Hit a plateau and everyone’s instinct is to add. A product. A channel. A hire. Another tool. More feels like progress.
It’s almost always the wrong move.
The most expensive mistake of my career looked like an opportunity.
Perfect on paper. One person close to the customers said the demand wasn’t real. I trusted the spreadsheet instead.
She was right.
Data tells you what happened. People with their hands in the work tell you what’s about to.
An early morning thought.....
The “start an AI agency” advice is a job in disguise.
Learn the tools.
Find clients. Close. Deliver. Support.
You wanted income and built a company with you as the bottleneck.
The winners aren’t learning to code. They’re pointing experience they already have at a problem AI can finally solve.
How to know if you actually own an asset:
1. Leave for two weeks.
2. Don’t answer a single call.
3. See if it’s still standing when you get back.
Be honest. Would yours survive? Tell me in the comments
Then I got sick, was out for a week, and nothing broke. Deals still closed. The team handled it....It stung. Because being needed was the exact thing holding the business back.
A business that depends on you isn’t an asset. It’s a job you can’t quit.
56% of CEOs say AI brought them no gains. Only 1 in 5 investments show any ROI.
This isn’t an AI problem. It’s an aim problem. Most companies bolted AI onto a vague goal and a broken process, then wondered why nothing moved.
AI amplifies what’s already there. Point it at a clear problem or don’t bother.
Most companies don’t have an effort problem. They have a too-much-of-the-wrong-work problem. AI fixes the second one
Friday thought: the owners who win with AI aren't the ones who understand it best. They're the ones who just started.
Pick one annoying task this weekend. The thing you dread every Monday. See if AI can take a first pass at it. That's the whole on-ramp. Not a strategy deck, just one small win.
Joseph P. Meyer retweeted
You have 7 days to get your first customer.
No audience.
No ads.
No budget.
What’s your strategy?
One thing I’ve learned from building and selling companies:
Your customers will tell you what to build.
You just have to listen.
The best product ideas usually don’t come from sitting in a room brainstorming features.
They come from hearing the same problem from 5, 10, 20 different customers.
If you keep hearing it, it probably matters.
The real shift with AI isn't that it does the work.
It's that we traded waiting on people for doing more tasks.
The bottleneck was never the work. It was the wait between the work.
An AI bot just answers. Instantly. It's like texting the smartest person you know and getting it back before you lock your phone.
Think about how a normal task goes. You ask someone, they're busy, you wait. Hours later you get it back. The work took 10 minutes. The waiting took a day.
AI can do almost any task now.
It still can't be the person a business owner actually trusts on the phone.
Spent 30 years becoming that person. Turns out it was the whole job.
It's Friday and I'm still playing with AI bots instead of logging off. When a tool is actually good, it stops feeling like work and starts feeling like a toy you can't put down. The last time I felt this was early internet.

