Digital ad fx, ad product research, IPG Media Lab, senior dog lover
San Francisco
Joined March 2011
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Kara Manatt retweeted
Consumers are exposed to an alarming amount of misinformation (93%) – which can have negative implications for brands. The study by MAGNA Media Trials x @ZEFRinc explores the true impact of misinformation on consumer sentiment and brands. Learn more here: bit.ly/3O5Juwa
Kara Manatt retweeted
New MAGNA ad forecast published this week. Robust growth for Search and OOH advertising sales this year, mixed performances for other media types. Executive Summary: bit.ly/3y1U5RO. Video presentation: bit.ly/3LSwicV.
Kara Manatt retweeted
In a new MAGNA #MediaTrial, in collaboration with TikTok, shows the significant gains in memorability (+37%) with creative and high-quality repurposed ads. Read the full study: bit.ly/3JHexfD
Kara Manatt retweeted
In the latest @MAGNAGLOBAL #MediaTrial, we learned that even though consumers are concerned about responsible data practices, they understand the value exchange & benefits to data sharing.
See these stats & more in "The Person Behind the Data" study ➡️ hubs.ly/Q01hCwm70
ALT 82% of people are concerned about how companies are gathering and using their personal data
Madison Avenue May Make New Push To Create Streaming Shows, Series variety.com/2022/tv/news/adv… via @variety
Kara Manatt retweeted
How do audiences feel about brand-funded entertainment compared to traditional TV ads? Our new #MediaTrial in collaboration with @AmazonAds and @Mediabrands Content Studio sought to answer this question. Read the full study: bit.ly/3ve6Fw8
Kara Manatt retweeted
@Ketch_Digital Releases Groundbreaking Study on Consumer Attitudes Towards Data Privacy and Protection ow.ly/UaLV30snUW8 #martech #marketing #Technology #Ketch
Kara Manatt retweeted
"Responsible data practices build trust and provide an opportunity for business growth."
Via @Ketch_Digital
#DataProtection #Transparency #PrivacyManagement
freevacy.com/news/ketch/how-…
Kara Manatt retweeted
A new MAGNA #MediaTrial in partnership with @Snapchat demonstrates that viewers perceive #AugmentedReality (#AR) ads as more fun, enjoyable, informative, and useful than pre-roll ads. However, sequencing matters.
Read the study to learn more: bit.ly/3ONEqvs
Kara Manatt retweeted
MAGNA’s recent #MediaTrial in partnership with @Snapchat shows that augmented reality (AR) ads offer brands the opportunity to create deeper connections with consumers. +14% said AR ads helped them feel closer to the brand.
Read the study to learn more: bit.ly/3ONEqvs
Kara Manatt retweeted
MAGNA #MediaTrials, in partnership with @Ketch_Digital, provides insight into how much people value their data privacy and why brands may find it beneficial to maintain responsible data practices.
Learn more about the study: bit.ly/3uHByJ8
Snap, Magna Media Trials Study Role of AR Ads in Consumer Purchase Journey adweek.it/3NUPVRh via @Adweek
Loved working on this study with @MediaRsrchChick and her team! 5 market study on the role of AR
Kara Manatt retweeted
New MAGNA Media Trial: “Breaking Through: Moving Beyond the Commercial Break on CTV.”
This study, in partnership with @GumGum, found that overlay ads are four times more memorable than video ads.
Download the full study (free!): bit.ly/3FjLNr8
ALT Breaking Through: Moving Beyond the Commercial TV Break on CTV
Kara Manatt retweeted
"Overlay ads, according to the study, offer even a slight bump (+5 percent) in brand favorability along with a 4 percent purchase intent bump."
Check out @Digiday's coverage of a new MAGNA Media Trial with @GumGum.
#CTV #AdFatigue
digiday.com/media/why-ctv-ad…
Why CTV ad fatigue is real — and why overlay ads may be a solution, study digiday.com/media/why-ctv-ad… via @digiday
Kara Manatt retweeted
Excited. Putting action behind intent. #EquityUpfront @MAGNAGLOBAL @Mediabrands @UMWorldwide #Blackmedia #belonging #equity variety.com/2021/tv/news/int…
Kara Manatt retweeted
.@DaniBenowitz, President, MAGNA U.S. opens the #EquityUpfront with a welcome to all attendees at the Edison Ballroom in NYC.
We are so excited to offer this event, supporting diverse-owned media, in person for the first time! #InvestforImpact
Kara Manatt retweeted
Find out how misaligned content affects ads appearing alongside it. Check out the results of our media trial with @Channel_Factory: bit.ly/3MBbNBu
#BrandResponsibility #BrandSafety
🧵In a recent study w/ @MAGNAGLOBAL, we found advertising alongside misaligned content lowers purchase intent, brand respect, trust & more. Even the most entertaining content can have a huge negative impact on advertising KPIs.
Download the full study: go.channelfactory.com/ipg-ma…
Kara Manatt retweeted
Did you know that European, American, British companies still make $700m daily by trading with Russia? Write to an international company of your choice: oil and gas, car manufacturers, investment funds, retailers etc. Demand them to cut all ties with Russia. More: @Boycott_RU
Kara Manatt retweeted
What is a native ad extension? It’s a short video that appears before or bookends the main video ad. A new MAGNA Media Trial with Origin demonstrates that ads with native ad extensions result in higher retention, or ad recall.
Get the full report: bit.ly/3plxFqf
