My book: "A to Z PPC" (bio link) 17+ years managing Paid Search | Founder @GranularPPC | Milwaukee | Over $50 million managed. eCom and Higher Ed expert
Milwaukee, WI
Joined February 2009
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Woke up at 3:15am thinking of the Lin-Rodnitzky Ratio.
Yep...still live, breath, and sleep PPC.
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Worst invite ever. Google Ads is hitting terminal velocity on its way down. Absolute joke over there right now. #googleads #ppcchat
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Can you imagine going to a car or art auction and having the auctioneer raise your bid for you? And then they raise everyone else's bid in the room. And then they raise your bid again for you because they think you really want that thing. ...this is what fully automated PPC is.
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Total bull that @GoogleAds is going to hide SQRs. We will take whatever the dollar amount of "unreported" kw spend is each month and put it towards Microsoft. This is ridiculous. #ppcchat
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So proud! I just became Google Ads Certified! All joking aside, I looked back in my Gmail...officially the 10th year of taking their certification. My 1st, they gave me a "voucher" to take it for free when they introduced the program. #ppcchat
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Still amazed at how little the candidates invest in digital. I have seen maybe 3 ads total so far. npr.org/2020/01/17/797048821…
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Thanks @chrisguillebeau for the Side Hustle feature! sidehustleschool.com/episode… #Entreprenuer #sidehustle #ppcexpert
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Our podcast Getting Granular is live! Listen and subscribe wherever you get your podcasts. We're also taking guest requests if you're a marketing leader or owner of a business. lnkd.in/eeMZnMp
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I hate networking...but have a huge network. Listen to some of my tips here: [Ep#278] How to network and market yourself if you are an introvert ambitiousentrepreneurnetwork…
![[Ep#278] How to network and market yourself if you are an introvert](https://pbs.twimg.com/card_img/2118772079411482625/1pmfJLk4?format=jpg&name=420x420_2)
Thanks to @mattalder for having me on the Recruiting Future Podcast to discuss how I hire top digital talent.
lnkd.in/eM5chwm #recruitingtips #milwaukee #recruiting #podcast
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Lots of RSA blog posts out there. Ours is a statistically significant 4-month test of RSAs vs ETAs. Check it out here: goo.gl/Gv3eFs #ppc #googleads #milwaukee
Who's running these ads?🤣 Every search and browsing data point will show I have no kids. No way this is targeted more granular than "age". @GoodNites Call @GranularPPC – at Milwaukee, WI
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Happy to contribute to Forbes again. This time a little trick in GA. #ppc #DigitalMarketing #Analytics
forbes.com/sites/forbesagenc…
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A6 - Other than creating a monopoly or collusion with other platforms? But really, we would need some type of universal cookie or a global system that connects everything to the final point of sale / conversion to make it work. Feels impossible right now. #ppcchat
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A5 - *Not throwing shade* Biggest frustration is that people talk about it more than do anything with it. Truth. But...we talk about it because we want to figure it out. #ppcchat
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A4 - I think "geo fencing" and large aggressive buys in Display or YouTube throw attribution off the hinges and thus attribution doesn't really "work" in those scenarios. Saturation is not causation. #maybetoomuchofarant? #ppcchat
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A3 - One of the best attribution wins for us is Store Visit metrics for large brick and click retailers. If Google, FB or Bing bring this to the masses it's a game changer for SMBs. #ppcchat
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A2 - it varies client to client. Some have a ton of experience with it and help assist with tagging, CRM access, back-end data dumps = awesome. Others it's a total 101 education exercise. Both sides are fun though. #ppcchat