In my DMs:
Them: “Hey, do you do LinkedIn?”
Me: “No.”
Them: “Cool, I’ll charge you just $100 for your next post.”
There are two good reasons to reach out to someone:
1. You genuinely want to connect with them.
2. You have something to offer that would ACTUALLY benefit them.
My top 4 books for building and scaling a digital business↓
00:10 Book 1
00:53 Book 2
01:55 Book 3
03:18 Book 4
Happy Saturday. One of the best days to grind.
Working remotely, on your own terms, earning six figures is a life few people achieve.
Why would you expect an extraordinary life from an ordinary amount of effort?
"I just post random stuff and hope I grow"
I hear this a lot.
Before your next post. Take a moment to answer these questions. Then, next time you post, imagine you're writing to that person.
(1) Who is your marketing targeting?
(2) What problems does your target audience have?
(3) What have they tried so far, and why didn’t it work?
(4) What methods are you teaching, and why are they better?
(5) What key accounts/books/philosophers have shaped your viewpoints?
(6) What common advice in your space do you absolutely NOT agree with?
(7) What do you ultimately want your audience to achieve?
"I just want to make sure I'm doing everything right"
If only building a digital business worked like that...
You make a bunch of mistakes when you start. You review them for lessons. Bit by bit you improve.
People will call you cringe when you start to build a digital business.
Ignore them and carry on. You're doing this for you, not them.
Plus, it tends to be the people who wish they were brave enough to do it themselves.
AI can do a lot of work cheaper than a human now.
Being good at your job doesn't protect you the way it used to.
So if you’ve ever thought about starting your own thing, now’s the time to take it seriously.
High ticket > low ticket offers
It comes down to basic arithmetic.
Signing one customer for $4,000 is the equivalent of 100 people on $40.
Low ticket can work. But you'll be in a forever loop of trying to grow across all socials. To have enough volume to sustain it.
“Sorry, I’m not interested in accounts sharing entrepreneurial stuff”
Someone said this to me recently. It made me happy.
It means my positioning is clear enough for people to know whether my content is for them.
(Although “entrepreneurial stuff” could be more specific)
"I can't afford to launch a digital business"
• Canva does graphic design for $18/month.
• CapCut does video editing for $20/month.
• Claude does developer work for $20/month.
Less than what a good freelancer charges for one hour.
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