Ship llms.txt. Chase a GEO score. Get cited in ChatGPT. That is the pitch. We run a bunch of WordPress sites, so we logged what actually showed up. Two six-month trials. The latest one: 4.4 million HTTPS requests. About 324,000 by a named AI bot. ChatGPT, Claude, and Grok fetched pages. They did not fetch llms.txt. Scanners and checklist tools fetched llms.txt. Those don't matter. Here is what actually happens: an assistant opens a URL someone already wanted. If that page answers the question, the AI stops looking. A dumb file at the root of the site does not summon the AI. Google Search still uses its own Search index. A toggle in your SEO plugin does not create a second ranking system. This is the same sale as Schema touted as a ranking lever. Then came the obnoxious AMP. Now a red flashing Lighthouse warning for a file Chrome's own docs call optional. Next it will be Accept Markdown for AI, then WebMCP, then whatever name fits on a pricing page. The hour spent turning the checkbox green is an hour not spent on the page that gets fetched. The sites writing complete answers now are the ones already in the set of URLs. Everyone else is feeding a checklist. kb.theseoframework.com/kb/ai…