Allow me to reintroduce myself. My name is Justin Block and I'm a 5th generation entrepreneur. My family started our first business in 1910. My great great grandfather started a food canning company, which was then sold in 1942. In 1948, my great grandfather co-founded Reddi-wip. In 1965, my grandfather started the first UHT dairy-plant in the country. We sold them both in 1978. A few years later in 1981, my grandfather started Darifair Foods (now Rubix Foods). Over the years, the business evolved into a food science company making flavor systems for some of the biggest restaurant chains in the country. I joined after college to help build and sell it. Due to my incredible family and our amazing team, we sold it in 2019 and again in 2025. Every generation had built a business, sold it, and started again. That was the only life I ever knew. I never considered doing anything else. But somewhere along the way I realized building companies wasn't the whole picture for me. I never liked school. I felt lost for a long time. The things that actually changed my life were books, mentors, and spending time by myself to get to know myself more. Now I'm running Block Ventures, my personal investment firm, venture studio, and media company. I start and invest in businesses across food and beverage, sports, tech, and education. I'm writing my first book. And our media arm is built around one thing: helping people become the best version of themselves. If my journey and 115 years of family business has taught me one thing, it's this: you don't need to be a billionaire to live well. You just need to know yourself early and go directly for what you want. I'm excited to continue sharing my learnings and for what's next. The journey is just getting started!

How to invest like the 1% youtu.be/n7dGK5vPDv8?is=ICqe…

What if you knew deep in your heart that you were already enough?

Achieving your goals is amazing, and you should go after them as best you can, but I can tell you from personal experience and the shared experience of many other “succesful people”… The purpose of achieving your goals is who you become along the way.

Too many people give up on their dreams because they’re listening to people who gave up on theirs.

Enzo and his ferrari

The worst thing in life is to grow old and realize you got good at the wrong thing.

You think business is hard because you just aren’t good enough yet.

We all have rules about how life “should be”, but if you never stop to examine them, you will live by these rules which makes living a fulfilled life almost impossible.

You only have to be right once to make immense wealth.

If you want to really change your life, when meeting someone new - change your thought process from “how can I get something out of this” to “how can I serve this person”.

When your life conditions change, so must your blueprint - aka - your beliefs, values, and rules for life…otherwise you are going to have a tough time.

Fun is fuel.

Do you have the courage to push through your fear?

The biggest risk is taking no risk at all.

The difference between a millionaire and a billionaire: A millionaire does it solo… A billionaire has an army.

I want my all of my businesses to be dojos for personal development.

You know what’s amazing? Every morning I wake up the sun rises without my influence. The birds are still chirping and I didn’t feed them. The waves still crash and it had nothing to do with me. We don’t actually have to do that much to live a great life. We’re all witnesses on this path… And if we appreciated it a little bit more, we could all live an extraordinary lives.

Success is getting what you want. Fulfillment is living what you’re made for.

Never think twice about making an investment in yourself.