In the last 60 days, Pogo ran 100,000 research interviews with purchase-verified shoppers. Today, we're giving you access to all of them with Insights Library. For the first time, brands can answer research questions with insights from real shoppers, without ever launching a study. Ask anything about your customers, competitors, or category, and get an answer immediately. New studies are designed and fielded automatically every week, covering hundreds of categories, topics, and brands. Product launch, recall, or viral story in your category? Pogo’s research agents are on it. By year-end, we’ll have 1 million interview and survey responses.

When we used Pogo to analyze longitudinal, multi year purchase trends for prescription verified GLP-1 users, something in the data surprised us. ⬇️ As expected, highly processed snacks are down. Protein and back-to-basics items like pretzels are up. Given that impulse and cravings play less of a role in users’ shopping, it makes sense. Then, there’s gum and mints. Despite their higher ingredient count and candy-aisle location, they’re up by 10%. What’s going on? For some users, gum and mints are functioning less like candy and more like symptom management for GLP-1 side-effects. “When I’ve increased my dosage and feel a little nauseous, I find that mints or even a hard candy will help,” says one GLP-1 user. “I do buy more gum and mints.” “My mouth gets dry a lot” says another user. “Instead of drinking a lot, I like to chew gum.” For others, meanwhile, it’s just satisfying: a taste of something sweet that doesn’t make you feel full. It’s food for thought. Want to learn more about this freshly minted shopper cohort? Comment POGO below to see a full study.

This week on Humans of Pogo, we're talking @Starlink. We talked to 4,630 frequent flyers (over $5K annually) to see if Starlink Wi-Fi changes how people fly. Starlink's parent company, @spacexai, just pulled off the largest IPO in history - with Starlink's airline deals a big part of the pitch. @united @AmericanAir @lufthansa @AlaskaAir have all signed with Starlink for in-flight Wi-Fi. @Delta bet differently: on Amazon Leo, with rollout not starting until 2028. Will Delta regret the wait? We went straight to the data: 4,630 real frequent flyers who spend over $5K/year on flights, verified by linked card transactions, to see if in-flight Wi-Fi actually changes how people fly. What we heard: in-flight WiFi has become a booking decision. A meaningful share told us connectivity now decides which airline they choose. Some said they'd pay a premium for it. "I would probably even pay $50 more to fly that airline just to know that I'm having that experience." Congrats to the Starlink team on the $SPCX IPO and leading the in-flight Wi-Fi race: @elonmusk, @Gwynne_Shotwell, @LaurenDreyer, @chadgibbs88 Watch the full episode 👇

Suno just raised $400M at a $5.4B valuation. This week on Humans of Pogo, we went straight to the data - 3,743 real Suno subscribers, verified by linked card transactions - to see what's really behind the hype. What we heard is that @suno has become something far bigger than an AI music generator. For many subscribers, it’s the first time they’ve felt the shock of making something that sounds real. “I got the chills. I started breathing a little heavy. I can’t believe I made something like this.” For others, it has become even more personal: a way to preserve memories, finish old ideas, and bring something meaningful back to life. One subscriber told us about using Suno to finish a song for a bandmate who had passed away years earlier: “A friend of the band had passed away years ago and we had samples of her voice for a song that she never got to perform, and that allowed me to perform that song, finally.” Congratulations to the Suno team for bringing the joy of music to millions - @MikeyShulman, @GeorgKucsko, @fut_ure, @jackdbrody, and their backers @daegwonchae, @amywumartin, @mignano, @antrod, @scottbelsky, @AravSrinivas, @natfriedman, @danielgross, @levie, @karpathy, @demi_guo_ Watch the full episode 👇

🚀 Launching Humans of Pogo. Everyone's got takes on the story of the day. We asked the people who actually bought the product. 3M+ verified buyers. $470B in real transactions. Just the truth behind the headlines while it’s still happening. First episode drops tomorrow 👇

ofi (Fortune 500 private label CPG) ran one Pogo study. The result? Multi-million dollar impact. ofi - the manufacturer behind many of the coffee, spices, and snack nuts in your cabinet - had a problem most CPGs share: they’re often blind to who their actual customers are. Prior to Pogo, ofi had relied on a widely used survey platform to understand their shoppers, but had doubts about the data due to concerns about respondent quality and survey fraud. Pogo gave them something different: the ability to talk directly to purchase-verified buyers of their products across retailers, within hours. What came back was clear. The new pepper grinder design ofi had launched in stores wasn’t landing with early shoppers. They caught it fast, redesigned the product, and avoided a much bigger problem, while solving their customer’s needs. As Shannon Clayton, Head of Private Label Marketing at ofi, put it: “With the receipt verification, we felt so much more confident in the data. I presented the information that came from the Pogo platform and we immediately made a business decision. That doesn’t usually happen. Ultimately, that’s going to lead to a multi-million dollar business impact for us.” This is what happens when CPGs can finally hear from their actual customers. Thank you to Shannon Clayton, John Carney and the ofi team - for trusting us early and pushing the platform in ways we didn’t even anticipate. Curious what this could look like for your brand? We’re offering free custom studies for a limited time. Comment POGO and we’ll follow up. 👇

The dirty secret about consumer research? It’s overrun by fraud. Survey bots. People lying to qualify for interviews. Today, Pogo is launching the world’s only AI researcher that lets brands talk to verified buyers of any product - at scale, in hours. Backed by $32M to date. For 6 years, we’ve built the consumer network that makes research with real, verified buyers possible: • 3M+ opted-in U.S. consumers • Visibility into 1 in every 150 U.S. shopping trips • $470B in observed transactions • Ranked #1 Loyalty App in the U.S. by Newsweek, two years running Watch the full story 👇

big announcement tomorrow morning, 6.5 years in the making...

Thrilled to share that Pogo has raised $14.8M! This past year, we’ve launched an app used by hundreds of thousands of families, consistently generating millions of dollars in earnings and savings. Our goal is simple: to make you more money by unlocking the power of your data.