@jtaer

The Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876, IF 4.5) is an #OpenAccess journal indexed in #Scopus and #SSCI (WoS).

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Joined June 2011
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186Media
🔥 Read our Highly Cited Paper! 📚 "Towards Virtual 3D Asset Price Prediction Based on Machine Learning" by Korbel et al. 🔗 mdpi.com/0718-1876/17/3/48 📌 #JTAER #ECommerce #MachineLearning #DigitalAssets #PricePrediction #ArtificialIntelligence #VirtualEconomy #MDPI

Towards Virtual 3D Asset Price Prediction Based on Machine Learning

Although 3D models are today indispensable in various industries, the adequate pricing of 3D models traded on online platforms, i.e., virtual 3D assets, remains vague. This study identifies relevant...

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🤖 Can AI chatbots delight and frustrate online shoppers? 📖 "Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework" by Jattamart et al. 🔗 mdpi.com/0718-1876/21/5/146 📌 #JTAER #ECommerce #AIChatbots #OnlineShopping #ConsumerBehavior #MDPI

Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework

The extensive implementation of AI-driven chatbots in e-commerce has generated both acceptance and objection; however, previous studies have predominantly analyzed these responses separately. This...

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🔥 Read our Highly Cited Paper! 📚 "Incentive-Driven Information Sharing in Leasing Based on a Consortium Blockchain and Evolutionary Game" by Cheng et al. 🔗 mdpi.com/0718-1876/18/1/12 📌 #JTAER #ECommerce #Blockchain #InformationSharing #DigitalInnovation #FinTech #MDPI

Incentive-Driven Information Sharing in Leasing Based on a Consortium Blockchain and Evolutionary...

Blockchain technology (BCT) provides a new way to mitigate the default risks of lease contracts resulting from the information asymmetry in leasing. The conceptual architecture of a consortium...

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📣 What turns satisfied customers into passionate brand advocates? 📖 "From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism" by Narangajavana-Kaosiri et al. 🔗 mdpi.com/0718-1876/21/5/145 📌 #JTAER #ECommerce #Branding #DigitalMarketing #MDPI

From Experience to Advocacy: The Role of Outcome Expectations in Driving Brand Evangelism

In hospitality contexts where customer experience is a key source of competitive advantage, its role in fostering brand evangelism remains insufficiently understood. Despite growing interest in...

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🔥 Read our Highly Cited Paper! 📚 "From Fake Reviews to Fake News: A Novel Pandemic Model of Misinformation in Digital Networks" by Govindankutty and Gopalan 🔗 mdpi.com/0718-1876/18/2/54 📌 #JTAER #ECommerce #Misinformation #FakeReviews #DigitalTrust #SocialNetworks #FakeNews

From Fake Reviews to Fake News: A Novel Pandemic Model of Misinformation in Digital Networks

Digital networks and E-commerce platforms have had a profound effect on people’s personal, educational, and professional life all around the world. They offer space for advertising, sales, and...

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🎁 What drives our online gift choices? 📖 "Hedonic and Eudaimonic Well-Being Orientations as Drivers of Symbolic Gift Preferences in Online Gift Choice" by Draskovic et al. 🔗 mdpi.com/0718-1876/21/5/144 📌 #JTAER #ECommerce #ConsumerBehavior #GiftGiving #ConsumerPsychology #MDPI

Hedonic and Eudaimonic Well-Being Orientations as Drivers of Symbolic Gift Preferences in Online...

This study investigates whether consumers’ hedonic and eudaimonic well-being orientations predict symbolic gift preferences in an online gift-choice setting. Building on evidence that hedonic and...

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🔥 Read our Highly Cited Paper! 📚 "The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical Analysis" by Santos-Jaén et al. 🔗 mdpi.com/0718-1876/18/4/86 📌 #JTAER #ECommerce #DigitalTransformation #SMEs #DigitalBusiness #BusinessInnovation

The Business Digitalization Process in SMEs from the Implementation of e-Commerce: An Empirical...

The main objective of this research is to carry out a comprehensive analysis of how e-commerce affects the performance of small and medium-sized enterprises (SMEs) in Mexico. This study will pay...

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💳 Can stablecoins transform e-commerce payments? 📖 "Platform-Embedded Activation of Stablecoin Payments in Electronic Commerce Ecosystems" by Jung and Kim (Dongguk University @donggukuniv) 🔗 mdpi.com/0718-1876/21/5/143 📌 #JTAER #ECommerce #Stablecoins #FinTech #DigitalPayments

Platform-Embedded Activation of Stablecoin Payments in Electronic Commerce Ecosystems

Stablecoins are increasingly viewed as interoperable settlement layers within electronic commerce, yet the mechanisms through which they become activated as payment instruments remain underexplored....

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👖 Can blockchain make sustainable fashion more trustworthy? 📖 "Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels" by Lou and Xu 🔗 mdpi.com/0718-1876/19/1/21 📌 #JTAER #ECommerce #Blockchain #Fashion #Sustainability #ConsumerBehavior

Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels

Consumers’ growing interest in the environmental and social impacts of products has increased demand for sustainable fashion items, particularly denim. Emerging technologies such as blockchain...

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📊How can e-commerce businesses better segment their customers? 📖"Customer Segmentation Using an Extended RFM Model and Clustering Algorithms in E-Commerce" by Tuncay Ozcan 🔗mdpi.com/0718-1876/21/5/142 📌#JTAER #ECommerce #CustomerSegmentation #MachineLearning #DigitalMarketing

Customer Segmentation Using an Extended RFM Model and Clustering Algorithms in E-Commerce

Customer segmentation is a critical step in the efficient utilization of customer data and maximization of profitability in the e-commerce sector. Segmentation studies can yield economic benefits for...

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🔔Call for Papers | Deadline Extended! 🌐"Digital Transformation and Innovation in Digital Business: Navigating Sustainable Transitions, Emerging Technologies, and Public Value" 📅New deadline: 1 April 2027 📝Submit: mdpi.com/journal/jtaer/speci… #JTAER #DigitalTransformation #MDPI
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🔔 Call for Papers | Deadline Extended! 💬 "Brand Engagement and Social Interaction in Digital Commerce" 📅 New deadline: 1 March 2027 📝 Submit here: mdpi.com/journal/jtaer/speci… 📌 #JTAER #CallForPapers #ECommerce #Branding #SocialCommerce #DigitalMarketing #BrandEngagement #MDPI
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🔥 Read our Highly Cited Paper! 📚 "The Influence of Artificial Intelligence on Generation Z’s Online Fashion Purchase Intention" by Ruiz-Viñals et al. 🔗 mdpi.com/0718-1876/19/4/136 📌 #JTAER #ECommerce #AI #GenZ #FashionECommerce #ConsumerBehavior #OnlineShopping #MDPI

The Influence of Artificial Intelligence on Generation Z’s Online Fashion Purchase Intention

The advance of digitalization has generated an ever-increasing number of options in the digital sphere. This phenomenon has transformed multiple sectors, including e-commerce and, in particular, the...

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🔐 Can users trust mobile payments? 📖 "How Can Users Be Confident About Self-Disclosure in Mobile Payment? From Institutional Mechanism Perspective" by Xu and Li 🔗 mdpi.com/0718-1876/21/1/10 📌#JTAER #ECommerce #MobilePayment #DataPrivacy #Trust #FinTech #ConsumerBehavior #MDPI

How Can Users Be Confident About Self-Disclosure in Mobile Payment? From Institutional Mechanism...

Mobile payment platforms not only streamline users’ financial transactions but also encourage their participation in investment activities and additional services. To deliver personalized financial...

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🔥 Read our Highly Cited Paper! 📚"Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online Purchase Intention and Intention to Reuse Chatbots" by Akdemir and Bulut 🔗 mdpi.com/0718-1876/19/4/142 📌#JTAER #ECommerce #Chatbots #AI #Marketing #MDPI

Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online...

In the online shopping context, brands aim to achieve a high level of profit by providing better customer satisfaction by using various artificial intelligence tools. They try creating a satisfactory...

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🛍️ What makes older adults click “buy” during livestreams? 📖 "Study on Livestreaming Shopping Behavior of the Elderly Based on SOR Theory" by Huang et al. 🔗 mdpi.com/0718-1876/21/1/9 📌 #JTAER #ECommerce #livestreaming #ConsumerBehavior #DigitalMarketing #OlderAdults #MDPI

Study on Livestreaming Shopping Behavior of the Elderly Based on SOR Theory

With the development of information technology, live shopping has emerged as a new approach to product marketing and has attracted considerable attention. However, in the context of an aging popula...

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🔥 Read our Highly Cited Paper! 📚 "Understanding the Dynamics of e-WOM in Food Delivery Services: A SmartPLS Analysis of Consumer Acceptance" by Boldureanu et al. 🔗 mdpi.com/0718-1876/20/1/18 📌 #JTAER #ECommerce #FoodDelivery #EWOM #ConsumerBehavior #OnlineReviews #Marketing

Understanding the Dynamics of e-WOM in Food Delivery Services: A SmartPLS Analysis of Consumer...

The evidence on e-commerce rapidly adopting and expanding has led to a high degree of changes in consumer behavior, with food delivery platforms playing a pivotal role in the digital economy. The...

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🛍️ How can service quality improve e-commerce? 📖 "The Power of Fit in E-Commerce Platforms: Aligning Customer Service Orientation and Internal Service Quality" by Shao et al. 🔗 mdpi.com/0718-1876/21/1/8 📌 #JTAER #ECommerce #OnlineShopping #Service #CustomerExperience #MDPI

The Power of Fit in E-Commerce Platforms: Aligning Customer Service Orientation and Internal...

This study explains repeat purchase intentions on e-commerce platforms as a problem of fit between what the interface signals (Customer Service Orientation, CSO) and what the system delivers (Inter...

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🔥 Read our Highly Cited Paper! 📚 "Measuring Customer Experience in AI Contexts: A Scale Development" by Li et al. 🔗 mdpi.com/0718-1876/20/1/31 📌 #JTAER #ECommerce #ArtificialIntelligence #CustomerExperience #AI #DigitalMarketing #HumanAIInteraction #MDPI

Measuring Customer Experience in AI Contexts: A Scale Development

With the advent of the digital intelligence era and the rapid evolution of emerging technologies, Artificial Intelligence (AI) is fundamentally transforming the way consumers and businesses interact,...

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📱 What keeps users coming back to mobile payments? 📖 "More than Just Payment! Exploring the Determinants of Mobile Payment Continuance Intention: Insights from WeChat Pay" by Hong et al. 🔗 mdpi.com/0718-1876/21/1/7 📌 #JTAER #ECommerce #MobilePayment #WeChatPay #FinTech #MDPI

More than Just Payment! Exploring the Determinants of Mobile Payment Continuance Intention:...

As mobile payments gain global prevalence, understanding the factors driving their sustained usage becomes imperative. WeChat Pay, integrated into China’s dominant social platform, provides a...

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