Husband | Father | Optimizely Chief Product Officer | Swag Creator | Can you just do what you said you’d do?
charlotte nc
Joined July 2011
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I keep getting asked about the journey I’ve been on over the past 6 years.
I started in April of 2016 and we had 17 people on the team - PM, design, DevRel and general evangelists.
Fast forward to 2022 and we have roughly 80 people on the team.
1/
After we were acquired by Insight - we added resources to focus more on TAM dev and vertical focus. This became important as it continued the trend of specialists over generalists.
After the next 2 acquisitions we realized the complexity of communicating the solutions set
4/
2022 is about scale, delivering value and an extreme focus on NDR.
This journey has been like 5 different resets - history will show whether it works, but the need for constant improvement creates constant change.
6/
So we added a team to help focus attention of getting things done and coordinating with the rest of the org.
2021 saw the biggest growth of all teams. I added a trusted colleague to run product ops. But focused on “being a grown up product org”, communication was key
5/
We went from PM doing full strategy to needing dedicated strategists - due to the increase in analyst relations but also complexity of products. After the first 2 acquisitions we went from generalists to specialists. In 2018 budget was limited for PM as it was needed for sales 3/
Justin Anovick retweeted
Did you miss the event? Don’t panic…watch the engaging and thought provoking presentation from Dom Graveson, Director of Strategy at Netcel and Joey Moore, Senior Director of Product at @Optimizely on demand here: netcel.com/Insights/martech-…
Experimentation is not only a process, but a mindset that helps brands to continuously test and iterate on different hypotheses technative.io/experimentatio…
Nice one Tim! Although this is the 2nd time this week you beat me to the punch on a topic :)
I just finished delivering the product keynote to SKO and it’s about trust and confidence - that’s what promotes excitement.
Another good suggestion on working with sales - synthesize!
Love this! I’ve done this for the past 10 years but haven’t updated recently. Thanks for the reminder! I also include my strengthfinders results - I feel that’s equally as important.
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Justin Anovick retweeted
Thinking about making this a longer form post, but here's what I think a product manager should do when they realize they've landed in a company that's not doing product "right" or at all. 🧵
Justin Anovick retweeted
Twitter is an amazing place to learn.
But learning on Twitter is different than school. The best source is growing creators who are still delivering, not resting on the past.
Today, I went through 2K profiles from 10a-4p. Here are the top 15 not resting on their laurels 🧵
Justin Anovick retweeted
Here's an extremely underrated skill.
Self awareness.
We all have strengths.
We all have weaknesses.
We all have limits.
We have things we like.
We have things we dislike.
Understanding each of these things and how they fit together will make you insanely productive.
Over the past year I’ve heard the words “missionary” and “mercenary” more than I could count. Quite interesting to hear people say one or the other. I don’t think it’s black and white when it comes to your role in tech
I’m loving all the product mgmt oriented accounts I’ve come across over the past couple of weeks. Super interesting content and I’m learning a lot. One thing I’ve noticed though - not many folks are relating their recommendations/thoughts to commercial impact and it’s importance
Justin Anovick retweeted
Empathy is one of the most valuable skills to learn as a product person and leader. Empathy with people you agree with is easy. The skill is empathising with people with very different values and beliefs. But if you can master that, something magical happens...
Does anyone else spend this relative downtime by unsubscribing from most email lists you’re on? It feels like I’m accomplishing a ton
This is so awesome
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In an open letter to Optimizely’s CEO, Kristen Allegri Williams shares how the acquisition of Welcome has upgraded processes and systems within our very own teams: ow.ly/gHBj103gMHx
