see a 'regular' version where you pay full price, and a subsidized version where results on commercial prompts like ecommerce/travel are skewed slightly in exchange for cheaper token costs (or have outright 'sponsored' results that display separately). AI-enabled consumer apps with weak monetization (compared to money-gusher enterprise usage) will opt for the sponsored token pipe to float their computation costs. The third-party AI ad exchange of the future will be injecting the 'sponsored' part of the subsidized results into the token stream, combined with an attribution loop around the sponsored AI result that credits the app layer for surfacing the result. The commercials might even be a rev-share on the downstream monetization, much like referral agreements, combined with dynamic bidding from the merchant on agentic attention (based on human user history, managed in a GDPR-safe way, in which the app owns the user data and relationship). Trillions.
It's going to be the biggest ads, ahem, user offers exchange in human history. It will dwarf Google AdWords and Meta feed ads.
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It’s 2026. We have AGI. And pretty much all airline computer systems have a complete meltdown over the fact there’s a hyphen in my name.
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Astra still thinks it’s going to take 2 days to do something that will take it about 20 minutes. It may be AGI but it isn’t self aware!
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Instinct is so FAST. Really impressive
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Open Banking was a huge positive step forward for the UK's fintech ecosystem. But it's broken in the AI era as invididuals can't access their own data other than through a GDPR request or a (paid) 3rd party app. Bonkers. @TheFCA @LucyRigby can you update the rules to mandate every bank must provide an MCP to any individual that wants live access to their financial data?
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Joe Rinaldi Johnson retweeted
Them: Billionaires should do more for society!! Billionaires: Okay, here's $10m for a Linux nonprofit to make the prophecy of desktop liberation come true! Them: NO, NOT LIKE THAT!!! 😡😡😡 oligarchy.fyi/
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